3 Creative Ways to Market to a Younger Demographic

Three Creative Ways to Market to a Younger Demographic

Image: Envato

There is no doubt that businesses and companies experience a hard time marketing their products to the younger generation. The main difficulty they face is lacking the essential approach tips that are loved by the young generation.

There is no doubt that you are likely to have a bigger clientele base among young people if you market your products wisely. However, this will also be significantly affected by the product that you are selling. Our primary focus will be on creating approaches that a business or enterprise can use to market their products to the younger generation.

A deeper understanding of the Young Generation

The young demographic is also known as generation Z. This generation mainly consists of mainly anyone who was born between 1995 to the mid-2000s; surprisingly, this generation usually makes up 32% of the global population. There is no doubt that this generation grew up using mobile phones, internet connectivity, and other communication gadgets.

It is worth noting that this generation's attention is eight seconds, four seconds less than that of the millennial counterparts. This means that you need to get their attention.

Make the product Mobile Friendly

If you want to entice the young generation with the products or services you are offering, always aim to make them mobile-friendly. Companies should aim at having mobile-friendly websites. By so doing, they will attract a younger demographic, and this may even entice them to purchase your products.

The company should also ensure that it loads fast for websites since the younger demographic hate waiting for websites to load. If you are promoting a product or service via a website, ensure that the product is clearly labeled attractively.

Also, ensure that the website itself is user-friendly. Mitigating ads and popups will play a key role in enticing the younger demographic into purchasing your products o using your services. For instance, the love horoscopes website is easy to use. The website also has an attractive design, which is pleasing to the eyes of the younger demographic.

Engage with the Younger Generation

There is no doubt that positive reviews play a crucial role in building a brand's trust or even a company. 76% of the young generation usually want companies and brands to answer any questions they might raise.

41% of this generation usually goes through the reviews even before purchasing the product. The younger demographic also shares positive reviews compared to negative reviews. If you want to have an effective marketing strategy and attract the younger demographic, always make sure that you respond to all negative feedback and offer solutions to the queries raised.

Over the years, Twitter has rimed the top platform for complaints of different companies and brands. You may go the extra mail by creating a different account to review and respond to your clients' feedback. This will not bring down your company or brand in any way, but it will instead make it even stronger.

Video marketing

Well, the younger generation usually loves watching videos. YouTube is one of the first platforms where the young generation. The generation also uses the platform to advance their skills and also gain knowledge.

An established company like Red Bull market their products using YouTube. This brand has a channel which has over eight million subscribers. This has made the company to have a vast clientele base worldwide.

When using video marketing, you should also ensure that the videos' content is fun to watch. Also, ensure that your channel's videos aren't exceptionally long since this may turn off the young generation.

It is also wise to post videos on social media platforms that are occupied by the young generation. This will play a key role in marketing your products or services to the young generation.

Benefits of Advertising to a Young Demographic

First and foremost, this advertisement method is cost-effective since you will only need to post your advertisements on different social media pages and groups. Secondly, the younger generation will also influence their parents and friends to try out the service or product you are offering. The younger generation is usually loyal when it comes to the consumption of your product. If you win their trust, they may become the consumers of your product for life.

Final thought

It is arguably true that there are many merits in marketing your products and services to a young generation. However, it is advisable to conduct thorough research before deciding the platform you will use to advertise your products.