The Backbone Of The Entertainment Industry Exclusive Interview with Branding Mogul Lucky Church

I sat down with global liaison, Lucky Church. Having worked with huge brands like the Grammy Awards, Fat Joe, Nike, Wu-Tang Clan, Team Jordan, BET, Universal Records, DJ Khaled, and many others, it’s safe to say that Lucky Church has made a name for himself as one of the behind-the-scenes, go-to guys in the entertainment industry. With over 20 years of PR , marketing and networking experience, he has become a super-connector, global liaison, and a pro at building meaningful sustainable relationships. Lucky, currently director of Client Relations and Social Media Management at Mungo Creative Group, is a man who cannot be defined by one single role. The Harlem/Bronx native wears many hats and has very recently partnered with Billy Porter, as his social media manager. He has a natural gift for building and cultivating relationships, and it shines through all that he does. Here's an exclusive look at how the international branding tycoon built his empire.

Instagram & Website: @LuckyChurch & www.mungocreativegroup.com

As an influencer, you have a strong social media following.What would you want for your followers to gain from your influence?Wow! What an amazing question. I’ve never really considered myself an influencer yet I do understand the importance of influence and using our platforms wisely. As for my social media I would want my followers to be empowered by my post and see someone living unapologetically. I don’t mind exposing my flaws and everything that encompasses who I am as a person. I would hope my extended virtual family would see a glimpse of themselves in me and understand that it’s OK not to be so perfect in a world that overly glamorizes perfection. I just want to be me and I want the same for everyone else.

What would you say is your most driving motivation to keep doing what you do? My biggest motivation is my family. I do what I do because of the beautiful people that surround me with love and they’ve always believed in me. When I say family that doesn’t just mean blood relatives. I have an extended family that I consider just as much my family as my actual relatives. It’s because of their love and support that I was able to spread my wings when it would’ve been easier to throw it all away. I am also driven by my need to help others succeed. There is nothing greater than watching a person or project grow from its inception as it blossoms into what you always knew it could be and so much more. That’s where the magic happens for me.

From your experience do you have advice on how to re-brand their companies? I personally wouldn’t give specific advice on how to rebrand because their are so many ways we can recreate ourselves or brands. Yet, I will say you must incorporate courage and understand that in any industry change is inevitable. The world changes by the second the same way we as individuals change with every breath, experience and opportunity. Rebranding is all about knowing where you’ve come from, where you are now and where you want be in the future. When you can analyze those details and use them accordingly to inspire the next phase of growth you will find the rebranding tools that fit perfectly for your journey ahead. Just don’t be afraid to mess up as you figure it out. There are no mistakes.... there are only lessons to be learned and they will be repeated until we get the message or lesson we needed to grow through the next chapter of our lives.

When did you realize entrepreneurship was right for you? I realized entrepreneurship was the path for me when I realized I was one of the people who always drew outside the lines when everyone else considered that to be sloppy or incorrect. The funny thing is this realization didn’t happen until my late 20’s. I was so busy trying to please everyone around me instead of expanding on the amazing ideas that lived within me. Once my mind aligned with who I was as a person my view of the world around me changed for the better and I realized I was doing myself as well as everyone else around me a disservice by not being true to myself. This is when I started my first company which was a complete flop but the experience gave me the push I needed to be where I am today.

You're well on your way to becoming a global icon. What do you want your legacy to be for future generations? Wow, it’s an honor to even be considered a person on his way to iconic status. I receive this with a full heart. This is something I don’t take lightly because I’ve worked with many people who have iconic status and I understand the work they’ve put in to achieve such an honorable title. As for me, I would want my legacy to be an inspiration to anyone who thinks they can’t make it through life’s obstacles and have every excuse to give up on life. I want them to see this regular guy who was raised in the Bronx and say to themselves “if he can do it, so can I”. I never let my circumstances define me. I want to be a mirror of self worth, love, peace and understanding in hopes that it will extend to everyone I am blessed to inspire. I just want everyone to know they are worthy of love, happiness and acceptance. You don’t need to be an influencer or a big celebrity to be successful or happy. Happiness is an inside job period. We all need to appreciate the little things because real happiness is always in the details and not in the illusions we see on social media.