Augmented Analytics Market: AI-Driven Insights, Automated Data Discovery & Industry Growth Outlook
AI-powered dashboards and data visualization shape augmented analytics trends.

According to IMARC Group's latest research publication, the global augmented analytics market size reached USD 15.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 80.4 Billion by 2033, exhibiting a growth rate (CAGR) of 19.87% during 2025-2033.
How AI is Reshaping the Future of Augmented Analytics Market
- Automated Insight Generation and Smarter Decision-Making: AI automates data preparation and analysis, cutting manual effort significantly. Organizations report up to 40% faster insight delivery, empowering non-technical users to act on data independently without relying on dedicated data teams.
- Natural Language Processing for Conversational Analytics: NLP integration lets business users query complex datasets using plain language. This dramatically shortens the gap between raw data and actionable answers, enabling faster decisions across departments without technical expertise.
- Predictive and Prescriptive Analytics at Scale: ML-powered models now go beyond reporting past trends they forecast outcomes and recommend actions. Financial institutions using these capabilities have seen commercial revenues rise by over 20% within three years of adoption.

Augmented Analytics Industry Overview:
North America dominates the augmented analytics market with over 42% share, led by major players like Microsoft, IBM, and Google driving rapid AI adoption. The U.S. accounts for 82.9% of the regional market, where 98% of organizations already leverage cloud technology. BFSI leads all industry verticals, growing from USD 2.06 Billion to USD 2.61 Billion within a single year, reflecting the sector's aggressive push toward data-driven operations.
Augmented Analytics Market Trends & Drivers
The explosive uptake of AI and machine learning across global enterprises is a primary force pushing augmented analytics into mainstream business operations. A survey found that 35% of companies are already deploying AI across multiple departments, while 80% of executives believe automation can support virtually any business decision. In 2024, Amazon and Databricks struck a five-year deal using Trainium AI chips to lower development costs—a signal that cost barriers are falling.
Cloud adoption is turbocharging demand for scalable, accessible augmented analytics solutions across every industry vertical. Global public cloud spending has surged past USD 494.7 Billion, with businesses increasingly preferring cloud-based analytics for its flexibility and lower upfront costs. In June 2024, Qlik launched its Talend Cloud platform with an integrated generative AI assistant, enabling organizations to manage unstructured data at scale.
The BFSI sector is setting the pace for augmented analytics adoption, with financial institutions investing heavily in fraud detection, credit scoring, and personalized customer engagement tools. McKinsey reports that banks deploying advanced analytics workbenches saw corporate revenues rise more than 20% over three years. In October 2024, Zingly.ai launched AI-powered BFSI solutions built on generative AI and augmented analytics, designed to handle complex customer queries at scale.
Leading Companies Operating in the Global Augmented Analytics Industry:
- Domo, Inc.
- Microsoft Corporation
- Orbit Analytics
- QlikTech International AB
- Salesforce, Inc.
- SAP SE
- ThoughtSpot Inc.
- Zoho Corporation Pvt. Ltd.
Augmented Analytics Market Report Segmentation:
By Component:
- Software
- Services
Software stands as the largest component, holding around 80% of the market, driven by growing demand for AI-powered data visualization and automated insight platforms.
By Deployment Mode:
- On-premises
- Cloud-based
Cloud-based leads the market with around 56.7% share, favored for its scalability, cost-effectiveness, and ability to support distributed teams.
By Organization Size:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Large enterprises lead with around 76.8% share, driven by their need to manage sophisticated operations and large-scale datasets using advanced analytics tools.
By Industry Vertical:
- BFSI
- Retail
- Healthcare and Life Sciences
- Telecom and IT
- Manufacturing
- Government
- Transportation and Logistics
- Others
BFSI holds the leading position across all industry verticals, reflecting the sector's strong investment in fraud detection, risk management, and personalized financial services.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America exhibits a clear dominance in the augmented analytics market with over 42% share, driven by advanced AI adoption, strong digital infrastructure, and major industry players accelerating innovation in analytics solutions.
Recent News and Developments in Augmented Analytics Market
- October 2024: Zingly.ai unveiled advanced AI solutions built on generative AI and augmented analytics, specifically designed for BFSI sectors. The tools help manage complex customer queries, deliver scalable personalized experiences, and drive revenue growth in regulated industries—underscoring the sector's growing reliance on intelligent analytics platforms.
- September 2024: Zoho Corporation introduced an enhanced version of its self-service BI and analytics platform, Zoho Analytics, incorporating advanced ML and AI features, automated report creation, predictive analytics, and tailored ML model development to meet the growing needs of businesses of all sizes.
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About the Creator
sujeet. imarcgroup
With 2 years of hands-on experience at IMARC Group, I have conducted in-depth market research and analysis across diverse industries including technology, healthcare, agriculture, and consumer goods.




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