India Electric Kettle Market Insights: Key Players & Forecast Analysis

The India Electric Kettle Market reached a market size of USD 62.1 Million in 2024 and is expected to grow to USD 99.7 Million by 2033. The market is projected to grow at a CAGR of 5.4% during the forecast period from 2025 to 2033. This growth is driven by rising urbanization, increasing disposable incomes, changing consumer lifestyles, demand for energy-efficient kitchen appliances, government initiatives promoting electrical efficiency, and increasing e-commerce penetration among working professionals, students, and nuclear families.

Key Highlights of the India Electric Kettle Market

• Rising urbanization and changing consumer lifestyles in India are fueling demand for electric kettles characterized by fast boiling and energy savings.

• Government programs promoting energy efficiency and sustainability have increased consumer demand for electric kettles.

• Expansion of electricity supply in rural and peri-urban areas has widened the market opportunity.

• The "Make in India" initiative supports local production, boosting availability and affordability of electric kettles.
• The urban hospitality sector contributes to demand, with electric kettles becoming common in guesthouses and hotels.

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India Electric Kettle Market Trends

Urbanization in India is occurring at a rapid pace, dramatically changing consumer lifestyles and subsequently driving the electric kettle market. In 2023, the urban population was estimated at 471 million and continues to grow, which has resulted in reduced living spaces. Consumers appreciate compact, multi-functional appliances like electric kettles for their fast boiling times and energy efficiency. These benefits cater to the busy lifestyles of city dwellers, where quick preparation of hot drinks and instant foods meets demand for convenience.

The population growth of working professionals and students in urban areas further fosters demand for convenient food and drink preparation methods. Electric kettles satisfy this need and are widely found in urban homes, driven also by nuclear family and single household trends favoring efficient and simple appliances. Additionally, the urban hospitality sector fuels market growth by equipping guesthouses and hotels with electric kettles to enhance guest convenience.

Government initiatives promoting energy-efficient appliances have positively affected the market. Programs encouraging the adoption of sustainable kitchen appliances have boosted consumer demand for electric kettles. The increased electrification of rural and peri-urban regions has further expanded opportunities, allowing more homes to access and use these electric appliances. These factors collectively foster a favorable environment for market expansion.

India Electric Kettle Market Growth Factors

The Indian government's focus on energy efficiency and sustainability is a significant growth factor. Dedicated programs encouraging the use of energy-saving appliances have elevated consumer interest in products like electric kettles. This governmental push has simultaneously increased product awareness and adoption, enabling market expansion over the forecast period.

Electrification initiatives aimed at rural and peri-urban areas have broadened the user base for electric kettles. As more homes gain stable electricity supply, the feasibility of using electric kettles increases, unlocking new customer segments and driving overall market growth in previously untapped regions.

The "Make in India" initiative supports indigenous appliance production, which has resulted in better availability and reduced pricing of electric kettles. This government-backed promotion fosters domestic manufacturing of energy-efficient kitchen products, reinforcing sustainable economic development and helping to meet consumer demand with locally produced goods.

India Electric Kettle Market Segmentation

Raw Material Insights:

• Stainless Steel: Detailed analysis included, representing a key raw material in electric kettles.

• Plastic: Covers plastic-based electric kettles, analyzing market share and trends.

• Glass: Includes glass electric kettles, identifying performance in market segments.

• Others: Encompasses other lesser-used materials in electric kettle manufacturing.

Application Insights:

• Residential: Analysis focuses on electric kettles used in personal homes.

• Commercial: Covers electric kettle use in commercial settings such as hospitality and offices.

Regional Insights

The report segments India into North India, South India, East India, and West India regions. Specific dominant region data and exact statistics such as market share or CAGR are not provided in source. However, comprehensive regional analysis is included to evaluate market trends and forecasts across these regions.

Recent Developments & News

• In February 2025, Portronics entered the kitchen appliances segment with the launch of its Anymeal Multicook Electric Kettle aimed at meeting India's growing demand for multifunctional and energy-saving kitchen devices. This introduction intensifies market competition and promotes innovation.

• In October 2023, Usha partnered with Reliance Digital to launch a portfolio of premium kitchen appliances, targeting enhanced consumer access to high-quality home solutions. This move addresses the rising demand for branded and quality-based products in India.

Key Players

• Portronics
• Usha

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