Saudi Arabia Perfume Market: Premiumization Trends, Luxury Scents & Market Expansion

According to IMARC Group's latest research publication, Saudi Arabia perfume market size reached USD 1.9 Billion in 2024. The market is projected to reach USD 2.7 Billion by 2033, exhibiting a growth rate of 3.9% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Perfume Market

• AI-Powered Scent Creation: Tools like Givaudan's Carto platform help perfumers visualize complex combinations in real-time, accelerating fragrance innovation and reducing formulation errors by up to 30% in development cycles.
• Personalized Fragrance Profiling: AI-driven apps and in-store kiosks analyze customer skin pH and preferences to recommend custom scents, with Saudi startups offering subscription-based bespoke perfume services.
• Quality Authentication & Supply Chain: AI authenticates natural ingredients like oud and amber, detecting counterfeits while optimizing inventory management for seasonal demand during Ramadan and Hajj pilgrimages.
• Enhanced E-Commerce Experience: Predictive analytics minimize return rates by analyzing scent descriptions and reviews, improving online fragrance discovery and boosting conversion rates for premium Arabic perfumes.
• Smart Customer Engagement: AI chatbots provide 24/7 personalized assistance in Arabic and English, automating targeted marketing campaigns based on individual purchase histories to build lasting customer relationships.

How Vision 2030 is Revolutionizing Saudi Arabia Perfume Industry

Vision 2030 is transforming Saudi Arabia's perfume sector by elevating traditional oud-based fragrances into major cultural exports supporting economic diversification. The initiative allocated USD 50 million in 2024 for local fragrance brand development and offers tax breaks and subsidies through the Saudi Made program, which already boosted domestic production by 20%. Saudi Arabia's oud and fragrance retail market is projected to grow at 14% from 2024 to 2029, reaching approximately SAR 18.5 billion (USD 4.93 billion). Mega-projects like NEOM and The Red Sea Project drive strong demand for perfumes as luxury souvenirs and signature hospitality experiences. Vision 2030 also empowers local perfumers through SME support and export programs, helping traditional brands like Ajmal and Rasasi scale operations while preserving artisanal craftsmanship with oud, musk, and amber ingredients, positioning Saudi Arabia as a globally competitive, heritage-rich premium fragrance destination.

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Saudi Arabia Perfume Market Trends & Drivers:

Saudi Arabia's perfume market is experiencing dynamic growth driven by deep cultural traditions where fragrances represent hospitality, personal cleanliness, and social status. Perfumes are essential to daily life, with consumers applying fragrances two to four times daily, reinforcing this market's unique cultural foundation. The Kingdom welcomed a record 30 million international visitors in 2024, generating approximately USD 75.7 billion in tourism spending, with tourists frequently purchasing perfumes as luxury gifts. The longstanding tradition of layering scents and wearing multiple perfumes for different occasions drives high purchase frequency. Oud and musk remain central to preferences, reflecting Saudi heritage connection with high-end fragrances like rose attars, creating discerning consumer taste for authenticity and rarity. Growing interest in bespoke and lingering scents demonstrates rising sophistication, as consumers want products connecting with their identity rather than mass-market offerings.

Increased disposable incomes, projected to reach approximately SAR 1.2 trillion, have resulted in increased expenditure on premium and niche perfumes, especially among younger demographics. Saudi Arabia's GDP of USD 1.11 trillion in 2024 supports robust purchasing power. Social media platforms like Instagram and TikTok significantly influence buying decisions among Gen Z and millennials with strong sensitivities to aesthetics and influencer recommendations. E-commerce transformation enables convenience, wider product exposure, and review facilities before purchasing.

The market benefits from government initiatives promoting retail and lifestyle segments as economic diversification components. Private collections and niche brands reached 40% of total fragrance weight across the luxury segment in 2024, demonstrating remarkable appetite for distinctive scent experiences. Omani brand Amouage reported retail sales surpassing USD 200 million in first half of 2025, representing 60% growth compared to same period in 2024, confirming strong regional demand for artisanal luxury fragrances. In 2024, Al-Majed for Oud became one of the first Saudi perfume companies to announce public listing, offering 30% stake with 237 stores in Saudi Arabia and 49 across GCC region.

Saudi Arabia Perfume Market Industry Segmentation:

The report has segmented the market into the following categories:

Price Insights:

• Premium Products
• Mass Products

Gender Insights:

• Male
• Female
• Unisex

Product Insights:

• Arabic
• French
• Others

Competitive Landscape:

• Abdul Samad Al Qurashi
• Ahmed Al Maghribi Perfumes
• Ajmal Perfumes
• Arabian Oud
• Rasasi Perfume Industry LLC
• Rashat
• Swiss Arabian Perfumes Group

Recent News and Developments in Saudi Arabia Perfume Market

• February 2025: V Perfumes, a GCC fragrance retailer, inaugurated its 51st store at Jeddah's Mall of Arabia, offering exclusive and international perfume collections to meet growing consumer demand.

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