How to optimize game user acquisition for your mobile games?

The success of Chartbuster Games proves how mobile games can be an amazing good source of revenue for many mobile game developers. However, these games require much more than just a good story, an engaging gameplay, and high quality graphics to reach their destination. In short, there is a need for more elements than what you can provide as a developer; It needs channels to reach its potential customers.

Most of the games, whose success stories must have inspired you, have started their journey with a small base of users who liked the game, shared it with their fellow players and made the mobile game a complete success. . However, to reach that small base of users, which could make mobile games a sensation in the gaming industry, is no small feat and means it will require efforts.

Following the natural process of spreading the game through organic means like your friends, supporters, organic search engine results etc. rarely gives the best results. Plus, the process involved is so time-consuming, that by the time your game reaches the best audience, your idea may be a bit outdated due to the rapid pace of the industry. So, if you really want to get the best results for your game, you need to consider your marketing techniques, and advertising is not the least important of them.

Through this article, we'll understand how you can optimize user acquisition for your game through advertising and other means.

Understand the terminology:

If you're using search ads, and this includes display and other formats of ads, it's important to understand a few terms that will help you optimize your efforts.

CTR - Click through rate tells how many times your ad was clicked after it was displayed on SERPs.

IR- This app is applicable for advertisements through which game users are directly taken to the install page of the mobile game. The install rate tells you how many users have installed your game.

A/B Test- It is highly unlikely that you will get the correct ad in the first place. Therefore, trial-and-error is often considered the way of all ad makers. To streamline or streamline these efforts for long-term planning and reporting purposes, it is suggested to follow A/B testing practices to realistically achieve your best-converted advertising.

Material:

Create a good ad content and equally good content for the landing page related mobile games. For advertising, the content should be crisp as well as compelling. Knowing your potential audience will be of real help here through advertising. Understand what appeals to your target audience, and then try to add those elements to the content. Based on this, you can also decide the name of the mobile game, its suitable icon and description. While adding positive reviews and screenshots of games also form essential components of game app content, most users have agreed to check these two things before anything else in the content. Also, make sure that the content tells as much about the game as is required for any avid player to start it off smoothly. Also, try to add entertaining elements like attractive graphics and engaging text to maximize your chances of conversion.

Easy Download:

Any reliable game development company can tell you this - if your game's download link is faulty then it is not enough to remove all the bugs from the game. You don't want your game to be covered in the bad books of your potential gamers by this small issue, do you? Therefore, make sure that it is extremely easy for your users to download the game, once all your stipulated conditions, such as the Terms and Conditions Agreement and payment (if any) are met.

*Tip: To capture more game users, you can try the free-demo technique tricks. Allow users to play demo levels for free, or allow them to install the first level of a larger game that will take up less space on their device. By doing this you will avoid getting scared in large numbers.

Wrap:

Once you have invested in game development services and developed a truly amazing game, it would be completely unfit to settle on its user acquisition. Considering the competition in the market and the rapid changes in market trends, it is essential for you to acquire as many users as possible in the first few weeks. You can always upgrade your game as the need of the hour in future, but all those efforts will not bear enough fruit if you do not already have a strong base of users. Therefore, if you really want to make your game successful in the market and industry, it is necessary to invest in user acquisition with a complete strategy.

So, now you know how you can streamline your user acquisition efforts with maximum efficiency. To further improve the monetization of your game idea, one way is to develop it with components that boost your revenue streaming prospects, and who can do this better than an agency that has been doing this for years. Making all kinds of blockbuster and ROI-driven games. ? Inventive Studio is a dedicated game development company that has been building gaming apps for years.