The story of the post-80s Chongqing girl selling cans and starting a business

"Be your sun without relying on anyone else's light!" This is the 1980s entrepreneur Chen Zhi's favorite sentence. From the ordinary tour guide to the vice president of the company, from what business created the brand of canned orange slices, "Chongqing sister" Chen Zhi's success, and what kind of story?

Chen Zhi, Chongqing, and her husband fell in love for 12 years, for love in Hunan, starting from an ordinary tour guide, single-handedly founded their brand of canned orange slices. It only took 10 months last year to create 10 million yuan of sales.

Rooted for love in Hunan from ordinary tour guide to vice president of the company

Fashionable clothes, beautiful appearance, straightforward and cheerful personality... This is Chen Zhi left a person's first impression. Talking about his love story with his husband, Chen Zhi's little woman side is revealed, "We fell in love in college, I was the first to pursue him, finally chose to stay in Hunan."

After graduating from Shaoyang University majoring in tourism management in 2005, Chen Zhi joined a travel agency in Hunan province and became a general tour guide. "My husband is a civil engineering major, and he lives on the project site all the time. It's hard to see him several times a year." To this end, Chen Zhi wrote a book to record their love story.

Because of the adherence and careful care, Chen Zhi and her husband's love also blossomed, and now she is a hot mother of two children. And in the cause, Chen Zhi is also cautious and conscientious. As a tour guide, her enthusiasm and dedication not only won the appreciation of tourists but also was recognized by the company. She was promoted from a local company to the head office in just three months.

"At the head office, it's like an ugly duckling falling into a flock of swans." Chen Zhi admitted that several consecutive mistakes also let her eat a lot of suffering. With an unyielding spirit, she quickly stood out. In just one and a half years, Chen Zhi became a department manager as a rookie and got shares in the company.

At that time, Chen Zhi was only 22 years old. Soon, she went from department manager to assistant general manager to vice president. "I've been in charge of almost every functional department in the company except finance." Perhaps it is such a career experience, for Chen Zhi after the business laid a solid foundation.

Wechat business entrepreneurial road from encountering doubt to being trusted

"I should be very lucky, on the tide of WeChat business." Occasionally in the circle of friends to share food, let Chen Zhi became a friend in the eyes of the "food expert". Later, I came into contact with WeChat Business, and started to share and sell a bird's nest product from Indonesia on Moments of friends in 2014, "which also inadvertently changed my life."

"In micro business just started to do, is not accepted, even questioned." Because often in the circle of friends in the sun product pictures, there are WeChat friends with Chen Zhi said: "don't advertise in the circle of friends, and then send you from the friends deleted." Worried about being "warned" again, she deleted her friend's WeChat account.

To let the product more people know and accept, Chen Zhi began to explore a variety of methods. "I love sharing and food. I post lots of pictures about food and travel on my moments." To that end, Chen has also opened a WeChat official account to share a variety of original food tutorials.

"Gradually, my product was recognized." Through the efforts of half a year, Chen Zhi from only more than 300 people in the circle of friends, developed to nearly 20,000 customers, "let me more unexpected is that once said to delete my friend, and later took the initiative to add me."

"In my opinion, the real WeChat business is building trust between people." From encountering doubt to be trusted, Chen Zhi also deeply felt that the WeChat business is a double-edged sword, that can quickly amplify the advantages of a brand, but also can quickly amplify the shortcomings of a brand. "Therefore, in the selection of products and quality control should be especially careful."

Established its own brand 10 months to create tens of millions of sales

"Unexpectedly, a small business has become a big name." The chance of success is always reserved for those who are prepared. In March 2015, Chen Zhi did not spend a penny to get a brand of canned sugar syrup orange slices the only exclusive agency right, and founded his brand - "tree? Food ".

"To import canned tangerines, which were originally intended for export only, we must ensure the highest quality." To this end, Chen Zhi and her team chose an organic ecological orchard of nearly 20,000 mu to ensure the quality of her canned orange slices from the source.

Chen Zhi said that the general source of canned orange slices is often from ordinary agricultural areas, and oranges produced in such areas usually have more pesticide chemical residues. "However, it takes a full eight years for an orchard to be certified organic by the international food inspection agency." The effort and cost involved are unimaginable.

It is also based on the pursuit of high quality and dedication, Chen Zhi canned orange slices quickly won the recognition of the market, and the majority of consumers, only in a short time of 10 months last year, created ten million yuan of sales performance. This year it has grown exponentially, becoming the veritable "Hermes" of orange slices in a tin.

Recalling more than 10 years of career and entrepreneurial experience, Chen Zhi frankly, choice, persistence, efforts, as long as rely on their own diligent hands, any predicament can live sparkling, "because of themselves, is their sun."