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How to Properly Utilize Your Websites Assets and Increase Traffic in the Process

Search engines are an integral part of the web, but they're not your only audience. If you want people to visit your site and read what you have to say, then writing for search engines is very different from writing for humans. You need to focus on providing value and engaging with users so that they will return again and again.

By Courtanae HeslopPublished 3 years ago 7 min read
How to Properly Utilize Your Websites Assets and Increase Traffic in the Process
Photo by Luke Chesser on Unsplash

Your website is a valuable asset that you should use to increase traffic and reach new audiences. However, if you don't know how to properly utilize your website's assets, then you might be missing out on a lot of potential leads. In this post I will go over some tips and strategies for increasing the visibility of your content, which could lead to increased visitors and sales.

Know your audience.

If you understand your audience, you can use their needs and wants to your benefit. If they're a group of people in need of green products, you could use that information to sell them the newest model on your website. And if they like buying things online, then you can make sure that the checkout process is smooth and easy. The more information about your audience that you have, the better able you'll be to engage them with content tailored specifically for them.

The same goes for any other assets that are available on your site - you should always keep an eye out for ways in which these assets can be used as part of your marketing strategy/theme/tone

Know what your visitors are doing on your site.

It is important to know what your visitors are doing on your site. You should be able to see what pages they visit, how long they stay there, where they come from and what they do when they leave. It's also helpful to know their age and gender so that you can create a more targeted audience for future marketing campaigns.

  • Use analytics software like Google Analytics or Clicky to track visitor behavior on your website(s).

Get organized, but not rigid.

It is important to get organized in a way that makes sense for your website and its readers. You have the freedom to organize your content however you want, but it's important to remember that not every strategy will be right for every site.

You may find yourself reorganizing your site at some point, especially if the content becomes outdated or irrelevant. Don't be afraid to change things around! If you think something would be better placed elsewhere on the page, go ahead and move it; if something is no longer relevant, delete it. Make sure each piece of content has a clear link with another piece of content so there aren't any gaps in visitor experience when they click through different pages on your website (that's called "link juice").

Link to related content and link often.

You should also link to related content on your site and on other sites. This is a great way to get more traffic, as well as build your brand and reputation in the process.

Links can be placed in any format, including text links and image links. Links are often used for navigation purposes or as call-to-action buttons (e.g., "Get Your Free Guide"). They are also used to provide additional information about a topic which may not be covered on that page but still relates to it in some way (e.g., "Read More About How Our Products Work Here").

Make sure content is easy to find.

As you create content, it is important to make sure that your keywords are used appropriately. This will help search engines index your page, which in turn will increase traffic.

When writing content, there are many ways to use internal links that link to related content on the same page or even on other pages within your site. This is a great way to keep readers engaged and moving through your site smoothly.

You can also break up text with heading tags and images. Lists and tables are common ways to do this effectively without making it difficult for the reader who may not be interested in every aspect of what you have written about or need more than just an overview of what you're discussing at any given point within the article/post/page

Go back and clean up the old content that may be outdated or poorly written.

One of the best ways to get more traffic is by updating old content. Many people don't realize this and are afraid of removing old posts from their sites because they may have received a lot of traffic from them in the past. The truth is that if your website has been around for a while and you don't update any old content, you could be missing out on thousands of potential visitors each month.

You should also be sure that all broken links are fixed so that visitors can easily navigate through your site and find everything they need quickly. If there are broken links in an article, it will show up as red text on top of each link indicating something went wrong when trying to load that page or file. You can use software such as Screaming Frog SEO Spider (free) or Xenu Link Sleuth (paid) to help find these types of issues so you can fix them as soon as possible!

Use categories and tags wisely.

Categories and tags are used by search engines to index your content. They also help visitors find what they are looking for, as well as allowing you to easily find your own content.

For example, if you have a website about teaching kids how to play the guitar, it might be helpful for people searching on Google or Bing (the two most popular search engines) if you categorize your content according to which age group would benefit most from learning how to play an instrument.

If someone searches for "children" or "teens" under the category of "geography" or within the tags section of their browser window (if browsing in Google Chrome), then any websites that fall under those categories will appear first in the results list when someone searches using those terms.

Write for people first, search engines second.

Search engines are an integral part of the web, but they're not your only audience. If you want people to visit your site and read what you have to say, then writing for search engines is very different from writing for humans. You need to focus on providing value and engaging with users so that they will return again and again.

Here's what you can do:

  • Write for people first, search engines second. As we mentioned above, search engine optimization (SEO) shouldn't be the only thing on your mind when writing a blog post or article; it should be one of many factors. If all goes well, Google will reward this type of content by pushing it higher up in its SERPs (search engine results pages). However, if all goes poorly and people don't find any value in what you've written about (and therefore don't click through), then no amount of SEO will help - the page just won't rank well at all!

Use Google's guidelines to increase traffic in the process.

In order to properly utilize the assets you have, you'll need to follow Google's guidelines. This includes:

  • Using keywords in the title, URL and body of content
  • Using keywords in image alt text
  • Using keywords in image filenames (if applicable)
  • Making sure that your content is readable by humans (duh)

But knowing these things isn't enough to ensure that your website will do well with search engines. That's where tools come in! There are plenty of tools out there that can help you find out what words people are searching for when they come across your site by analyzing search volume data from millions of queries per month across multiple countries and industries. You can also use these metrics to monitor how well different pages perform as well as track changes over time so that you know which ones need improvement based on increased traffic or decreased rankings."

Use different types of content to bring in new visitors and re-engage existing ones.

Creating a variety of content is important because it helps you engage more people and navigate them to your site. The best way to do this is by using different formats such as images, videos and podcasts. Mixing text with visuals can help your audience better understand the message you're trying to convey and may even become more interested in reading through all of the information provided if they can see some visual examples of what they are learning about.

It's also important that each piece of content has a call-to-action (CTA). This allows you to direct visitors towards other pages on your website where they can find more information related specifically towards their needs while also increasing search engine rankings since Google sees these links as being useful for its users; therefore ranking higher than other websites without CTAs!

If possible try adding hashtags so others can easily find those posts too!"

Your website is an asset and you can use it to reach new audiences and get more visitors

Your website is an asset that can be used to reach new audiences and get more visitors.

Using your website to generate new content for your blog posts, you can increase traffic in the process. This article will discuss how you can use Google's guidelines to increase traffic on your site, so it's worth taking note of these tips if you're looking to increase traffic in the future.

The most important part of this process is writing for people first, search engines second. If there are no people reading what you write, then they won't care about what they find when they type certain words into Google - and neither will anyone else reading their results either!

Conclusion

These are just a few tips for improving your website and increasing traffic in the process. If you're looking to get more people on your site or increase engagement with current visitors, then these ideas may be helpful. But as always, keep in mind that it takes time and patience before you see results from any of these strategies.

PS: Hi! I am a freelance writer with a passion for writing. I am open to most genres, but my primary expertise is in content and blog writing. If you would like to discuss any upcoming projects please feel free to contact me by email at [email protected]

tech

About the Creator

Courtanae Heslop

Courtanae Heslop is a multi-genre writer and business owner.

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