5 Major PR Strategies to Review to Get a Startup Investor

Introduction

Having an idea and starting a startup is completely different, as one has to deal with a lot and out of the many, gaining trust and money from the investors is really hard. Apart from strong marketing and public relations campaigns, there are people who depend a lot on money which helps take their ideas to a new level. Investors are closely attracted through good marketing strategies, so this means there is a balance that needs to be maintained, between how a startup is presented and how much money is required.

In the following article, we will discuss a total of 5 PR strategies that focus on the eyes of investors and will help appeal them to your budding startup. The aim is to assist you to improve brand visibility, define your startup’s importance and make investors believe in your startup.

5 PR Strategies to Attract Investors for Startups

1. Devise a Powerful Brand Story

Your startup’s brand story is crucial in establishing its character. Below are the factors that investors will be interested in aside from basic figures – the purpose or motive behind the establishment of the business in the first diagram. With a strong story around your brand, investors can easily understand the essence of your startup, the market pain it addresses, and its competitive advantages. Investing in a well thought out story is essential in connecting with potential future customers and enabling them to easily understand and remember your startup.

Essential Parts of the Narrative:

• The founder’s story: A lot of the time investors are fascinated with the founders’ stories. Describe when you realized that you have a need for a product or a service and point out your interest in resolving that problem.
• The competitive edge: Describe how your startup is unique in such a competitive market.
• The big picture: Investors will be more inclined to back a startup that has a well-defined plan and a “big picture”. Tell your goals of the future and in what way their investment can help you achieve it.

Tip for Effective Storytelling: Make sure that your story is realistic and understandable. Be straightforward and refrain from using overly technical or scientific language.

2. Obtain Media Exposure and Articles Written About Your Enterprise

Media presence will, so to say, increase your starting weight and users who otherwise would not spot your startup will now have an interest in your start up. Articles written about certain businesses in authoritative sources suggest that this business is worth applying attention to.

How to go about Media Relations:

• Prepare a Press Release: Prepare a striking press release that commends the most recent activities such as achievements, funding rounds, and the proceeds of such activities.
• Establishing Media Contacts: Search for reporters and bloggers who cover your niche and reach out to them on social media. Target them and tailor your arguments to make their story appealing to their audience.
• Concentrate on Specific Publications: Despite the fact that it is great to get featured in a recognized media outlet, specific journals are of equal help because they serve a highly targeted section of the market. Investors do read news on specific topics as well, so ensure you do not miss out on these small outlets.

Statistic: As per Hubspot’s poll, businesses that write articles are 13 times more likely to receive a positive return on investment than those that do not.

3. Leverage Leadership to Pass on Understanding of Key Issues

Investors are interested in putting funds in companies started by sensible and impactful founders. To put together a good team, thought leadership is a powerful tool as it implies that the startup has specialists who know what they are doing.

Strategic positioning as a thought-leader can be achieved through the following activities;

• Submit Articles & Blogs: Write for credible journals and the blog of the company you are launching, this ensures you do not solicit business in vain. You can write on emerging developments, insights, and the challenges of the industry indeed why not.
• Join the Conversation: This can include LinkedIn, which is an effective center for thought leadership practice. Relating remarks about other leaders’ posts, sharing relevant content, and commenting on industry relations makes one a leader.
• Organize or Participate in Events: Conferences, webinars, and podcasts can make your voice be heard far and wide. Such targeted activities allow investors to see you in the context of your expertise even in an online setting.

Example: Elon Musk constantly speaks about innovations and shares his thoughts on the issues concerning the investment strategy of the company, This is why the entire world has placed so much trust in him and his leadership, which is also an aspect that makes Tesla a very good investment opportunity.

4. Give Updates to Investors on Key Startup Milestones

The progress of your startup over the days or years must be communicated often to your investors. In short, companies do not want to keep seeing companies that are not seeing any growth. Trust is developed when things are made clear and communication is easy and direct, and it aids the investor in remembering your startup.

Milestones Include the Following:

• Funding Rounds and New Investments: Announce Earned Investments in order to create a feel of action.
• Product Launches and Updates: Let everyone know about major updates and release dates for new products off the line.
• Customer Acquisition or Growth Stats: Startups that showcase metrics that are on the positive side tend to always have scope and room for more development.

Tip for Effective Updates: Briefing each update will be the best form of communication as this will save the time of investors on the most relevant metrics needed. For example, instead of vague statements, provide actual figures, percentages, or specific impacts.

5. Focus Your Content Marketing Towards Investors

Content Marketing is a great tool to attract investors and build trust in them by educating them and giving them a taste of your startup's brilliance. Other than that, it should be able to explain why or how the startup would make an exceptional ROI which should be the target of their attention.

Effective Investor-Focused Content:

Whitepapers and Case Studies: Such reports highlight one’s grasp of the industry hence making the reader trust that all the claims and evidence presented stand the test of time.

• Investor-Focused Blog Posts: Write posts that focus on the concerns that most investors usually have and want to understand. Such as the growth of the market, the potential of the startup, and technology to be used.
• Video Content: Also, videos explaining business updates, investor questions, and product demos can show the warm side of your startup and help build relationships.

Bonus Tip: Use clear call-to-actions (CTAs) that would encourage the prospective investor to contact you for further dialogue.

Frequently Asked Questions (FAQs)

Q: What must I do to raise funds for my startup without a strong portfolio?

A: Work on designs depicting your Startup as a brand, and accentuate any competitive advantage by explaining when and why you introduce it to the market. Present a good business model and seek media house reports to build legitimacy for your startup.

Q: What kind of media channels are most appealing for potential investors?

A: Instead of general, sub-niche newspapers seem to be good because they target the desired set of readers who are particular investors in certain businesses.

Q: What is the significance of social networks in the public relations of startups?

A: Social network is one of the vital aspects in PR, it helps to disseminate the ideas, get potential investors and provide news about the company in its own voice. LinkedIn and Twitter work quite well for B2B communication.

Q: What role does thought leadership play in attracting investors?

A: Through thought leadership you can instill knowledge and credibility into yourself and your startup which would allow an investor to rest easy that I would be in the position to implement my vision.

Q: What methods of PR can be applied by startups that have low budgets?

A: Start using cheaper alternatives such as social media thought leadership, website content creation, and targeting smaller niche publications. Spend some time establishing connections with journalists and professionals so you can achieve organic growth.

Conclusion

PR for attracting investors can be beneficial for any startup. An engaging company’s story along with focused media attention towards the startup and disruption of the thought leadership model does in fact win the attention of investors.

Do not forget that developing these kinds of relationships and regularly proving growth are the most important parts involved in capturing the attention of investors for your startup. Start out small, monitor what you are getting, and do not be shy to bend your strategies for the betterment of where you began.