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TikTok king Khaby Lame inks $900M deal to revolutionize content creator deals

Lame, who has over 160 million followers on TikTok, will see his brand stretch into beauty, fragrance and apparel sectors along with new merchandise, brand partnerships, digital campaigns and more.

By Skyler SaundersPublished 3 days ago 3 min read

Was it a good idea for Khaby Lame to sell his brand? The talented Tik Toker reportedly inked a nine hundred million dollar deal with Rich Sparkle Holdings. While he retains his spot as controlling shareholder of the company, he will be among the few if only Tik Tok stars to obtain such a lucrative feat.

Lame has been making videos for the past six years and he plans to strike out on business with apparel, merchandising, and fragrances. If he is able to continue down this road to riches and diamond rings, he might just boost the conditions and outlook of his native Africa.

For all the comedic stunts and gags he’s participated in, he’s gained a following of 360 million users across various platforms. His antics and sly sense of humor have proven to be Internet platinum and diamonds. To sign such a lucrative agreement should be a boon for himself. He built all of this out of nothing and can be his own man without comparison to other megastars on Tik Tok and elsewhere. With Lame’s new found fortune, the actual Rich Sparkle contends that he will make billions off of Lame’s talent and that the creator will retain a portion of the nine figure income.

The legend among Internet users will have more than enough space to flex his creativity and deliver to the world another side of Africa. In a bit where he apparently has a hole in his hoodie, he casually goes to a butter cookie only to find not needles and thread but actual cookies. This is a universal bit as he uses glasses to inspect what he sees. Most households around the world apparently and especially Foundational Black Americans eat the cookies and put in supplies for mending clothes. This comedic genius is why Lame is so celebrated.

It’s his ability to show the world simple reactions to everyday issues. What makes him so accessible is his strength in expressing himself and making a name for himself. He has definitely demonstrated his knack for humor and can make you laugh without saying a word. The business behind all of this has to be in place for a young man who deserves to get all the money that is owed to him.

At last, an African has been able to make a supposedly smart deal that should set him up for life. Even his alleged descendants will reap from his labor. Lame is the truth as he walks through scenes and presents to the world his view of what life is like for just about anyone, not only Africans.

If he is to be venerated, it should be on his merits and not his skin color. SOme would argue that he reached a deal based on his skills and talents not because the world needed a dark-skinned African. No, he has attained the status of a megastar on the Web. So, the deal doesn’t seem too shaky. He will maintain his position, again, as chief shareholder. Whatever money is generated in his name, he will keep as part of the bargain. By going forward with it, Lame has the chance to change his world and those of his values. At the age of 25, that’s still good money no matter what.

He’s in a rare place that has afforded him everything financially. The money he will be making will be a testament to productiveness and rationality. Lame out to bask in the light of the money sign glowing in front of his face. He should let the line shine with a complete and utter glow.

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Skyler Saunders

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Comments (2)

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  • Z- Therapy3 days ago

    I've never heard of him! I need to look him up

  • WOW. Amazing. I am broke and filed bankruptcy . Power to being rich. LOL

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