Egypt E-Commerce Market Analysis: Industry Overview, Key Players & Future Outlook

According to IMARC Group's latest research publication, Egypt e-commerce market size reached USD 101.6 Million in 2025. The market is projected to reach USD 202.1 Million by 2034, exhibiting a growth rate of 7.70% during 2026-2034.

How AI is Reshaping the Future of Egypt E-Commerce Market

• AI-Powered Visual Search and Product Discovery: Over 53% of MENA shoppers, including Egyptians, use AI visual search tools, allowing customers to find products by uploading images, transforming traditional keyword-based shopping experiences.
• Personalized Recommendations and Dynamic Pricing: Machine learning algorithms analyze browsing patterns and purchase history to deliver tailored product suggestions, while AI pricing models adjust in real-time to maintain competitiveness and optimize margins during inflation.
• Chatbots and Virtual Customer Support: AI-driven chatbots provide 24/7 customer assistance, handling inquiries, processing orders, and resolving issues instantly, reducing response times by up to 70% while lowering operational costs significantly.
• Inventory Management and Demand Forecasting: Predictive analytics eliminate stockouts and waste by forecasting demand patterns accurately, helping Egyptian retailers manage inventory efficiently during supply chain volatility and seasonal fluctuations.
• Fraud Detection and Security: With 28% of Egyptian consumers identifying AI-generated scams as threats, advanced AI systems monitor transactions in real-time, detecting fraudulent activities and deepfake schemes to protect digital payments.

Explore Market Trends with a Free Sample Report

How Vision 2030 is Revolutionizing Egypt E-Commerce Industry

Egypt Vision 2030's Digital Egypt Strategy is fundamentally transforming e-commerce through comprehensive infrastructure and digital transformation initiatives. Internet penetration has surged to 81.9% with 96.3 million users online, up from 72.2% previously, while nationwide 5G services launched creating robust connectivity. The government's Digital Egypt Builders Initiative trains 1,000 graduates annually in data science, AI, cybersecurity, and robotics, building essential technical capacity. Over 5,000 individuals have completed AI-focused training programs, supporting technology adoption across retail sectors. The National Instant Payment Network processed 1.5 billion transactions worth EGP 3 trillion (USD 59 billion), reflecting rapid digital payment adoption. Mobile internet consumption has risen 42% year-on-year, with mobile transactions accounting for 72% of e-commerce sales, while the government's e-services portal enables digital access to 155 services, accelerating Egypt's positioning as a regional digital commerce hub.

Egypt E-Commerce Market Trends & Drivers:

The Egyptian e-commerce market is experiencing remarkable growth driven by widespread digital connectivity and smartphone adoption. Internet users reached 82.01 million, representing 72.2% population penetration with continuous year-over-year increases. The young, tech-literate demographic—with nearly 25% of the population aged 20-34—drives digital adoption, while over 50 million Egyptians actively engage on social media platforms. Facebook dominates with 71.39% usage, followed by Instagram at 12.99%, YouTube at 8.35%, and Twitter at 4.44%, creating powerful social commerce channels. Average internet speeds have jumped from 6.5 Mbps to 75.3 Mbps, while affordable smartphones and data plans have democratized online shopping access. Mobile transactions account for over 72% of e-commerce sales, with peak internet usage averaging 14-16 hours daily, demonstrating sustained consumer engagement across digital platforms throughout the day.

Social commerce and integrated digital platforms are transforming how Egyptians shop and interact with brands online. Social media platforms have evolved into essential sales channels, with businesses leveraging integrated shopping features, influencer marketing, and user-generated content to drive conversions. Platforms like Rabbit, Jumia Egypt, and Carrefour Egypt lead in delivering full-service lifestyle solutions beyond traditional transactions, combining groceries, food delivery, and household essentials. Over 75% of regional retailers now employ AI technologies, with more than half planning increased investments. Egyptian startups are expanding regionally, with platforms like Rabbit launching in Riyadh and planning further Saudi expansion, demonstrating scalability. The Technology Innovation and Entrepreneurship Center provides funding, mentorship, and facilities to AI-focused startups, fostering innovation. TijaraHub showcases products from over 300 Egyptian factories across B2B e-commerce, with plans to reach 1,000 factories, creating comprehensive digital marketplaces.

Digital payment infrastructure expansion and government support are accelerating e-commerce adoption across Egypt. The shift from cash-on-delivery toward digital payments represents a fundamental transformation, with mobile wallets gaining popularity for their convenience, security, and speed. The National Instant Payment Network processed 1.5 billion transactions worth nearly EGP 3 trillion (USD 59 billion), reflecting massive transaction volume growth. AiBANK partnered with Visa to introduce advanced e-payment solutions offering diverse digital payment options aligned with modern preferences. Government financial inclusion initiatives and digitization programs have created a conducive environment for online transactions, with regulations easing company formation and investment processes. The government launched an integrated digital platform for company formation, reducing processing time and costs while aligning with international best practices. Consumers spend most on food delivery (47%), followed by clothing and electronics, demonstrating e-commerce integration into daily life across diverse product categories.

Egypt E-Commerce Market Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others

Transaction Insights:

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others

Regional Insights:

• Greater Cairo
• Alexandria
• Suez Canal
• Delta
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Recent News and Developments in Egypt E-Commerce Market

• January 2024: TijaraHub launched a state-of-the-art B2B e-commerce platform showcasing products from over 300 Egyptian factories across various sectors, including food & beverage (F&B), fashion & textile, home appliances, furniture, and handicrafts. The platform aims to expand its offerings to encompass products from 1,000 factories by the year's end, providing businesses with a comprehensive marketplace for sourcing diverse goods.
• August 2023: AiBANK, a leading banking solutions provider in Egypt, partnered with Visa to introduce advanced e-payment solutions. This collaboration seeks to offer customers a diverse range of innovative digital payment options that align with modern preferences.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.