Is Bangkok Thailand’s Most Beauty-Obsessed Province?

In the face of these economically hard times, the anti-aging market just seems to be booming. Even if tourists numbers are dropping and Thai consumers are tightening the purse strings, there’s one market that just won’t quit, and that’s facial rejuvenation and anti-aging treatments.

And if you've ever felt like beauty clinics are around every corner in Bangkok, you’re not wrong. According to a new study by Interplast Clinic, Bangkok ranks No.1 in Thailand when it comes to search interest in anti-aging and cosmetic procedures.

The clinic analyzed Google search data from across all 77 provinces, covering popular treatments like Ulthera, Ultraformer III, fillers, and Botox. The results? Bangkok scored a whopping 1.11 on the “Beauty Index”—almost twice as high as second-place Phuket (0.58).

I'm actually quite surprised by the data. Bangkok clearly has a very urban culture and more disposable income compared to the rest of the country. However, there's is also a great wealth disparity, so it's quite hard to define who the "average" Bangkokian is. I would also have expected cities like Chiang Mai to place higher? The study ranks it in joint sixth place with Samut Prakan, which is a province neighbouring Bangkok.

It's worth noting that the study included both English and Thai search terms. So search results in places like Phuket clearly aren't just inflated by demand from tourists. And although many treatments here are cheaper than in Western countries, from what I've experienced, local demand is definitely the driving force.

How About The Rest of Thailand?

Phuket, Nonthaburi, Pathum Thani, and Chonburi also made the top five, but no other province came close to Bangkok’s beauty obsession.

Maybe it’s the city’s nonstop energy, the Instagram culture, or just how easy it is to book a treatment, one thing’s for sure: in Bangkok, looking good is part of the lifestyle.

The Top 10 Most Beauty-Obsessed Thai Provinces



1. Bangkok

2. Phuket

3. Nonthaburi

4. Pathum Thani

5. Chonburi

= 6. Samut Prakan

= 6. Chiang Mai

7. Rayong

8. Samut Sakhon

9. Samut Songkhram

10. Nakhon Pathom

The Least Beauty-Obsessed Provinces

The least beauty-obsessed provinces were Si Sakhet, Narathiwat and Surin. These provinces were showing the least search interest in anti-aging treatments per capita.

Thailand’s Most Popular Anti-Aging Treatments

From the clinic's website: "Dermal fillers, and lip fillers top the list as the most sought-after procedures by search volume, while skin-tightening treatments like Ulthera and Ultraformer III continue to generate strong interest.

With an aging population and increasing beauty consciousness, interest in skin rejuvenation and non-surgical enhancements is on the rise. In 2024, Thailand’s beauty and personal care market reached an impressive $7.2 billion in value, reflecting a 13.9% YoY growth. Beyond its economic influence, the industry empowers individuals to refine their appearance and boost confidence, making aesthetic treatments a deeply ingrained part of modern Thai lifestyle."

The full list of search terms

The list of search terms were sourced via Google Keyword Planner. In addition, the total population size for each province was sourced from Wikipedia providing an estimate of the number of inhabitants in each region. This was used to create a Beauty Index, showing the search interest in anti-aging treatments normalised for the population.

The search terms:

โบท๊อก

โบท๊อกซ์

ฉีดโบท็อกซ์

ฉีดโบท๊อกซ์

ฟิลเล่อร์

ฟิลเลอรปาก

ฟิลเล่อร์ปาก

Restylane

ฉีดปาก

Juvederm

ฟิลเลอร์ Resty

Belotero

ทรงฉีดปาก

ฉีดปากกระจับ

Restylane Kysse

ปากสายฝอ

ฉีดใต้ตา

Filler ใต้ตา

HIFU

ไฮฟู่

ร้อยไหม

ร้อยไหมคอลลาเจน

ร้อยไหมจมูก

มาเด้คอลลาเจน

Made Collagen

ฉีดเมโสหน้าใส

แฟตเหนียง

เมโสหน้าใส

ฉีดแฟต

เมโสแฟต

รีจูรัน

Rejuran

ครีมรีจูรัน

เซรั่มรีจูรัน

Thermage

Thermage FLX

เทอมาจ

Ulthera

อัลเทอร่า

อัลเทอร์ร่า

Ultraformer III

Source: https://interplastclinic.com/ranking-the-most-youth-obsessed-provinces-in-thailand/