Saudi Arabia Luxury Watch Market Trends: Premium Brand Demand, Rising Affluence & Market Forecast to 2034

According to IMARC Group's latest research publication, Saudi Arabia luxury watch market size was valued at USD 277.3 Million in 2025 and is projected to reach USD 347.7 Million by 2034, growing at a compound annual growth rate of 2.55% from 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Luxury Watch Market

• AI-Powered Authentication Systems: AI verification tools achieve over 96% accuracy in detecting counterfeits, analyzing microscopic details and comparing against extensive databases to protect buyers and maintain brand integrity in Saudi Arabia's growing luxury market.
• Blockchain Integration for Provenance Tracking: AI combines with blockchain to create immutable digital identities for each timepiece, recording ownership history and service records, enabling Saudi collectors to verify authenticity and enhance resale value permanently.
• Personalized Design and Customer Experience: Machine learning analyzes customer preferences, browsing behavior, and purchase history to recommend timepieces matching individual style, enabling brands like TAG Heuer and Hublot to create bespoke designs for Saudi consumers.
• Smart Pricing and Market Analytics: AI platforms track over 500,000 watch references across 250 auction houses globally, providing real-time market valuations that help Saudi retailers optimize pricing strategies and collectors make informed investment decisions.

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How Vision 2030 is Revolutionizing Saudi Arabia Luxury Watch Industry

Saudi Arabia's Vision 2030 is fundamentally transforming the luxury watch market through economic diversification and wealth creation. Riyadh witnessed a 65% surge in millionaires between 2014 and 2024, now hosting over 20,000 high-net-worth individuals with USD 1 million+ in liquid assets, including 77 centi-millionaires and 11 billionaires. The Kingdom is projected to attract 2,400 new millionaires in 2025 alone—an eightfold increase from 300 in 2024—making it the fastest-growing wealth migration destination globally. Tourism expansion under Vision 2030 brought 60.9 million visitors in the first half of 2025, generating USD 43 billion in spending. This influx drives luxury retail growth as affluent tourists purchase timepieces in flagship boutiques across Riyadh and Jeddah. Major developments like luxury malls and entertainment districts create sophisticated shopping environments where international brands showcase exclusive collections. Government initiatives promoting retail infrastructure and foreign investment attract global watchmakers to establish dedicated boutiques, offering immersive brand experiences that combine Swiss craftsmanship with Arabian hospitality, positioning Saudi Arabia as the Middle East's premier luxury watch destination.

Saudi Arabia Luxury Watch Market Trends & Drivers:

The Saudi luxury watch market is surging thanks to explosive wealth accumulation and cultural prestige. Rising disposable incomes—averaging USD 3,197 per household monthly and USD 1,074 for Saudi individuals—fuel demand for premium timepieces as status symbols. The average per capita disposable income of USD 863 monthly supports robust luxury spending. Affluent Saudis view watches from Rolex, Patek Philippe, and Richard Mille not just as accessories but as investment assets and markers of professional achievement. Cultural traditions emphasizing celebration and milestones drive purchases of limited-edition and heritage pieces. The Kingdom's economic diversification under Vision 2030 creates new wealth in technology, finance, and entertainment sectors. Young professionals and entrepreneurs increasingly seek distinctive timepieces reflecting their success. Tourism's growth exposes Saudi consumers to global luxury trends while attracting international buyers. Premium retail infrastructure—luxury malls in Riyadh and Jeddah—provides sophisticated environments where brands offer complete collections with VIP service, exclusive launches, and personalized consultation, solidifying watches as essential luxury investments.

Limited-edition and bespoke timepieces are driving Saudi Arabia's luxury watch market as collectors seek exclusivity and personal identity. High-net-worth individuals demand watches with unique complications, rare materials, and regional significance—like Laco and 10Ten Labs' 75-piece Middle East exclusive featuring pastel tones priced at USD 620. TAG Heuer launched special editions for Saudi National Day with green smoked dials and Arabic numerals. These releases resonate culturally while showcasing craftsmanship. Brands produce Middle East collections addressing local preferences—larger case sizes, precious metals, and Islamic calendar complications. Patek Philippe, Audemars Piguet, and Richard Mille offer bespoke services where Saudi clients customize dials, materials, and engravings. Sotheby's held Saudi Arabia's first international auction in January 2025, featuring rare pieces including a prototype Richard Mille RM 038 estimated at USD 1.5 Million. This legitimizes watches as alternative investments. Collectors value authenticity, provenance, and rarity, driving demand for exclusive boutique releases and auction acquisitions that appreciate over time.

Digital transformation and premium retail expansion are reshaping how Saudis discover and purchase luxury watches. E-commerce sales grow 12% annually, with brands launching digital platforms offering secure authentication, personalized recommendations, and flexible financing. Social media influences purchasing decisions—Instagram showcases collections, YouTube reviews educate consumers, and influencers build aspirational lifestyles around timepieces. Hermès launched Saudi Arabia's first flagship digital store, while Net-A-Porter welcomed local luxury brands, demonstrating online-offline integration. Physical retail remains dominant with 65% market share as consumers value immersive experiences. Hublot opened a 2,650-square-foot Riyadh boutique featuring the region's first Experiential Room showcasing innovative materials and techniques. Ahmed Seddiqi & Sons unveiled Summer 2025 collections emphasizing travel-oriented luxury. Brands invest in VIP lounges, private viewings, and after-sales services. The hybrid model—digital discovery followed by in-store purchase—appeals to tech-savvy younger consumers seeking authenticity and service while maintaining convenience and access to global collections.

Saudi Arabia Luxury Watch Market Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Analog Watch
• Digital Watch

End User Insights:

• Women
• Men
• Unisex

Distribution Channel Insights:

• Online Stores
• Offline Stores

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Luxury Watch Market

• October 2025: Ahmed Seddiqi, the leading retailer of luxury watches and jewelry in the UAE, announced its expansion into Saudi Arabia by opening its first boutique beyond the UAE. This strategic move marks a significant milestone in the brand's 75-year heritage and reinforces its commitment to delivering curated, refined experiences to discerning customers throughout the region.
• August 2025: Arif Mohammad, founder of the global conglomerate 4AM Group, officially unveiled the launch of his next major venture—an USD 83 million luxury timepiece brand in partnership with a renowned Swiss watch manufacturer.
• February 2025: Attar United opened its second Hublot boutique in Riyadh's Solitaire Mall, following its 2020 launch in Al-Khobar. The 2,650-square-foot store features the region's first Experiential Room, showcasing Hublot's innovative materials and watchmaking techniques.
• January 2025: Sotheby's announced its first international auction in Saudi Arabia, "Origins," held in February in Diriyah. The sale featured rare watches including a prototype Richard Mille RM 038 "Yohan Blake" with an estimate up to USD 1.5 Million, a Rolex "Paul Newman Musketeer" Daytona, and a unique 2007 Cartier Crash.
• September 2024: TAG Heuer launched two limited-edition timepieces celebrating Saudi Arabia's 94th National Day: the 41mm Carrera Day Date KSA and the 29mm Carrera Date KSA. Both feature green smoked sunray-brushed dials, Arabic numerals, and TAG Heuer's Calibre 5 and Calibre 9 automatic movements.

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