MAISON4: Renault Opens a Pop-Up Space Celebrating the Renault 4 and Automotive Pop Culture

Paris, Champs-Élysées — Renault® unveils “MAISON4,” an immersive pop-up space dedicated to the legendary Renault 4 and to automotive pop culture.

The new venue, located at 53 Champs-Élysées, offers an artistic and emotional journey that bridges past and future — blending contemporary art, design, and automotive heritage. Between nostalgia and innovation, the experience speaks to all generations: a nod to those who once drove the iconic 4L, and a spark of curiosity for younger audiences discovering its electric revival.

A Cultural Hub Open to Everyone

Far beyond a traditional exhibition, the Renault® Parade at MAISON4 is a living cultural space featuring a rich and eclectic program spanning cinema, music, design, and literature.

Visitors can enjoy unique experiences throughout the week — ideal for a cultural break, an afterwork outing, or a weekend discovery on the Champs-Élysées.

Thursday: DJ sets & Afterwork — In partnership with Radio FG, live sessions turn the avenue into a vibrant open-air dance floor.

Friday: Ciné-Club Aperitifs — Friendly screenings of cult classics such as Drive or C’est la Vie (Le Sens de la Fête), in collaboration with Dulac Cinemas.

Saturday: Vinyl Saturday — A celebration of the French Touch with record store Dizonord, exploring the records that shaped France’s electronic music scene.

Sunday: Literary Encounters — Meetings with authors and publishers Les Mots and Gallimard, blending literature, freedom, and creative exchange.

A Renewed Legacy on the Champs-Élysées

Renault has been part of the Champs-Élysées’ story since 1910 — from the Renault Pub of the 1960s to L’Atelier Renault in the 2000s.

With the Renault® Parade, the brand reaffirms its role as both a cultural and heritage landmark, continuing to make 53 Champs-Élysées a destination for innovation and emotion.

An Architectural Showcase for Mobility and Design

Designed by internationally acclaimed French architect Franklin Azzi, the space offers a bold reinterpretation of mobility as art.

At its center stands a 170-meter helical ramp — the “carwalk” — inspired by fashion runways and the open road, Renault’s natural playground.

The façade comes alive with two monumental moving Renault diamond logos that meet and merge in an unprecedented visual spectacle — a perfect moment for photography lovers and social media audiences.

Inside, the space combines a central agora, The Originals Store boutique, a café terrace, and an exhibition area displaying both iconic Renault models and visionary concept cars.

Warm oak wood, polished concrete, and sleek metal structures create a refined, eco-conscious atmosphere worthy of the most prestigious contemporary art galleries.

Between Art, Design, and Emotion

Every corner of MAISON4 has been designed as a space of encounter between industrial design and artistic expression.

Temporary installations by contemporary artists reinterpret the aesthetics of mobility, inviting visitors to see the automobile as both a cultural artifact and a vector of emotion.

The pop-up store also houses The Originals Store, a boutique dedicated to Renault heritage items, as well as a café terrace designed for creative exchange and relaxation.

Sustainability and Responsibility

In line with Renault’s “Renaulution” strategy, MAISON4 embodies a responsible and forward-looking approach to mobility.

The structure uses recycled and locally sourced materials, low-energy lighting systems, and eco-designed installations.

All exhibitions are designed to be modular and reusable, reducing environmental impact while promoting an innovative circular economy model.

Through this initiative, Renault demonstrates that cultural spaces — like mobility — can be both sustainable and inspiring.

A Pop Culture Experience Rooted in Heritage

By merging art, history, and technology, MAISON4 positions Renault as a bridge between generations.

It is not only a place to rediscover an icon of French design but also a space to experience the emotional power of innovation.

Here, culture meets movement, and the past drives the future.

About Renault Group

Renault Group is a major player in the global automotive industry, driving innovation in sustainable mobility for over 120 years. With a presence in more than 130 countries and a portfolio of iconic brands including Renault, Dacia, Alpine, and Mobilize, the Group aims to build a future where technology, responsibility, and emotion coexist in harmony.