Shams Charania, master of the NBA scoop, will appear on the FanDuel show

It will also include regular appearances by Shams Charania, the Athletic's star reporter and NBA news leader, the latest to blur the lines between two industries, sports media and sports betting.

In the four years since the Supreme Court struck down a decades-old law that limited most sports betting to Nevada, gambling operators have battled for market share as states have legalized gambling. Thirty-one states plus Washington DC have already legalized it.

They have hired personalities as ambassadors, partnered with media companies, paid big bucks to the biggest stars in the business, and even bought sports media companies, all in an effort to attract customers in an ever-evolving market. . That media push has coincided with traditional sports outlets such as local newspapers and TV networks grappling with lost ad revenue, declining subscriptions and cable outages.

With Charania, FanDuel offers the potential for something new: news. The company's announcement announces that Charania will "bring his insights and breaking news to the show each week" and provide "interesting news nuggets that only he can deliver."

Elite news like Charania have the ability to drastically shift the lines with their reporting. In the run-up to the NBA Draft, the odds for the top pick fluctuated wildly according to reports from ESPN's lead NBA reporter Adrian Wojnarowski. Charania will now cash a check from the very company that lays down lines based on the information it's reporting, which, in theory, could present an ethical dilemma: Who gets their "news nuggets" first? Does the sportsbook pay him or his audience?

Reached by The Post, a Charania representative referred questions to FanDuel.

“It will always go to the audience first,” Chris Jones, FanDuel's vice president of communications, said in an interview. "He's not sitting in an office, he's a contributor to our network, which is based in [Los Angeles] and he's not tied to our sports betting operation at all, now or in the future."

Jones added: "There is no merger of our network and the sportsbook."

Jones said that Charania will continue to deliver much of his news on Twitter to his nearly 2 million followers. “He is going to give the news on social networks. That's where we want him to break things,” Jones said. "Then it will air on FanDuel and contextualize that information."

Charania typically tags his other employers, subscription sports website Athletic and Stadium television network, in those tweets, and may tag FanDuel's television network in the future, Jones said. As part of the settlement, Charania will be prohibited from opening FanDuel Sportsbook or Daily Fantasy accounts.

One of Charania's employers, the Athletic, which was acquired by the New York Times earlier this year, has had an evolving relationship with sports betting. Last year, the company signed an affiliate marketing deal with betting company BetMGM, entitling Athletic to referral fees for customers it sent to BetMGM. But after the Times acquisition, the deal was reduced to a sponsorship, meaning the Athletic couldn't collect payments from readers who placed bets through their referrals. The Athletic also recently instituted a policy that prohibits reporters from betting on the sports they cover.

Before the Times purchase, the Athletic had prevented at least one reporter from making a side deal with a betting company. However, Athletic publisher David Perpich said in a recent interview that the Athletic would not necessarily prohibit a gambling company from paying its staff. “We allow gaming companies to advertise on the website,” he said. “As long as someone is not putting themselves in danger of violating journalism and the ethics of independence, we would support that situation.”

A Times Company spokesman said the Athletic had no rules in place that would prohibit employees from working with betting companies and requests are approved on a case-by-case basis.

FanDuel TV launched in September and is available as a linear television channel and streaming service. The company announced that Pat McAfee's media company and Bill Simmons's The Ringer will create content for the network. The new NBA show, called "Run It Back," will be hosted by Michelle Beadle and former NBA player Chandler Parsons and will air three times a week.

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