From Dentistry to Fintech: How Brandon DHaenens is Disrupting Two Industries
How Brandon DHaenens is Revolutionizing Dentistry and Fintech with Innovation

Healthcare and finance may be two disparate worlds, but Brandon DHaenens has managed to converge them, changing the face of the industries. With more than 20 years of experience as a dentist, he has succeeded in creating successful dental service organizations (DSOs) such as Half Dental and Wellness Dental. Now, as co-founder of Decisionfi, he is bringing fintech into healthcare, making money processes simpler and less expensive for businesses and consumers.
So how did he make that career change from dentistry? And why is his fintech career life as pioneering as his dentistry career life? Let's find out about his journey and what he's doing.
The Journey: From Dentistry to Fintech
A Passion for Scaling and Innovation
Brandon DHaenens didn't just practice dentistry—his creation created a model that could be scaled, transforming the business of dental practices for all time. With Half Dental, which he co-founded with Allon Kloss, he created a DSO that structured operations more methodically, improved patient care, and optimized business expansion. Achieving success in the dental world wasn't so much about patching up patients; it was about streamlining systems that allowed practices to thrive.
As he grew into a number of DSOs, such as Wellness Dental, he saw the glaring problem of financial inefficiencies. The majority of health care providers were struggling with dealing with payments, lending to patients, and overall business growth. That is where he saw his opportunity—utilizing the fintech products to solve problems.
The Turn to Fintech
Brandon DHaenens also co-founded Decisionfi, which is a fintech company focused on simplifying financing and payment terms for dentists. With the business of dentistry, he discovered that the majority of patients are economically limited when it comes to their need to avail themselves of the care. Traditional payment systems didn't work in this case, and most dentists didn't have seamless finance options.
With Decisionfi, he brought a marvelously smarter, more interlinked means of financing—advantaging patients as well as healthcare professionals. It was not a matter of creating yet another business when he went into fintech; it was to address a problem that had a direct impact on the healthcare industry.
The Impact: Two Industries Transformed
Disrupting Dentistry with Scalable DSOs
With Half Dental, Brandon DHaenens transformed the operations of DSOs. Instead of a cookie-cut model, he developed bespoke business models, positioning dental practices more efficiently and profitable. His program allowed dentists to focus on treating patients as the business efficiently ran in the background.
The practice led to:
- Greater profitability of dental practices
- Better patient experiences by maximizing operations
- A sustainable model that made it possible for small and medium-sized practices to grow.
His DSO practice continues to thrive with the industry, setting a gold standard for successful and scalable business models in dentistry.
Innovating Fintech for Healthcare
Brandon DHaenens' fintech solutions are not only about payment processing—healthcare is about making it accessible. Decisionfi is building financial solutions that:
- Increase patient finance opportunities – Streamlining healthcare for patients to use without cost.
- Simplify payment processes – Assisting healthcare professionals in minimizing administrative tasks and focusing on patient care.
- Enable business growth – Empowering practices with the tools to grow successfully.
His fintech solutions are lowering dental and healthcare expenses and simplifying business processes for providers—a win-win for both.
The Bigger Picture: Innovation, Mentorship & Leadership
Aside from his entrepreneurial achievements, Brandon DHaenens is driven by mentoring aspiring business leaders. His leadership is less about him directing and more about enabling others to be in charge whether in healthcare, fintech, or business growth.
What Sets Him Apart?
- Pragmatic in building companies from the ground up practically.
- Problem-solver at heart, always seeking to improve industries.
- Leadership and mentorship, bringing other people to the top.
His ability to cross industries and glean information from them is what really makes him an innovator. While the rest of the world is in their lane, he has been able to cross industries and make a difference.
What's Next for Brandon DHaenens?
With Half Dental already shaking up the dental industry and Decisionfi revolutionizing healthcare financing, what's next for Brandon DHaenens?
His focus is on scaling innovation, pushing fintech solutions further into healthcare and continuous mentoring of young entrepreneurs. The future is bright with more automation, AI-driven financial solutions, and business scaling methods in the works.
One thing is for sure—dentistry or fintech, Brandon DHaenens is a disruptor, innovator, and leader to be watched.
Conclusion
Brandon DHaenens' shift from dentistry to fintech is a business success story of vision and imagination. As he started Half Dental, he revolutionized the dental industry. With starting Decisionfi, he is revolutionizing the way health is approached in fintech.
His work is testament: disruption is real when you're solving actual problems, no matter what business you're in. As he keeps pushing strategic expansion, mentorship, and industry transformation, here's what we can be sure of: Brandon DHaenens is just getting started.
About the Creator
Brandon DHaenens
I am an entrepreneur and industry leader in healthcare and fintech, with 20+ years in dentistry and as co-founder of Decisionfi. I have founded multiple DSOs, including Half Dental and Wellness Dental.


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