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The on-demand economy- Deriving strength and support from hyperlocal ecommerce

Hyperlocal ecommerce has made a tremendous contribution to on-demand economy

By Dr. Shamael Zaheer KhanPublished 3 years ago 9 min read
Hyperlocal ecommerce and the growth of on-demand economy- Going good

Introduction to hyperlocal ecommerce and on-demand economies

Hyperlocal ecommerce has been one of a kind phenomenon. The hyperlocal industry, which refers to businesses and services that operate within a specific geographic area, has undoubtedly played a tremendous role in the growth of the on-demand economy. In fact, such massive growth of the on-demand economy can be majorly attributed to hyperlocal ecommerce and associated delivery services. These hyperlocal businesses are able to offer highly targeted and personalized services to customers by leveraging their local knowledge and resources. As a result, they are able to provide a high level of convenience and efficiency, which is often a key factor in the success of on-demand businesses. In the soaring success of on-demand economy, dwells the role of immaculate hyperlocal ecommerce delivery software and apps that just do not cease to improve and develop themselves beyond limits.

In fact, if reports are to be believed, the global hyperlocal delivery apps market revenue totalled $952.7 million in 2021 and is expected to reach $8856.6 million by 2023 at a growing compounded annual growth rate (CAGR) of 22.6% over the forecast period (2022-2032).

Much to the obviousness of people, this growth is driven by a variety of factors, including the growing penetration of the internet, increasing use of mobile devices and the proliferation of on-demand app platforms, as well as the soaring demand for convenient and speedy hyperlocal deliveries among consumers. It is no surprise that hyperlocal services and on-demand delivery solutions have contributed massively towards on-demand economies becoming increasingly prevalent everywhere around.

There are a number of hyperlocal services that have contributed significantly in driving the on-demand economy. Since hyperlocal services have penetrated a large number of households, their role has been an instrumental one in facilitating ecommerce. Some of the most common and sought after hyperlocal delivery services are as follows-

Food delivery services

Hyperlocal delivery services in general, and food delivery services in particular, have always left the modern consumers wanting for more and businesses working 24*7 to meet their needs. Food delivery services, also known as meal delivery, are often availed through on-demand food delivery apps or hyperlocal ecommerce delivery software, allowing consumers to enjoy food from popular restaurants or other food establishments. Such apps have the food delivered to consumers’ homes, offices, farm houses and even on the go.

There is little secret to the fact that these services have become increasingly popular in recent years due to their convenience and ease of use. The food delivery services were availed even more during the lockdown period of the pandemic. It was then that people realized the value of on-demand delivery services even more. With just a few taps on a smartphone, consumers can browse menus, place orders, and track the status of their delivery in real time.

The growth of food delivery services has been driven by a number of factors, including the proliferation of mobile devices and high-speed internet access, the increased adoption of online payment methods, and the rise of gig economy platforms like Uber Eats and Grubhub.

As per report in statista, the revenue in the online food delivery market was projected to reach $0.77tn in 2022.

All in all, the food delivery industry has made a significant contribution to the growth of the on-demand economy by making it easier, economical, instant and convenient for consumers to access the food they crave for, regardless of whenever and wherever they want it.

Grocery delivery

The rise of home delivery of groceries has been a no mean feat for businesses. Grocery delivery has had a whopping pace of growth in the recent few years. And these delivery services have contributed immensely to the growth of the on-demand economy. Yet again, the credit for the rise in grocery delivery extends to hyperlocal ecommerce delivery software and on-demand grocery delivery apps. They allow consumers to order their groceries online and have them delivered to their homes or offices in as little time as possible.

The increased adoption of online payment methods is one of the reasons for the growth of grocery delivery services. Moreover, these grocery delivery app features offer users the convenience of booking grocery supplies from the comfort of their lavish bedrooms and comfortable couches.

The demand for services based on grocery created the growth of hyperlocal on-demand business models where local suppliers meet the increasing demand. This model has brought transparency into customer service along with the assurance of quality and trust.

If you are operating your grocery delivery business traditionally and don’t want to invest your time in making an app from scratch, then the best option for you to choose is a readymade on-demand grocery delivery software solution that is trusted by global brands.

On-demand fuel delivery

On-demand fuel delivery service is a word that is unheard of in most countries but it has been getting attention for the past couple of years. People are becoming aware of such services and how these services are bringing energy (Petrol, Diesel, Oil, etc.) at their doorstep.

People who are consuming mobile fuelling services are smitten by the convenience offered by it. They know that by just a few taps they can have fuel at their service. They are aware that it would not only save their time but also overall fuel cost by eliminating the need for detours from home to gas stations.

One way in which the fuel delivery industry contributes to the growth of the on-demand economy is by providing a convenient and efficient way for consumers to access fuel for their vehicles.

Many fuel delivery companies offer services that allow customers to order fuel through a mobile app or website and have it delivered directly to their vehicles, either at a specified location or to their home or office.

Secondly, these on-demand fuel delivery start-ups also save customers from the pain of waiting in never-ending queues at gas stations.

This type of service is particularly useful for individuals who may not have the time or ability to visit a gas station to refuel their vehicles, or for those who may be located in areas where there are few or no gas stations.

These days, staying stable is a challenge as the need is getting digital. On-demand app development is the need for almost every gas station owner to stay in the market and grow simultaneously.

For instance, Booster fuels is a California-based startup that is arguably one of the leading on-demand service platforms for fuel delivery in the world. With the help of technology (on-demand app), it can deliver fuel to commercial fleets, universities, campus-based companies, and estate owners.

According to the company’s claim, Booster fuels provide fuel delivery services to more than tens of thousands of people working in more than 300 companies which include Oracle, Cisco, PepsiCo, Facebook, etc.

As per the Economic times, Booster Fuels have raised around $125 million in late-stage funding. And, what’s more? The startup is looking forward to expanding to newer markets.

Salon services

In today's busy world and hectic lifestyles, it can be challenging to find time for self-care and personal grooming. However, people are increasingly recognizing the importance of taking care of themselves, including maintaining a good appearance. And perhaps this need of theirs has given rise to on-demand salon services.

On-demand salon services apps offer a solution to this problem by allowing people to access beauty services at their own convenience. This can be especially helpful for those who don't have a lot of time to spare, as it allows them to take care of their grooming needs efficiently.

Salon app development has become increasingly popular in recent years, and it offers benefits not just for customers but also for salon owners, as it can reduce labour and real estate costs. Some popular on-demand salon services include GlamSquad, Wecasa, MyGlamm, and GetLook.

Home services

The on-demand home services industry is experiencing rapid growth, thanks in part to the increasing use of smartphones and the proliferation of apps that make it easy to access a wide range of services. As lifestyles get busier and sedentary, the need for home services is in high demand.

According to grand view research, the market for on-demand home services is expected to expand at a compound annual growth rate (CAGR) of 16.7% from 2022 to 2030.

There are many different categories within the home care industry, including repair and maintenance, home care and design, health, wellness, and beauty, among others. The convenience and ease of accessing on-demand home services is a major factor in their popularity.

As more people turn to their smartphones to find on-demand services, the online global home services market is estimated to grow at a CAGR of 60.78% between 2022 and 2027. The home services market size is projected to increase by 7,259.2bn by 2027.

On-demand medicine delivery

The need for medicines has been a frequent one, if not regular across households. This has paved way for a high demand of such medicines. Various start-ups have come up in the recent past and have started to deliver on-demand medicines to the customers.

Those days of the customers feeling unwell yet being forced to move out to get medicines has really become a thing of the past. Now they can get the medicines of their need delivered to their doorsteps with just a few clicks and taps and that too at a reasonable price.

With the number of patients increasing everyday everywhere around, hyperlocal ecommerce delivery software delivering such services and specifically customized on-demand apps are bound to get more in the times to arrive.

On-demand cooking gas delivery

The cooking gas industry is another sector that has benefited from the adoption of an on-demand business model. While people were already ordering and booking cooking gas in advance, the delivery process was not always convenient and required a lot of paperwork and documentation.

The on-demand cooking gas delivery solution has changed this by allowing startups and enterprises to offer their customers a more seamless and convenient delivery experience. Customers can easily book a new cylinder or refill their existing one with just a few taps on their phones.

As a result, many businesses and startups are now planning to develop on-demand gas delivery apps to capitalize on this opportunity and take their businesses to new heights.

Laundry services

In today's fast-paced world, people often don't have the time or energy to spend on doing laundry, and would rather use their free time for other activities like hobbies or socializing. This has contributed to the growth of on-demand laundry services.

The laundry apps allow people to easily schedule pickups for their dirty clothes and have them cleaned and delivered to their doorstep at a convenient time. To use these services, customers simply need to download the app and schedule a pickup.

The laundry service will handle all the cleaning and ensure that fresh clothes are delivered to the customer's doorstep within the scheduled time frame. By providing a fast, convenient, and hassle-free solution to the problem of laundry, on-demand laundry apps are helping people to make the most of their limited free time.

What’s more in the hyperlocal store? Myriad professional services

Beyond the services talked about above, the professional services sector is one of the most versatile and broad industries that has been significantly impacted by the on-demand economy.

This sector offers a wide range of services to consumers, including mechanics, carpenters, electricians, pest control, household work, babysitting, plumbing, and specialized services such as software development and design.

The on-demand model is exciting for consumers because it provides a wealth of options for hiring professionals for all kinds of tasks, and it is beneficial for professionals because it offers employment opportunities for a wide range of skilled workers.

Some popular apps in this sector include Handy, which offers a wide range of household and professional services; VenturePact, which provides on-demand software development teams to companies; and Serviz, which offers on-demand household repair services.

Overall, the hyperlocal industry has played a key role in the development and expansion of the on-demand economy, and it is likely to continue to be an important factor in the future growth of this sector.

Wrapping up

The technology is galloping and businesses are switching over to the hyperlocal mode wherever possible. Be they the most technical products or the most lengthy and complicated services, they are offering everything they can to the consumers of today.

There remains a little doubt about the fact that hyperlocal ecommerce and on-demand delivery services have led to the quick creation of on-demand economy- something that the modern-day businesses, aspiring entrepreneurs and the ever-ravenous consumers are liking a lot.

To them belongs hyperlocal ecommerce and the boom and success of the on-demand economy.

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About the Creator

Dr. Shamael Zaheer Khan

Dr. S.Z. Khan is a revered academic. He brings a unique blend of theory and practice to his position as Vice President (Marketing & Strategy) at a leading SaaS firm. He is also an expert contributor to several platforms of repute.

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