Toothbrush

The following story is about two toothpaste companies giving us the lesson of patience. Patience refers to the ability to tolerate delays, difficulties, or obstacles without getting upset or frustrated. It is the capacity to remain calm, composed, and positive in challenging situations, and to persist in working towards a goal, even in the face of setbacks or obstacles.Patience is an important trait to cultivate in life, as it can help us to navigate the ups and downs of daily life, to build strong relationships, and to achieve our long-term goals. Being patient allows us to avoid making impulsive decisions or reacting emotionally in situations that require thoughtful consideration and measured responses.

Once two companies are competitors in selling toothpaste and toothbrushes for adults.

After a few years, there were requirements at the market for toothbrushes for kids.

Both the companies are well aware that the company which comes out with the product first will have a higher probability of dominating the market.

The first company went with the logical approach instead of doing field research.

Since adults have big hands, they need long and thick toothbrushes. Whereas kids have smaller hands, they need a small handle and thin bristle toothbrushes.

So, without any second thought and to gain the market share, they designed and produced the kid’s toothbrush in a few weeks and launched it in the market.

On the other side, the second company did extensive field research. They went to hundreds of kids and observed how they held the toothbrush and brushed their teeth.

They also took feedback from kids directly on their likings.

After the research, the second company decided that kids need toothbrushes similar to adults in handle length with some grooves and smaller bristles.

The reason is kids clung to the toothbrush instead of holding the toothbrush in their fingers as adults.

Thus instead of making a small handle toothbrush, they went with a toothbrush with a long handle, which helps to hold the brush effectively.

In addition, they added different colors and cartoon characters to the toothbrush to make it more attractive for the kids.

They launched the toothbrush in the market and sold a record number of toothbrushes in a few months. They started dominating the market and increased their market share.

Moral

We should have patience in building our knowledge and understanding of what is required to achieve our goal.

The quality time we spend on the initial stages helps to gain confidence in the longer run.

Never go for shortcuts. It will give us only instant success and then fades away. But to maintain it consistently, we need patience.

Final thoughts

These stories must have taught us the importance of patience. With patience, we can achieve anything in our life.

To develop patience, one can practice mindfulness, which involves being present in the moment, focusing on one's breath, and letting go of distracting thoughts. Engaging in activities that require sustained effort or concentration, such as meditation, yoga, or learning a new skill, can also help to build patience over time. Additionally, reframing one's perspective on difficult situations, by viewing them as opportunities for growth and learning, can help to cultivate patience and resilience.

Let us wait for our fruit, and it will taste good.

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