Home Shopping Market: Convenience-Led Retail & Growth Outlook

According to IMARC Group's latest research publication, The global home shopping market size was valued at USD 4,598.70 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12,791.25 Billion by 2033, exhibiting a CAGR of 11.44% during 2025-2033.

How AI is Reshaping the Future of Home Shopping Market

• AI-Powered Personalized Recommendations and Product Discovery: Retailers can use machine learning algorithms to analyze a customer's browsing history and previous purchases, and make recommendations tailored to their needs.
• AI chatbots and conversational agents aid consumers as they find and purchase items in many places due to Conversational Commerce and Clever Shopping Assistants.
• Visual/Voice Commerce: Computer vision enables image-based product search, while natural language processing allows shopping via devices' virtual assistants like Alexa or Siri.
• AI-powered pricing software constantly watches market activity, prices from other businesses, and consumer purchase behaviors to determine the best prices for Dynamic Pricing and Demand forecasting.
• Artificial intelligence detects fraud and processes secure transactions for monitoring transaction patterns to determine whether fraud exists and to identify suspicious transactions. Retailers report a 40-50% reduction in losses attributed to fraud and a higher approval rate for valid transactions.

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Home Shopping Industry Overview:

The home shopping sector experienced transformative growth driven by rapid digitalization and mobile commerce expansion. Smartphone penetration enabled 78% of retail site traffic globally, with mobile devices accounting for 44.2% of all e-commerce sales and projected to exceed $1.3 Trillion. Government initiatives like India's Digital India program and ONDC (Open Network for Digital Commerce) accelerated market development by improving digital payment infrastructure and expanding internet access to rural areas. Major retailers invested heavily in logistics infrastructure, with two-thirds of deliveries expected to be same-day or next-day by 2029. Asia-Pacific commanded over 40% market share, led by China's sophisticated ecosystem and India's 450 Million online shoppers by 2025, while North America maintained strong growth through advanced fulfillment networks and subscription models gaining traction across all demographics.

Home Shopping Market Trends & Drivers:

• AI adoption and generative technology are revolutionizing customer experiences across the entire shopping journey. Currently, 78% of organizations use AI in at least one business function, up from 55% the previous year, with 97% of retailers planning to increase AI spending. Traffic from generative AI sources to retail sites surged 4,700% year-over-year in recent months, while 38% of consumers report using generative AI for online shopping. Retailers leveraging AI experience 87% positive revenue impact and 94% reduction in operating costs. Major platforms like Amazon Rufus, Walmart's Sparky, and Google AI Mode provide conversational interfaces that monitor prices, track product variants, and initiate transactions autonomously. Target launched AI-powered gift finders, Wayfair introduced Muse for visual home shopping inspiration, and Etsy debuted instant checkout through ChatGPT, demonstrating how leading brands integrate intelligent assistants to deliver personalized, frictionless shopping experiences that increase engagement and drive conversion rates.
• Social commerce and mobile-first strategies dominate consumer purchasing behavior as shopping increasingly shifts to integrated digital platforms. TikTok Shop, Instagram Shopping, and Facebook Marketplace drive direct brand-consumer interactions, with social platforms generating billions in live commerce revenue annually. Mobile wallets usage reached 64.9% among smartphone users, facilitating seamless checkout experiences across devices. Livestream shopping fosters real-time engagement through product demonstrations and exclusive offers, with beauty, electronics, fashion, and food categories generating over $340 Billion in live commerce revenue, projected to exceed $580 Billion. Brands implement composable commerce architectures to rapidly integrate features like shopping carts and payment gateways without platform redesigns.
• Sustainability considerations and faster delivery expectations reshape operational strategies as consumers demand eco-friendly practices alongside convenience. According to industry research, 46% of consumers consider a retailer's sustainability record an important deciding factor when choosing where to shop, prompting businesses to implement biodegradable packaging, carbon-neutral shipping programs, and circular services like resale and recycling. Marketplaces now allow filtering by sustainability attributes, reflecting growing importance of recommerce in modern retail operations. Simultaneously, consumer expectations for rapid fulfillment intensify, with retailers investing in distributed warehouse networks and last-mile delivery innovations including electric delivery fleets and autonomous vehicle trials. Amazon experiments with drone delivery while offering many products delivered by 8 am next day. Same-day delivery options expand in urban zones through partnerships with local fulfillment centers.

Leading Companies Operating in the Global Home Shopping Industry:

• Alibaba Group
• Amazon.com Inc.
• Best Buy
• Ebay Inc.
• Flipkart Internet Private Limited
• Naaptol Company
• The Home Depot Inc
• VGL Group
• Walmart Inc.

Home Shopping Market Report Segmentation:

By Product Type:

• Groceries
• Apparels and Accessories
• Footwear
• Personal and Beauty Care
• Furniture and Home Decor
• Electronic Goods
• Others

Groceries represent the largest segment owing to rising demand for convenience, rapid delivery options, subscription-based grocery services, and the expansion of platforms like Instacart, Amazon Fresh, and Walmart+.

By Market Type:

• Teleshopping
• E-Commerce and Mobile Shopping
• Others

E-commerce and mobile shopping leads the market with around 39.6% of market share in 2024, driven by widespread internet access, quick commerce platforms, easy return policies, and doorstep delivery facilities.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia-Pacific exhibits a clear dominance in the home shopping market with over 40.0% market share due to massive internet user base, smartphone adoption, and government digital initiatives.

Recent News and Developments in Home Shopping Market:

• February 2025: Wayfair made a launch of Muse, a visual shopping assistant matching inspiration to items available through Wayfair. Muse uses AI to combine visual search and AI-generated images.
• TheTake works with LG and Samsung at CES 2025 in January 2025. The purpose is to grow AI-enabled shoppable TV capabilities. LG improves Click to Search by showing viewers the option to learn more about products while viewing shows.
• In April 2024, Kizik launched its brand platform Motion Is Magic, also five new shoe silhouettes, together with a pop-up shop in NYC. By 2025, Kizik seeks from here to considerably grow its retail, wholesale, and international footprint with 15 new stores.
• October 2024: 1WorldSync's 2024 Consumer Product Content Benchmark Report uses a 2024 survey. The survey questioned 1750 shoppers in the US and Canada. 41% of shoppers said they engaged with retail e-commerce sites more this year in comparison to the previous year.
• November 2023: Pottery Barn, a brand under Williams-Sonoma, announced that they will release a new mobile iOS shopping and design app for improved experiences and allow customers to conveniently shop the entire assortment from mobile devices, create registries, and utilize design tools while on the go.

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