Who’s Trending on xHamster? A Look at the Platform’s Top Creators

In the creator economy, few areas have grown as quickly — and as quietly — as adult content. While popular sites like YouTube and TikTok are often the main focus when it comes to influencer marketing, adult creator platforms are also very influential. They often have more loyal audiences and better ways of making money from fans.

xHamster, a veteran platform in adult video sharing, has been developing its creator ecosystem under the radar but consistently over the years. It is accessed by millions every day and has grown to become more than a streaming website—it is also a springboard for creators seeking visibility, reach, and earnings.

And at the top of this thriving ecosystem are creators who've turned their channels into full-fledged brands. Whether they're producing solo or in tandem with studios, these creators know how to cultivate audiences, build loyalty, and stand out in an increasingly crowded field.

2024's Top xHamster Creators: Who's Leading the Pack?

xHamster gives its Creator Awards annually, recognizing top performers in the categories of views, fan votes, and contribution to the community. Let's have a look at some of the top creators who were awarded in 2024:

What's interesting is the diversity—not just in genre and content, but also in style, identity, and brand voice. From solo amateurs to quite sleek studios, xHamster honors a wide range of creative styles.

Case Study: Serenity Cox's Rapid Rise

Among all the creators, Serenity Cox has risen to be among the platform's most recognizable names in a relatively short period. Hailing from Canada and having a background in healthcare, she made the leap to full-time content creation and hasn't looked back.

Her content combines high production values with an intimate, authentic style—something that fans seem to love. She took home both Female Creator of the Year (2024) and Lesbian Creator of the Year (2023), signaling both fan popularity and continued creative relevance.

Beyond xHamster, Serenity has built relationships with major adult brands and become a leader in a space that's often governed by chaos. Her story is an example of how adult content creators can become mainstream business leaders in their own right.

What Makes a Creator Stand Out on xHamster?

Success on xHamster doesn't happen by accident. Leading creators consistently have several winning habits:

Consistency – Posting on a regular basis keeps the audience interested and enables creators to stay up-to-date.

Audience engagement – The most successful channels garner thousands of comments, and creators who engage with them tend to build loyal fan bases.

Individual branding – Whether through a specific aesthetic, storytelling method, or intense niche specialization (BBW, lesbian, or amateur, for instance), possessing a recognizable brand enables creators to differentiate themselves.

Multi-platform strategy – Many creators use xHamster as a traffic funnel to subscription websites or premium services, i.e., OnlyFans or ManyVids.

One Reddit user who claimed to be a top-3 creator in Mexico said that they receive around 150 daily clicks to their OF page just from their xHamster videos. This is representative of the platform's potential not only for visibility but also for converting viewers into paying fans.

Beyond the Screen: Turning Visibility into Revenue

One key reason creators love xHamster is that it balances reach and freedom. Unlike more restrictive platforms, xHamster allows creators to showcase their work without heavy censorship or algorithm changes disrupting their visibility.

The majority of creators market free teaser content on xHamster, then send fans to premium channels for more niche or exclusive content. Others put all their hopes on ad-supported monetization, taking advantage of the high traffic volume of the site.

Studios like Team Skeet, winners of the "Most Viewed Producer" award, have mastered this strategy—utilizing both brand recognition and high production value to dominate the site in views.

The adult industry is growing and platforms like xHamster and Pornhub are leading the way. It's not just a relic of the early internet – it's a thriving creator economy platform. Studios, influencers, couples, and performers can build dedicated followings and earn good money.

If you're interested in the business of adult content or just want to see who's shaping the future of NSFW media, these top creators are worth watching. They're not just performers—they're content strategists, entrepreneurs, and they're among the first people to be taken seriously in this field.