5 Technology Trends in the iGaming Industry

Technological advancements can greatly shape the iGaming industry. Many online casinos and software developers have already implemented the latest trends to attract, support, and retain clients.

One of the leading trends is virtual reality. Trusted sources claim that the VR in iGaming market size has all chances to reach $14.55 billion in 2020. That is why we should start our journey trying to understand where online gambling is heading from augmented reality.

Augmented Reality (AR) or Virtual Reality (VR)

An augmented reality (AR) allows enjoying iGaming titles in an immersive 360° experience. Not only personal computers and consoles can provide this type of experience. Up-to-date models of smartphones and tablets are powerful enough to make their users dive into the virtual reality world. The two major obstacles are the absence of quality virtual reality headsets and optimized games.

However, more AR tech is coming to the iGaming market. Soon, gamblers will be able to put on headsets to become part of virtual casinos. The innovations will create an atmosphere of the land-based casino. From hitting the nasty monkey with bananas to earn loyalty points to betting on cybersports, VR makes it possible to feel everything like in the real world. To feel like at the poker table with a real dealer in front of you, it is enough to allocate a budget for rather expensive AR equipment. That is the main pitfall.

iGaming Going Mobile

Around seventy percent of iGaming turnover is generated via mobile gadgets nowadays, being $68.5 billion global business. The transfer of online gambling activities from personal computers and laptops to smartphones and tablets continues. Players prefer playing on the go.

Software providers dedicate more time to making casino games and slots mobile-friendly. UX designers are in greater demand than ever as iGaming designs should fit mobile devices. Currently, Leo Vegas and Pokerstars can boast having the best mobile apps and interfaces. You may read about these and other gambling platforms on sites that provide in-depth reviews and analysis. For example, players can learn more about online casinos on PokiesGo to find out which of them have the best native apps. The field experts evaluate bonuses, payouts, security, and more to create objective reviews for you. To collect daily bonuses and special rewards at any point of the world, at any time, try different websites for gamblers.

Users choose to play on phones and tablets for personalized experience and convenience. The wide-scale rollout of 5G is another thing to take into account. This mobile network of a new generation is associated with such benefits as:

• Decreased latency
• Higher speeds
• Greater reliability
• Enhanced capacity
• Streaming cloud-based gambling

It means that those operators who develop mobile versions of their casinos will benefit from the perks of 5G; players will love faster loads and the overall quality of games. Another reason to go mobile is socialization. Entertainment Software Association reports that 63% of gamblers play with their buddies. This fact creates a huge demand for multiplayer casino titles. The problems of lag can be easily solved with 5G, and it will prevent gamers from any issues with socialization.

Experts add that some online casinos are actively implementing HTML5, CSS3, and Adobe Flash Player technologies to make their products compatible with multiple devices. It allows enjoying the great number of slot machines and games in HD quality on any operating system. Users can practice new and old titles to develop winning strategies.

Data Processing Solutions: AI & ML

Nowadays, in the online gambling industry, they stick to the philosophy focused on data-driven decision-making and problem-solving. The recent machine learning (ML) techniques and artificial intelligence (AI) allow processing even higher volumes of data to guarantee excellent user experience and accountable gambling. While some tools are designed to spot misbehavior like attempts to cheat, other solutions are developed to recommend slots and games according to the user's preferences. This way, players obtain greater control over the gaming processes in online casinos. iGaming operators, in their turn, guarantee a safe and regulated environment for gamblers.

Except for identifying the problems more clearly, the modern data processing tools also show the ways to solve issues. Well-designed interfaces even recommend new approaches to attract and retain clients. Machine learning in combination with AI is definitely the future of online gaming. From faster gathering and analyzing data to offering effective solutions - that is what casinos and iGaming providers plan to achieve.

Big Data

It is a unique tech that assesses, retrieves, and processes large volumes of data. The Big Data software has already achieved $49 million in net revenue. It is a perfect replacement for the traditional processing tools that cause many bugs.

Big Data is used to gather and save data on user’s preferences like themes and game categories, preferred payments, activities, and more. It helps to create a buyer persona more effectively. Online casinos then see what has to be improved and how.

Cloud-Based Tech Solutions

Cloud-based technologies impact the ways networks are designed and implemented. Services are no longer located in a single place; innovative solutions allow distributing cloud services all around the world. It means that workloads can be varied between central and regional clouds, and even private/public clouds (e.g., Microsoft Azure Products). The main pros would be:

• Minimized latency
• Prevention of data loss
• Decreased network overload

All of these points help to boost player experience and increase the client base. Though some online gamblers find cloud tech a bit difficult, some of the industry giants like Microsoft and EA are currently carrying out corresponding projects to make cloud-based solutions simpler for everyone.

Final Thoughts

From VR to cloud-based tech, the development never stops. The primary problem is the lack of financing. From one side, iGaming developers need more resources to create machine learning and AI-based tools to enhance gambling experiences. On the other hand, not all players have an opportunity to purchase expensive AR equipment or smart tools. Still, these issues do not prevent further expansion of the online casino market as this niche looks for the new ways to attract and retain clients. The games and slots will become as realistic as possible thanks to the new technologies, and more innovations are there to come in the near future.