Saudi Arabia Beauty and Personal Care Market: Premiumization, E-Commerce & Market Expansion

According to IMARC Group's latest research publication, Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. The market is projected to reach USD 6.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Beauty and Personal Care Market

• Personalized Beauty Solutions: AI-powered algorithms analyze individual skin types, purchase history, and environmental factors to deliver customized product recommendations, with brands using smartphone cameras for real-time skin assessments across the Kingdom.
• Virtual Try-On Technology: Machine learning drives augmented reality tools allowing consumers to digitally test makeup shades and styles, reducing product return rates by 25-30% while building confidence in online purchases.
• Predictive Consumer Analytics: AI systems analyze millions of social media posts and beauty tutorials to identify emerging trends, predict viral products, and optimize influencer marketing strategies for international and local brands.
• Smart Customer Support: AI-powered chatbots provide 24/7 personalized service, answering product queries and guiding consumers through selections, enhancing the shopping journey while improving conversion rates for online retailers.
• Inventory and Demand Forecasting: Advanced analytics predict market demands based on seasonal patterns, social media buzz, and purchasing behavior, helping retailers optimize stock levels and reduce waste across supply chains.

How Vision 2030 is Revolutionizing Saudi Arabia Beauty and Personal Care Industry

Saudi Arabia's Vision 2030 is fundamentally transforming the beauty landscape through economic diversification that's lifting disposable incomes across middle and upper-middle classes, with female workforce participation reaching 36% by early 2023—surpassing initial targets. This contributed SAR 18 billion (USD 4.8 billion) to GDP, creating an entirely new professional grooming category. The government's establishment of the Halal Products Development Company through the Public Investment Fund positions the Kingdom as a global halal beauty hub, attracting international brands and local manufacturers. Regulatory updates like the Saudi Food and Drug Authority's revised cosmetics listing guidelines in September 2024 enhance consumer confidence. The Vision's emphasis on lifestyle diversification has normalized makeup application in professional settings, dramatically expanding opportunities across skincare, cosmetics, and men's grooming segments.

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Saudi Arabia Beauty and Personal Care Market Trends & Drivers:

The Kingdom's beauty market is experiencing rapid transformation driven by a young, digitally-connected population—over 60% under age 30—with internet penetration at 99% and social media users comprising 94.3% of the total population (36.84 million internet users, 35.10 million social media users). This digital saturation has revolutionized how consumers discover and purchase beauty products, with influencers and online communities significantly shaping buying decisions. E-commerce is expected to contribute 45.5% of total market revenue, driven by convenience, competitive pricing, and wider selection. YouTube searches for "clean makeup" jumped 13 times, while skin cycling routines emphasizing ingredient rotation have gained massive traction. The combination of social media marketing, easy online access, and influencer collaborations creates unprecedented opportunities for both international and local beauty brands.

Rising disposable income under Vision 2030's economic diversification is enabling consumers to invest in premium and luxury products. Average per capita disposable income is projected to reach approximately SAR 90,000 (USD 24,000), up 5% year-over-year. About 75% of Saudi consumers now prioritize beauty and grooming routines—a significant jump driven by access to beauty education, workshops, and global trends. Premium products are growing at 6.75% annually as consumers seek dermatologically validated formulations and prestige packaging. The mass segment still maintains 61.34% market share, serving price-conscious shoppers across hypermarkets, pharmacies, and neighborhood stores. Men's grooming reached USD 802.35 million and is accelerating at 6.14% annually as social acceptance of male self-care widens across the Kingdom.

There's surging demand for halal-certified, organic, and clean beauty products aligned with health consciousness and religious compliance. The government's Halal Products Development Company initiative positions Saudi Arabia as a global halal beauty hub. Cultural shifts including increased workforce participation among women and evolving beauty standards are expanding market boundaries. Changing norms have normalized cosmetics and grooming routines among both genders. The expansion of retail infrastructure—from specialist stores offering curated selections and personalized consultations to modern hypermarkets with extensive beauty sections—combined with the explosive growth of e-commerce platforms featuring virtual try-ons, AI-driven recommendations, and subscription boxes, is making beauty products more accessible than ever across all regions of the Kingdom.

Saudi Arabia Beauty and Personal Care Market Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Personal Care Products
• Hair Care Products
• Shampoo
• Conditioner
• Hair Oil
• Others
• Skin Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Bath and Shower Products
• Oral Care Products
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Men's Grooming Products
• Fragrances and Perfumes
• Cosmetics/Make-up Products
• Facial Cosmetics
• Eye Cosmetic Products
• Lip and Nail Products
• Hair Styling and Coloring Products
• Category Insights:
• Premium Products
• Mass Products

Distribution Channel Insights:

• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Beauty and Personal Care Market

• January 2025: Nice One Beauty, a leading beauty care e-commerce platform in Saudi Arabia, listed on Tadawul stock exchange, successfully raising SAR 1.21 billion (USD 322 million) by offering 34.6 million shares, highlighting robust investor confidence in the sector's growth potential.
• December 2024: Moonglaze, the beauty brand founded by Saudi influencer Yara Alnamlah, made history as the first Saudi beauty label to launch at Selfridges London, marking a significant milestone for Saudi beauty entrepreneurship on the international stage.
• November 2024: Clean beauty brand Kosas announced its official entry to the Saudi market, offering skincare-focused makeup products and planning community workshops focused on clean beauty and skin health to connect with local consumers.
• September 2024: Beauty and fashion e-commerce brand Nykaa incorporated a wholly-owned subsidiary in Saudi Arabia, Nysaa Trading LLC, to retail beauty and personal care products including cosmetics, toiletry, perfumes, and beauty soap through online and offline channels.
• July 2024: Henkel, a worldwide leader in consumer and industrial goods, inaugurated its state-of-the-art beauty care manufacturing plant in Riyadh, producing Pert brand shampoos, conditioners, and specialized items, demonstrating commitment to local production with next-generation water treatment technology.
• July 2024: Nivea launched its Luminous630 Even Skin Tone body care range in Saudi Arabia, introducing products designed to tackle uneven skin tone and stretch marks—two prevalent skin concerns among women in the region.

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