Ad Mediation: A Vital Tool for Monetizing Mobile Games

Mobile gaming has exploded in popularity over the past decade, with millions of users worldwide downloading and playing games on their smartphones and tablets. With so many users, the potential for monetization is massive. However, generating revenue from mobile games is not as simple as just putting ads in the game. Ad mediation is a crucial tool for monetizing mobile games, and in this article, we’ll explore how it works and why it’s so important.

What is Ad Mediation?

Ad mediation is a process that helps game developers monetize their games by serving ads from multiple ad networks. Ad networks are companies that specialize in connecting advertisers with users through mobile games and other apps. Some popular ad mediations include AdMob, AdPumb, and Appodeal.

The problem with relying on a single ad network is that the fill rate, or the number of ads shown to users, can be low. Ad networks may also only offer a limited pool of advertisers, which can lead to a lack of relevant ads being shown to users. This is where ad mediation comes in. Ad mediation platforms act as intermediaries between the game developer and the ad networks, ensuring that the right ad is shown to the right user at the right time.

Ad mediation platforms work by integrating with multiple ad networks, allowing game developers to serve ads from multiple sources at once. This increases the fill rate, which in turn leads to more revenue for the game developer. Ad mediation platforms also provide valuable insights and analytics to help game developers optimize their ad revenue.

Why is Ad Mediation Important for Monetizing Mobile Games?

Ad mediation is crucial for monetizing mobile games for several reasons:

Increased Fill Rate: By integrating with multiple ad networks, an ad mediation platform increase the fill rate, which means more ads are shown to users. This leads to more revenue for the game developer.

Improved Ad Relevance: Ad mediation platforms use algorithms to serve the right ad to the right user at the right time. This leads to improved ad relevance, which means users are more likely to interact with the ads, leading to higher click-through rates and higher revenue for the game developer.

Better Insights and Analytics: Ad mediation platforms provide valuable insights and analytics to help game developers understand their ad revenue and optimize their strategy. This includes information such as which ad networks are performing well, which ads are generating the most revenue, and which users are more likely to interact with ads.

Increased Revenue: By serving ads from multiple sources and optimizing ad relevance, ad mediation leads to increased revenue for game developers.

How to Implement Ad Mediation for Mobile Games

Implementing ad mediation for a mobile game is relatively straightforward. Here are the steps involved:

Choose an Ad Mediation Platform: There are several ad mediation platforms available, including AdMob, InMobi, and AppLovin. Game developers should choose a platform that integrates with the ad networks they want to use and provides the insights and analytics they need to optimize their ad revenue.

Integrate with Ad Networks: Once a platform is chosen, game developers should integrate with the ad networks they want to use. Ad mediation platforms typically provide SDKs (Software Development Kits) that make this process simple and straightforward.

Set Up Ad Units: Ad units are the individual ads that will be shown to users in the game. Game developers should set up ad units within the ad mediation platform, specifying which ad networks to use, which types of ads to show, and other parameters.

Implement Ads in the Game: Finally, you are ready to run ads on your mobile.