OSS & BSS Market: API Ecosystems, Microservices & Market Expansion

According to IMARC Group's latest research publication, global OSS & BSS market size reached USD 65.81 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 148.26 Billion by 2034, exhibiting a growth rate (CAGR) of 9.4% during 2026-2034.

How AI is Reshaping the Future of OSS & BSS Market

• Predictive Network Maintenance and Self-Healing Systems: AI-powered anomaly detection prevents equipment failures by analyzing real-time network metrics. European telecom providers reduced network downtime by 40% using predictive maintenance, autonomously ordering parts and rerouting traffic.
• Automated Service Provisioning and Configuration: Multi-agent AI architectures slash product configuration time by 95%. Systems now deploy new 5G services in days instead of 50 weeks, using specialized agents for product knowledge and automated validation.
• Intelligent Billing and Fraud Detection: AI chatbots reduced call center workload by 60% and improved satisfaction scores by 25%. Real-time fraud detection prevented losses exceeding 10 million dollars annually for European telcos using AI-powered analytics.
• Dynamic Resource Optimization and Traffic Management: AI algorithms analyze traffic patterns and allocate network resources efficiently in real-time. Systems automatically adjust configurations to handle varying loads, ensuring better service quality, reduced latency, and higher customer satisfaction.
• Hyper-Personalized Customer Experiences and Marketing: GenAI-powered promotions engines enable real-time dynamic campaigns based on customer behavior. Vodafone's AI virtual assistant TOBi handles over 70% of customer queries independently, significantly improving service delivery and scaling operations.

OSS & BSS Industry Overview:

The OSS & BSS industry is experiencing massive transformation as telecommunications operators modernize legacy systems to support 5G, IoT, and cloud-native architectures. With 386 million mobile subscriptions in the US alone—a penetration rate of 112 subscriptions per 100 people—telecom providers need advanced systems to manage complex subscriber data. Europe reached 80% 5G population coverage, up from 73%, backed by over 700 million euros in public funding for 5G research and infrastructure. The US Department of Defense and Singapore Ministry of Defense established an AI cooperation framework for data analytics at scale. AT&T's Azure Databricks migration exemplifies how unified data access accelerates service launches and enables autonomous network operations. Companies are investing heavily in next-generation platforms that integrate AI, automation, and analytics to optimize network performance, billing accuracy, and customer engagement across B2C, B2B, and B2B2X segments.

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OSS & BSS Market Trends & Drivers

The explosive rollout of 5G networks is fundamentally reshaping OSS & BSS requirements, driving demand for cloud-native platforms that handle network slicing, IoT connectivity, and real-time analytics. Operators like Indosat Ooredoo Hutchison and Ericsson are expanding BSS platforms to deliver innovative prepaid services faster to market, supporting Indonesia's Golden Indonesia 2045 digitalization goals. Ooredoo Qatar extended its 5G arrangement with Ericsson through 2028, deploying advanced BSS platforms for real-time network management and customer experience improvements. The Latin America market reached 832.6 million mobile subscriptions with 125% penetration, including 570 million smartphone users and 418 million mobile internet users representing 65% of the population. As 5G adoption accelerates, telecom services revenue in EMEA hit 461 billion dollars with 3.1% growth, driving operators to invest in AI-powered OSS solutions for network slicing, edge computing, and differentiated connectivity services that monetize 5G capabilities.

Cloud migration and digital transformation initiatives are revolutionizing how operators deploy and manage OSS & BSS systems, with public cloud adoption enabling unprecedented scalability and agility. Vodafone partnered with Google Cloud to expand its Digital Factory for agile OSS BSS deployment, while AT&T extended its Microsoft Azure collaboration to modernize operations with AI-enabled cloud-native systems. MTN and Microsoft initiated a major project migrating OSS & BSS applications to Azure cloud platform, targeting operational efficiencies and cost savings with Accenture providing integration support. Telefónica selected AWS for major OSS/BSS migrations, leveraging cloud services to accelerate 5G innovation and reduce infrastructure costs. According to Omdia surveys commissioned by Ericsson, 46% of Communication Service Providers expect GenAI to impact their OSS/BSS business within two years. Cloud-native architectures enable operators to test and deploy new products like on-demand network slicing or IoT bundles in days rather than the traditional 50-week cycles, fundamentally transforming time-to-market.

Rising customer expectations for personalized experiences and seamless service delivery are pushing operators to adopt intelligent BSS solutions with AI-powered customer engagement capabilities. iD Mobile, a major UK mobile virtual network operator, partnered with MDS Global for flexible BSS platforms enhancing network performance and customer experience through real-time service customization. Vivo implemented Netcracker's OSS BSS systems for B2B digital transformation, automating order processing to streamline enterprise customer experiences. Orange Group selected Ericsson to automate 5G service creation for enterprises across European affiliates, integrating Telco Cloud infrastructure with Service Orchestration for intent-based network slicing and mobile private networks. Bouygues Telecom forged partnerships with Salesforce to embed AI at the heart of customer relations. According to TM Forum reports, only 25% of CSPs feel equipped to leverage advanced AI techniques, with just 16% confident in using it to optimize costs and ROI, highlighting the massive opportunity for AI-driven customer experience transformation.

Leading Companies Operating in the OSS & BSS Industry:

• Amdocs
• Comarch SA
• Comviva
• CSG Systems, Inc.
• Infosys Limited
• Mavenir
• Netcracker
• Nokia Corporation
• Optiva, Inc.
• Suntech S.A
• Telefonaktiebolaget LM Ericsson

OSS & BSS Market Report Segmentation:

By Component:

• Solution
• Services

In 2024, the solution segment leads the market with 62.4% share, driven by billing and revenue management systems, with Netcracker Technology recognized for its innovative OSS/BSS solutions.

By OSS & BSS Solution Type:

• Network Planning and Design
• Service Delivery
• Service Fulfillment
• Service Assurance
• Billing and Revenue Management
• Network Performance Management
• Customer and Product Management
• Others

Network planning and design dominate with 19.3% market share in 2024, enabling effective infrastructure planning and peak performance, as highlighted by Netcracker's top vendor position.

By Deployment Mode:

• On-premises
• Cloud-based

The on-premises segment leads with 62.4% market share in 2024, driven by data security and compliance concerns, with Amdocs collaborating with Microsoft to enhance cloud-native solutions.

By Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises hold a 62.4% market share in 2024 due to their substantial resources and need for scalable OSS/BSS solutions that manage complex networks effectively.

By Industry Vertical:

• IT and Telecom
• BFSI
• Media and Entertainment
• Retail and E-Commerce
• Others

The IT and telecom sector leads with 61.8% market share in 2024, utilizing OSS/BSS solutions for operational efficiency and customer experience, exemplified by Vivo's automation of its B2B processes.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

In 2024, North America dominates the OSS/BSS market with over 35.6% share, driven by advanced technology and a focus on digital transformation, as seen in Etiya's support for Fizz's expansion in Canada.

Recent News and Developments in OSS & BSS Market

• April 2025: Cerillion launched Cerillion 25.1, an updated BSS/OSS suite featuring a next-generation Promotions Engine that enables telecom providers to create, manage, and scale personalized offers with unprecedented agility. Integrated with Cerillion's Convergent Charging System, it allows real-time, dynamic campaigns based on customer behavior without coding. The release also introduces AI-powered assistants: Bill Intelligence for clear bill comparisons, Sales Assistant for natural language product selection, and Promotions Assistant for rapid promotion creation. These innovations simplify operations, enhance customer experience, and boost revenue by enabling timely, personalized engagement.
• March 2025: Tune Talk partnered with Mavenir to deploy a cloud-native Digital OSS/BSS platform. This platform enables self-healing, automatic scaling, zero-touch operations, and AI-driven hyper-personalized customer services, enhancing operational efficiency by 60-70% and network reliability. The collaboration accelerates Tune Talk's digital transformation, optimizing network management and customer experience while reducing costs.
• February 2025: Infovista and CSG formed a strategic partnership to deliver integrated, pre-tested OSS and BSS solutions aimed at Communication Service Providers (CSPs). Combining Infovista's Ativa automated assurance suite with CSG's Converged Mediation & Activation platform, the collaboration enables unified policy management, charging, and customer data with network operations. This integration supports real-time marketing, advanced 5G monetization, and streamlined telecom orchestration, enhancing operational efficiency, accelerating digital transformation, and improving customer experiences while ensuring compliance and scalability.
• February 2025: Constellation SaaS LLC launched an end-to-end, cloud-native BSS/OSS ecosystem for broadband providers. Powered by CSG, it automates the entire lead-to-cash process, including sales, inventory, order management, provisioning, billing, payments, and customer care. The solution integrates with top industry platforms, streamlining operations, reducing costs, and enabling providers to scale efficiently.
• February 2025: Amdocs unveiled CES25, its next-generation, cloud-native Customer Experience Suite infused with generative AI. CES25 integrates the amAIz telco intelligence suite, offering AI, ML, and GenAI platforms and agents that automate workflows, optimize operations, and enhance customer and employee experiences. It supports B2C, B2B, and B2B2X growth with modular, scalable solutions spanning marketing, sales, billing, network management, and digital service monetization. Key components include AI-driven CRM, flexible billing, intelligent networking, eSIM cloud, and a digital subscription platform, enabling service providers to innovate, reduce costs, and unlock new revenue streams.

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