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How eCommerce automation Improves the sales process?

The Present & Future Of Retail

By Mohd Mohsin AnsariPublished 3 years ago 3 min read

Success in eCommerce usually comes to those who stick with the latest trends. Whether it be selling the most trending products or using trending ways and technologies to sell, success follows the trend. And today, the trend we are talking about is ‘selling automation’ or ‘eCommerce Automation’ and how it enhances the sales process.

For the past couple of years, online selling has evolved drastically. Product Demands have risen to an all-time high with much broader product categories, thus making it tough for sellers to manage things manually. Plus, multichannel selling is a big thing now since customers adopted a trend of looking out for at least 2 or 3 platforms before making a purchase. So, it becomes a challenge and a necessity for sellers to list products on multiple platforms.

Such regular challenges have given the inception to eCommerce Automation.

How is eCommerce Automation Beneficial for everyone?

Based on the needs of every retailer - big, medium, or small, they have to perform a bulk of the repeated task. Compiling the time frame of all the tasks adds up to a considerable sum of wasted time and effort. eCommerce Automation is an easy way to set up hundreds if not thousands of small tasks that take retailers’ time and execute them at once without any additional effort.

Amazing, Isn’t it?

In other words, eCommerce Automation is a way of trimming down minor selling-based activities that devour productivity and stunt growth, allowing retailers to focus on what matters.

Let me take an example that will make it more simple.

Assume there is a retailer in the US with a Magento-based Shop tht has listed products on the website and 3 marketplaces, say - Amazon, Walmart, and Etsy. So, in this case, there are 4 different platforms, and the inventory is connected to all these four platforms. Now to manage sales, this retailer has to access the 4 platforms’ seller panel simultaneously and also keep an eye on the inventory figures. Other than this, there are pricing variations, product upload, payment, order fulfillment, refunds, returns, etc. and the list goes on and on and on.

But with the help of an eCommerce Automation product like Multichannel Integration, the same selling campaign can be managed using a single platform. Not to forget, the bulky time-taking processes such as product upload, order synchronisation, etc, can be done in minutes with the least involvement of the retailer. Using one centralised automated platform, the retailer can manage everything, including:

  • The inventory,
  • The master website,
  • The 3rd party platforms
  • The product details
  • Pricing Regulations
  • The orders details
  • Order Fulfilment
  • Payment Gateways
  • Shipment Methods
  • Refunds and Returns
  • Record and Data Maintenance

With the above example, I am sure you must now get an idea of how eCommerce Automation can start streamlining costs and getting value for your platform investment.

A big question that often swirms to the mind of retailers is the financial investment and time frame involved in including these automated extensions in the selling campaign. There is also a sense of doubt whether the implementation process will affect the current live platforms as well. Some also ask whether we have to perform the setup process all over again.

Well the answer is NO.

As the name suggest, eCommerce automation is to eradicate extra effort not in any way increase it. So the answer to the question is simply no. You do not have to perform any tedious setup process and give in a lot of time while implementating. These extensions are tailor made and ready to use, meaning while filling in just a few necessary details and with in a few clicks, your whole automated solution is ready to perform. You can Do the set up by yourself or can ask for an installation service that is available at a nominal cost, hence getting rid of any effort involved. You will get a fully functional panel with things running smoothly as ever.

Next comes the cost. Yes, the cost is there. It would be wrong to say that eCommerce Automation is very cheap, but instead, it will cost you some real bucks. But that’s only and only in the initial days. Compared to the benefits that eCommerce Automation provides, the initial investment is just a positive leap of faith that can prove useful for an entire lifetime.

Enough said, now, let's head to the final words.

Final Words:

In the long run as well this eCommerce automation paves a smooth path for business expansion as, with time, it eliminates all the repeated actions allowing you time to focus on issues that actually matter.

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