Saudi Arabia Sneaker Market: Youth Culture, Streetwear Trends & Brand Influence

The Saudi Arabia sneaker market size reached USD 840.0 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 1,410.00 Million by 2034, exhibiting a growth rate (CAGR) of 5.90% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Sneaker Market

• Personalized Shopping Experiences: AI algorithms analyze customer preferences and browsing history to deliver tailored product recommendations, increasing conversion rates and customer satisfaction across digital platforms.
• Virtual Try-On Technology: AR-powered AI solutions enable customers to visualize sneakers on their feet before purchase, reducing return rates and building confidence in online shopping decisions.
• Authentication and Anti-Counterfeiting: Advanced AI systems authenticate sneakers through image analysis and scent detection, protecting consumers from counterfeit products and strengthening trust in resale markets.
• Dynamic Pricing and Marketing: AI enables real-time price adjustments based on demand fluctuations and powers targeted campaigns through customer segmentation, maximizing sales and engagement across demographics.

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How Vision 2030 is Revolutionizing Saudi Arabia Sneaker Market

Saudi Arabia's Vision 2030 is transforming the sneaker market through strategic investments in sports infrastructure and lifestyle enhancement. The sports sector is projected to grow from 8 billion to 22.4 billion USD, with plans for 15 new stadiums ahead of the 2034 FIFA World Cup. Government initiatives promoting sports participation, particularly the inclusion of physical education in schools and women's sports programs like Nike's "What If You Can" campaign, are driving demand for athletic footwear. The Saudi Fashion Commission projects 48% growth in apparel and footwear retail sales, while fashion retail sales are expected to reach 32 billion USD. Nearly 1 million square meters of new retail development and over 5,000 online fashion stores are creating extensive distribution channels. Major events like Sneaker Con Riyadh (February 2025), featuring 150+ brands at ANB Arena, and Saudi Lifestyle Week are establishing the Kingdom as a regional sneaker culture hub, attracting global brands and collectors.

Saudi Arabia Sneaker Market Trends & Drivers:

The Saudi sneaker market is experiencing robust growth driven by rising health consciousness and government-backed sports development initiatives aligned with Vision 2030. With nearly 70% of the 35 million population under age 35, the Kingdom presents a highly engaged consumer base drawn to global sneaker trends through social media and influencer marketing. The sports sector's expansion from 8 billion to a projected 22.4 billion USD is fueling demand for performance and lifestyle footwear. Internet penetration reaching 99%, coupled with over 5,000 online fashion stores, has made e-commerce the fastest-growing distribution channel. Major brands like Adidas saw current customers surge from 40.2% to 60.2% within six months, while Nike and Puma maintain strong market presence through strategic campaigns and Saudi Pro League partnerships. The shift toward athleisure and "casual luxury" reflects changing lifestyle patterns, where consumers seek footwear that combines comfort, style, and performance for both athletic and everyday wear.

Sneaker culture is rapidly evolving in Saudi Arabia, blending streetwear with luxury fashion. Limited-edition releases from Balenciaga, Gucci, and collaborations like Nike x Off-White and Adidas x Prada are highly sought after by affluent youth consumers. The luxury sneaker segment is thriving, with brands launching exclusive drops and collaborations that create community engagement and social validation. Events like Sneaker Con Riyadh, showcasing rare designs and limited editions, have brought global sneaker culture to the region. Saudi Arabia accounts for 41% of the total Fashion and Luxury market in the GCC, with fashion contributing 2.5% to GDP. Rising disposable incomes (GDP per capita at 32,149 USD) and economic diversification under Vision 2030 have created a growing affluent consumer segment willing to spend on aspirational products. Regional fashion influencers on TikTok, Instagram, and YouTube are amplifying trends, while celebrity endorsements and cultural events provide visibility that drives purchasing decisions across both luxury and mainstream segments.

The expansion of retail infrastructure is reshaping consumer access to sneakers across Saudi Arabia. Nearly 1 million square meters of new shopping malls and retail spaces are under development, creating modern shopping environments for both international and local brands. Mega-projects including NEOM, The Line, Qiddiya, and Diriyah Gate require substantial lifestyle retail components, opening opportunities for premium sneaker brands. New Balance opened its fifth store in Jeddah's U Walk, while Clarks launched three new locations with seasonal collections targeting younger demographics. The Saudi Fashion Commission's support through initiatives like Riyadh Fashion Week and Saudi Lifestyle Week is positioning the Kingdom as a regional fashion destination. Specialty stores, brand outlets, and hypermarkets are expanding their footwear sections, while online platforms like Noon and Amazon.sa are gaining traction. The combination of physical retail expansion, digital growth, and experiential marketing through pop-up shops and cultural events is creating a dynamic, multi-channel marketplace that supports sustained market growth.

GCC Steel Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

Category Insights:

• Branded
• Private Label

Price Point Insights:

• Luxury
• Economic

Distribution Channel Insights:

• Specialty Stores
• Supermarkets and Hypermarkets
• Brand Outlets
• Online Stores
• Others

End User Insights:

• Men
• Women
• Kids

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

• Adidas AG
• Berluti (LVMH Moët Hennessy Louis Vuitton)
• Cole Haan KSA
• Nike Inc.
• Puma SE

Recent News and Developments in Saudi Arabia Sneaker Market

• February 2025: Sneaker Con Riyadh launched at ANB Arena as part of Riyadh Season, marking the largest sneaker event in the Middle East with over 150 global, Arab, and Saudi brands showcasing rare sneakers, limited editions, and custom pieces.
• February 2025: Adidas saw current customer rates surge from 40.2% in April to 60.2% by October 2025, a 20 percentage point gain in six months, driven by Saudi Pro League partnerships and regional athletic campaigns.
• July 2025: New Balance opened its fifth store in Saudi Arabia at U Walk in Jeddah, expanding its retail footprint with performance running shoes, walking shoes, training footwear, and lifestyle sneakers.
• July 2025: Apparel Group launched three new Clarks locations across the Kingdom with seasonal collections designed for younger demographics, reinforcing commitment to quality footwear in key retail areas.
• October 2025: Saudi Lifestyle Week debuted in Riyadh with over 400 brands including 40+ footwear exhibitors, connecting global lifestyle brands with Saudi Arabia's rapidly growing retail market and reflecting Vision 2030 economic diversification.

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