Pepsi unveils new logo: See the updated branding ahead of iconic cola's 125th anniversary

Ahead of its 125th anniversary, Pepsi is announcing a rebranding of its logo. "There's always design trends that come and go, but I would say, our logo and our brand is one that is timely, but also timeless, where it's always unmistakably Pepsi, but is still representative of the times and the future, one step forward, of where it wants to be," Pepsi chief marketing officer Todd Kaplan said.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling.

The new logo, which replaces one used since 2008, has a bold "PEPSI" centered in a black-bordered circle over red, white and blue stripes. The current logo displays the word "pepsi" in a leaner font, alongside a globe with more muted colors.

The goal in reimagining the logo was to infuse "great energy and confidence and boldness," PepsiCo chief design officer Mauro Porcini told USA TODAY.

PepsiCo will begin using the new logo this fall in the U.S. and Canada on "electric" blue and black cans and in promotions. PepsiCo will roll out the logo internationally in 2024.

Revamping Pepsi logo: Several years before it was in the can

The company began rethinking its branding over the past few years. Focus groups liked the past logos with the word "Pepsi" inside a globe, Pepsi chief marketing officer Todd Kaplan said.

Consumer research revealed a preference for those Pepsi logos from the '70s and '80s. "So there was this implicit connection that we thought was not even out there today," Kaplan said. "The challenge was: How can we take something that was part of our heritage and our past and project it to the present and the future?"

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The richer "electric" blue and black (now the color of Pepsi Zero Sugar cans) will be used across the portfolio to bring "a contemporary edge" to the brand's color scheme, the company says in a press release.

The new logo lends itself to artistic renditions not only on delivery trucks, hats and merchandise but also in vibrant animations in video and online. "It looks like a badge that you can wear or put on equipment (but) is very aligned to the latest trends in terms of visual communications," Porcini said.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

The new Pepsi logo and visual identity will debut this fall in North America, followed by a global rollout in 2024. To stay updated on the latest news around Pepsi, fans can follow Pepsi on Instagram, Facebook, and Twitter (@Pepsi). Experience the new logo and visual identity here.