Hyperlocal delivery model- Providing businesses enough reasons to stay strong, poised and expeditious

“The hyperlocal delivery model has brought glad tidings for businesses in the hyperlocal space. While those who cannot adapt to it are kicked out of that space, others are handling hyperlocal deliveries pretty strongly and expeditiously.”

Introduction

The hyperlocal ecommerce model has been the most talked about concepts in recent times. It’s on-demand delivery model is getting across-the-board acceptance from consumers and businesses alike. As the efficacy of a hyperlocal delivery model is based on the efficiency of logistical operations and effective supply chain management, the hyperlocal businesses have been finding immense strength in it. The post pandemic circumstances have made businesses all the more capable, poised and expeditious. Businesses in the post pandemic phase have become alert to the needs of customers and are quick to team up with robust and efficient hyperlocal ecommerce delivery software partners that can provide those customers brilliant on-demand delivery solutions.

What is a hyperlocal delivery model?

A hyperlocal delivery model refers to a business model that satisfies people's demands nearby instantly. The delivery of either a product or service happens through local stores via a digital platform such as the delivery of medicines, groceries, food, beverages, household essentials, beside others. The model typically involves the use of technology platforms, may be a hyperlocal ecommerce delivery software or mobile apps and websites, to connect customers with nearby merchants and couriers for fast and efficient delivery.

Overview of a hyperlocal delivery model and its role during the pandemic

Though the word ‘hyperlocal delivery’ has been fairly new in the ecommerce space, yet it has gained its share of prevalence since the time it has come into existence. Yes! Hyperlocal delivery has been the buzzword in the hyperlocal ecommerce and logistics industry. It is an extremely in-demand logistical service that promises speedy delivery of orders within a limited geographical location. It shouldn’t come as a surprise that the sudden outbreak of the pandemic had consumers looking for feasible alternatives to get products, and businesses, through the use of a hyperlocal delivery model, came up as the most reliable and economical options available around.

The popularity of hyperlocal delivery as a logistics service grew astoundingly during the covid19 pandemic when the entire world went into a state of lockdown. Had it not been for businesses’ association with immaculate hyperlocal ecommerce delivery software companies and their instant hyperlocal delivery solutions, the world would not have experienced lightning fast, economical, convenient and contactless deliveries at all.

The hyperlocal delivery services helped businesses reach out to the customers they never fathomed serving, and customers too availed the hyperlocal delivery services as if they wouldn’t last any long. But here they are today! Existing as strong and expeditious as ever. The hyperlocal delivery model has become a big hit among businesses and consumers and its delivery services are seen by them as nothing less than a blessing in today’s times.

Though hyperlocal delivery services have been existing in different forms and industries from a few years, it has been further popularized in recent years by many more food, pharmaceutical, and grocery delivery apps like Grofers, Big Basket, Swiggy, Dunzo and Gopuff.

The ecommerce ecosystem has only recently started adopting hyperlocal delivery methods to its universe. Hyperlocal delivery helps ecommerce companies reach their customers within a very short time. Since what customers want most out of their delivery experience is swift and hassle-free delivery, hyperlocal delivery is fast becoming a popular choice for many ecommerce companies. The scope of hyperlocal delivery is immense but its execution requires technical expertise, automated shipping processes, and assistance of ecommerce logistics software.

It shouldn’t be forgotten that hyperlocal delivery is also emerging as a growing trend in US’s retail market, as more and more storekeepers are now adopting multichannel strategies to cater to customer demands. While big-scale ecommerce companies initially struggled to fulfill demands, local retailers stepped up to deliver groceries, fresh fruits, veg and meat, and other household items to people’s doorsteps during the lockdown. In unusual circumstances, local supermarkets and grocery stores were the most dependable source of essentials. Does not this signal a warm welcome the hyperlocal delivery is getting from people worldwide? Yes! It certainly does.

How are hyperlocal deliveries faring in the United States market?

Hyperlocal delivery apps are reportedly making huge profits since the stay-at-home orders started in the United States. If statistics are to be believed, San Francisco-based Instacart, for instance, sold $700 million worth of groceries per week in the first two weeks of April, an increase of 450 percent from December 2019.

A number of factors are responsible for the speedy growth of the hyperlocal delivery business in the United States. It ticks all the boxes – speed, safety, convenience, and real-time visibility. It also allows retailers to step up to meet the growing demands of the public, by integrating bricks and clicks into a profitable venture. All in all, it is a win-win for both retailers and consumers.

Also, the United States’ strong transportation infrastructure, well laid out roads, and clearly marked addresses make it easy for retailers to carry out hyperlocal deliveries smoothly in times of feeling the need of making lightning quick deliveries to the customers’ doorsteps.

The quick success of the hyperlocal business model in the United States is symbolic of the fact that it could be a huge success in other developing countries as well. Perhaps, this is why, many companies across the globe are catching up to the trend and entering the hyperlocal delivery business; such as Zomato and netmeds in India, and Gojek in Southeast Asia, etc.

How are the hyperlocal businesses getting strong, poised and expeditious?

Given the inherent nature of the hyperlocal delivery model, it has leveraged immense power in the hands of hyperlocal businesses. Futuristic hyperlocal businesses have found a great refuge in hyperlocal ecommerce delivery software and apps and thus have gained a strong foothold in the industry.

Owing to hyperlocal businesses’ association with state-of-the-art tech firms, they have been steadily building their customer base and target market. The hyperlocal ecommerce delivery software provides immense capabilities and power to businesses which is why they have become so strong, poised and expeditious.

Speedy delivery feature- This feature enables businesses to make lightning-fast deliveries a possibility. This level of speed and efficiency distinguishes businesses from others and makes them stay strong and competitive. It makes them expeditious as well.

Contactless deliveries- At a time when the pandemic acted devilish, consumers had to trust hyperlocal businesses for making deliveries that are contactless. This feature has enabled businesses of today to flaunt it as a feather in their cap thereby making them getting liked by a majority of consumers.

Better inventory quality- As a hyperlocal market is based on the shopping needs of local customers around, the inventory is always stocked with their preferred products. Customers do not have to go beyond these markets to buy the desired goods. This makes storage and management of inventory easy for businesses.

Customizable delivery timings- Unlike big ecommerce platforms, hyperlocal markets allow consumers to select their preferred time slot for delivery. This is one convenient module for people to plan their purchase and delivery. These features are widely liked by customers and thus they give immense power to businesses.

Real time notifications- The hyperlocal ecommerce delivery software enables businesses to get alerts and notifications of orders in real time. This feature puts businesses in a commanding position as they are able to figure out if there are any bottlenecks in the process. Also, such notifications keep businesses on their toes to take any action, as and when they deem fit.

Wrapping up

Feature packed hyperlocal businesses are on the rise. With technology becoming central to their functioning and automation becoming widespread, they are bound to become even more feature packed and mightier in the times to arrive.

The customers’ response to the hyperlocal delivery model has also been worth mentioning. With their needs evolving at quick pace, it is the hyperlocal ecommerce model that can meet and satiate their needs. Need for instant delivery of food meals, a ten minute grocery delivery, or getting medicines at an unbelievable pace, all are characteristic of the on-demand delivery model that just gets better with time.

Owing to their features, agility and lightning quick ecommerce delivery model, businesses, in association with some immaculate and robust hyperlocal ecommerce delivery software have become pretty much strong, poised and expeditious in this ravenous world that just cannot look beyond hyperlocal deliveries.