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Deal-Clincher!

If you promise smoother navigation and a great overall experience with the links on a site, you are close to having a deal sealed.

By Gaurvi JoshiPublished 2 years ago 3 min read
Deal-Clincher!
Photo by charlesdeluvio on Unsplash

Viewers-Potential For Deals

Today, almost all of buying and selling is done online. Being a seller in today's world asks for a lot of things.The buying and selling experience does no longer rely on people alone.There are other requirements as well.

Great digital infrastructure is prime among all requirements. To that end, having a great website, or site as it is called, makes a lot of difference to the role of a seller.

The site does the selling. People who want to buy products off a site, let us call them viewers, come up to a site with the aim of buying products to meet their needs. The site convinces them that they need said products. That is how good the site needs to be.

Next, the viewers browse the site to reach a decision to buy. That is called sealing the deal. So, every viewer who comes to a site has the potential to make a deal with the seller.

After all, they come in with the intention of buying some product that is shown on a site, do they not? When they end up buying, a deal is made.

Some seal the deal, some slip through the cracks. It all depends on the site they interact with. Remember, people no longer sell. It is the reat that does.

Sealing The Deal With Links

What makes a website attract the ones seeking and sealing the deal? It is the overall experience they, the viewers, have with a site.

The longer they take to find their much needed products, the slimmer are the chances that they will stay on the site any longer. That means the viewer is not giving the seller any more chances and that, again, means the deal will not be sealed.

To clinch a deal, viewers need a website that is useful and smartly made made with the right links. The links are what will take a viewer to what they want on the site.

So, there cannot be any clutter among these links. Have one main link that leads, and have it rightly made with a focus on the optimum. It should be attractive enough, but viewers need to figure it out too.

That link serves as a deal clincher for viewers eager to get to their coveted products online from a site. We will see that such links work out to be the best.

Why The Deal Is Sealed

Now, with such a link, viewers find the site promising them something. What could that be? It is a smooth experience of going through the site, also called navigation.

This also raises the bar on the kind of overall experience viewers have with the site, right up to the act of buying the product online. Or in other words, deal clinching. Or sealing the deal.

That is also called viewer experience and it is something every seller with a site should be aware of.

Remember, the link made things smoother and faster for the viewer. So, having that on a site is a major deal clincher.

As a seller, look out for opportunities to place such deal clinchers on the site that is used for selling. Look out for opportunities to amp up the experience of buying for viewers.

Using links like the one described above is not only a major deal clincher, but also, it will have viewers returning for more.

So, not only are such links magnets to sealing the deal for viewers, they are something those very viewers will remember for a very long time.

Having that, and precisely that, is how an online business stays afloat and does well these days.

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About the Creator

Gaurvi Joshi

I love writing about the managment and leadership aspects of working in the tech space.

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Comments (2)

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  • Alka2 years ago

    The more I read it, the more I find something special in it!

  • Alka2 years ago

    Wow! So well written!

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