Design creative logo

1. What would your logo say about your company?

A business logo should reflect what type of business you're running while still having some kind of personality. One way to do this is to keep everything simple and clean. You don't want to go overboard on the colors or design. I'd suggest keeping it pretty white or silver, with maybe a little bit of red or blue. If you're not sure how to start, just draw a box around a basic shape. You don't need to make it perfect right away. Just get something down on paper and then refine it later.

2. What words would you use if you were writing out a tagline for your business?

Your tagline should tell people who you are, what you stand for, and what type of business you run. Make sure it's short and sweet. Try to stick with 5-8 words.

3. Pick a color palette for your logo.

The primary palette for your logo should be black. Black gives off a strong visual and helps pull focus on the logo. Your secondary palettes should be warm and cold tones. Warm tends to be brown, orange, yellow, and green. Cool tends to be blue, purple, pink, and grey.

4. How much space should be between each letter or number?

This really depends on the size of your logo. Let's say your logo is going to be 100 pixels wide and 200 pixels tall. Then each letter should take 10 pixels (or half of the width). So for instance, the Y would be 20 pixels long.

5. Add some contrast.

Don't have your logo look exactly the same throughout the whole thing. Make sure the fonts being used are different sizes, and add contrast in the background and foreground.

6. Put some thought into the graphic elements.

Add some texture to your logo. Use an image or symbol to represent your company. Or try using a gradient to create movement. These things give your logo depth and personality.

7. Create a unique style guide.

You should always have a standard format for your logos. Don't use your logo everywhere at once! Have a different version for print versus web. There's no point uploading a file to Google Image Search and seeing a giant blocky mess. Create a nice logo template that is consistent across all platforms.

4 Trends in Logo Design — and 3 Key Considerations for Your Business’s Logo

Logo design is influenced by changing trends and fashions, so the idea of a truly timeless logo is a bit misleading.

If you want to learn about what movements are shaping logo design right now, and how your company can take advantage of them, read on for a thorough rundown.

Using custom magnets on your cars

The value of real world brand building is often underplayed today, but there’s a lot to be said for making a logo which stands out when it’s plastered on the side of your fleet of vehicles.

That’s where vinyl logo stickers come in handy, as they not only make an impact so long as the logo is designed for long distance legibility, but they also have the benefit of being affixed via magnets rather than adhesive. This makes them easy to remove when not needed, so a personal car can become a branded vehicle in an instant, and vice versa.

Leveraging typography

Lots of companies have logos that consist of nothing more than the brand name, with the typographic choice doing all of the heavy lifting.

This often means harnessing a unique, or heavily modified, typeface so that it doesn’t look like some generic, off-the-shelf option. Doing so helps the logo match the brand’s identity, and builds recognition with potential customers.

Choosing corporate colors

Bold colors make a logo pop, and the hues you choose need to be aligned with the palette that’s used throughout your branding.

Thus the colors used in a logo not only need to work in this context, but also elsewhere, whether that’s on product packaging, social media posts, the company website and so on.

Embracing simplicity

Some well-known logos may be complex and intricate, but the trend for simplification is far more prominent today, for the reason that straightforward logos are more memorable and instantly affecting.

Basic geometric shapes, if combined and colored in the right way, tick all the boxes in this regard. Just look at the biggest businesses around, from Microsoft and Google to Walmart and beyond, and you’ll see how prevalent this is.

Understanding what your business needs from a logo

There are a lot of things to weigh up when designing a logo for your business, such as:

Your brand personality & company ethos

If there’s a disconnect between how your logo is designed and what your brand’s identity is supposed to be, this will be immediately obvious to even the casual observer.

This should usually align with your industry, and with the way you present yourself in other contexts. You don’t want a super-sleek and ultra-modern logo if you’re selling retro-inspired furniture, for example.

Your target audience

In addition to factoring in your brand personality, you have to create a logo with your customers in mind. Researching what they expect from the brands that appeal to them most is handy, since it lets you get an idea of whether your own logo will meet or subvert their preconceived notions.

Your online presence

One thing that’s true for all businesses today is that having an online presence is a must, which means making a logo that’s social media-friendly has to be a priority.

This might be the most important consideration in modern logo design, so check up on the platforms you’re using to connect with customers to see what will look best in the format required.

Final thoughts

Logo design isn’t something to take lightly, so the more thought you put in, the longer a logo will serve your brand’s aims successfully.