Although TikTok has not commented on how creators should get ready for a potential ban, talent agencies are preparing their strategies.

The anticipated TikTok ban may anger casual users who are seeking ways to view hilarious animal videos or read the newest book series. However, content creators and their agencies are striving to widen their reach beyond the platform by investing in newsletters and podcasts and developing authority in their sector.

ADWEEK sought out five talent agencies that represent TikTok creators. Many users complained that their TikTok reps had gone quiet on what the ban meant for artists, only delivering current public-facing statements. These corporations expressly requested information about the TikTok Creator Program and brand agreements that featured TikTok videos.

Because of the radio silence, agencies suggested that it is advisable to make plans for migrating content and organizations elsewhere in the event that the platform ceases functioning.

"There is always the possibility that a platform will be banned, disappear, or shut down, and you will lose your account," said Kahlea Wade, CEO and creator of influencer agency Alora Society.

The Supreme Court is hearing arguments regarding the TikTok ban today. Here's What To Expect

Move the information someplace.

According to Christian Brown, CMO and co-founder of the influencer marketing management platform Glewee, Instagram and YouTube are likely to profit the most from a TikTok ban.

"If something were to happen, make sure your link in bio and all your links are the same," Brown instructed me.

YouTube, for example, enables both short-form and long-form content, allowing creators to experiment with varied genres.

"I think no matter what, everybody is going to go to YouTube Shorts because YouTube Shorts is a fantastic way to grow a YouTube channel," Brown told me.

Snapchat is another location where artists may see development and financial potential. "A lot of people are using it, and I didn't realize how much money people were making on it," according to her.

Lylybell Zapata, director of creative operations and project management at Society18, claimed that when a creator reaches a set number of followers, advertisements are included in their Snap Stories, earning money from views. "And then you'll see an ad, and they'll receive points from it. "And then, when they get enough points, they can pay out for money," she continued.

Additionally, posting on Instagram, Snapchat, and YouTube helps creators to better identify their audience.

"If you're going to spend your time elsewhere, and there's another platform that you want to take on, double down on what's already working for you on the other platforms," Wade, of the Alora Society, said.

Create your own brand.

A personal brand is the way a creator wants others to regard them. For example, a TikTok creator who constantly posts videos analyzing garments can attempt to establish oneself as a fashion trendsetter. Establishing this reputation in a specialized industry outside of TikTok is crucial if the ban is implemented. According to Wade, this enables creators to be acknowledged as thought leaders rather than merely TikTokers.

"I'm constantly drilling into their minds [to] focus on your personal brand, not just growing a social media account online," Wade told me. "How are you creating a career out of your name, image, and likeness that goes beyond a certain platform?"

Own your audience.

Many folks incorrectly feel that TikTok musicians own their following. That is not true. Platforms could disappear or be forbidden at any moment. Creators must establish tools and strategies to own their audiences, assuring that no matter what happens to a social media platform, they may continue to engage with their followers.

Pamela Zapata, founder and CEO of influencer management and marketing agency Society18, advised repurposing social media for a website or newsletter.

"Having a mailing list on a newsletter is money because you own all of that—you own the eyeballs," Zapata told reporters. "If you can find a way to repurpose your content onto your website, I feel like that is key."

Moreover, creators are urged to diversify their income streams by exploring partnerships, launching merchandise, or offering exclusive content through subscription services like Patreon. This approach not only safeguards their earnings but also strengthens their connection with dedicated fans. By building a robust, multifaceted presence, influencers can thrive regardless of the fate of TikTok or any single platform.