Would you like the idea of ​​creating a YouTube channel and learning to monetize it?

What is YouTube exactly?

As a very quick definition, it could be said that YouTube is a kind of television on the Internet on-demand, although it includes live broadcasts and the possibility of performing live Google+ Hangouts.

In fact, the term "television", although it is not usually used in relation to YouTube, is relevant due to its increasingly strong integration with "traditional" television through Smart TVs and external devices with Internet access that, connected to a traditional TV allow you to enjoy YouTube as if it were just another TV channel.

Some key YouTube statistics

To understand the reach of YouTube, here are also some key figures:

-) YouTube is the second most visited website in the world (according to Alexa), only behind Google and ahead of Facebook.

-) The closest competitor in your niche (Netflix) is 27th in the previous ranking.

-) The YouTube search engine is the second most popular search engine in the world, after Google, far ahead of Bing and Yahoo.

-) Over 5 billion videos are viewed on YouTube every day. This is equivalent to an average of 5 reproductions per day for each inhabitant of developed countries.

-) Among millennials, 2 out of 3 prefer YouTube to television.

YouTube channels

The great novelty that YouTube brought was that everyone can have their own TV channel and, also, completely free. It is as simple as creating an account on YouTube

How does YouTube work?

YouTube is a simple cloud service, similar to Gmail, that allows you to create an account with your YouTube channel. Once your channel is created, you can upload your videos in practically any modern format.

Your videos can be public or private, you can group them by sections (they would be something like tags) and playlists (useful for concatenating several videos, for example, from a course) and little else.

With a little skill, skill and a few tricks, surprising results can be achieved even with a device as simple as a smartphone that supports HD video such as an iPhone or a medium / high-end Android mobile and editing software such as iMovie (Mac) or Movie Maker (Windows) as free options or Final Cut as a more professional option.

How to get views on YouTube?

It is clear that YouTube is not going to contribute much if you do not get visits, in a newly created channel, it is very hard ... Or not? Well, I have good news for you: it is not so difficult if you know how to do it.

The keyword here is SEO, something that almost no one does and this is a huge opportunity for you!

So nothing, to learn how to do SEO from now on, along with techniques to attract subscribers on YouTube.

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Why the YouTube Opportunity Is So Great

The rationale as to why YouTube holds so much professional potential can be summed up as follows:

1. It is a much more effective channel than text-based channels (blogs, etc.), especially when it comes to conversion rates
2. People have the perception that it is difficult to make good videos (mistake…).
3. And, in addition, he is usually quite ashamed to stand in front of a camera or make a simple speech to share it publicly.
4. This means that on YouTube there is less competition than in other Internet media (blogs, social networks, etc.)
5. The audiovisual medium has a long list of very important advantages.

Is it really within your reach?

Honestly, I don't know how to answer this. But of course, I would tell you that everyone has quite a chance if you really want to. Also, what I do know is that if you don't try it, you won't find out.

And, above all, if it is not within your reach, it will not be because of the technical barriers, because at this point, with how simple this is now I have explained to you before, this excuse is no longer valid. I would say that, ultimately, to be successful on YouTube there are four conditions that you have to meet:

1. You have to find a niche, a subject field that arouses interest among a relevant number of YouTube users and that you really like. Otherwise, it will be difficult for you to achieve the quality and perseverance necessary to take off.
2. Within that niche, you have to be able to offer something of value to the rest. It doesn't have to be the best, but it has to be at least good. We are talking about knowledge to transmit, "art" to entertain, and so on.
3. You have to have a minimum of creativity and skill to turn that something into videos that can work.
4. You have to work it out and you have to be persistent. Success will not come tomorrow and most likely not in a year either.

And, in my view, the biggest factor: that you know how to position your videos in YouTube searches.

How much money can you make on YouTube and how? A lot...

The easiest and most direct way: AdSense ads on YouTube videos. AdSense is Google's online advertising platform built into YouTube. So if you meet the requirements, you can get them up and running in a few minutes. However, there are many more ways to make money on YouTube than AdSense and much better.

A short example of income based on AdSense. In fact, there are people who earn hundreds of thousands of dollars just from advertising, although for this you have to reach astronomical numbers of visits. Take a look at these examples to get an idea of what we are talking about.

If you calculate an RPM of € 1, you would need about 1,000 reproductions to earn one euro.

Therefore, for the “normal” user of YouTube, this is hardly going to be the goose that lays the golden eggs. It will be much more profitable to seek income indirectly: using YouTube as a marketing and promotional channel to boost the sale of your products and services and for that, YouTube turns out to be a very effective channel.

A very simple way to do it is by showing what you know how to do, something that you can apply in practically any sector.

Another indirect way to generate income is to use YouTube for your personal brand. A few videos in which you give a good presentation on a topic that you master are an excellent business card and way to boost your personal brand and can be a very effective way to reach new clients or be invited to events as a speaker. It will be there where you finally monetize your work done on YouTube.

A little motivation to give you that push you lack

- PewDiePie: Is a Swedish YouTuber and comedian, best known for his Let's Play comedy videos and shows. Currently with 27,154,985,092 views and 109M subscribers on the YouTube platform. His channel experienced substantial growth in popularity over the next two years, reaching 1 million subscribers in July 2012. Over time, his content style diversified to include vlogs, comedy shorts, formatted shows, and music videos.

-Cocomelon: Is an American YouTube channel and streaming media shows acquired by the British company Moonbug Entertainment and maintained by the American company Treasure Studio. As of July 2020, they are the most viewed YouTube channel in the United States and the second most viewed channel in the world.

-Willyrex: This is a Spanish boy who creates all kinds of content around the subject of videogames. Recordings of video game sequences, tricks, questions, and answers, etc. Result: As of today, more than 4,390,915,561 views. Only in advertising can you have entered several hundred thousand dollars.

Concluding

Thanks to the Internet and inventions like YouTube, your chances of professional success have to do more and more with your talent and your merits, and less with your godparents, as I think you can see quite well in the previous examples.

Cheer up, you're in a good or bad situation, give this a try. The moment is now as it is not clear to me that what you can achieve now in a few years is still possible.

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