The Secret of Getting Rich

Two years ago, Ms. Lai opened a small shop selling delicate accessories that girls like.

At first, she was positive about the store. Each piece of jewelry is under 5 yuan, and the profit is nearly double. Ms. Lai believes that girls like delicate and cute accessories and don't care about the single-digit price or expense.

However, until the real operation, Li Minmin found that he was in the "chain" of poison. Their strengths are highlighted in the propaganda, but their weaknesses are not mentioned at all. Such a shop is the street common one yuan, two yuan ornaments shop. There are a lot of similar stores, and a lot of stores, because it is their organization of a wider selection of goods, jewelry types, and colors, are more than the chain to provide products.

The depressed business can't make ends meet and can't even make back the rent.

Ms. Li made a quick adjustment, selling accessories wholesale at a low price to other stores and using the money she recovered to start changing her business, buying "new and fancy" USB products, computer-usable vacuum cleaners, small refrigerators, and more.

However, these special products did not bring about the essence of change, business as usual was dismal. "Your products are new enough, but the prices are a little too high," her friend warned. The same product is cheaper online, even in some stores in the city, the price is much lower than you here."

In a difficult situation, Li Minmin wanted to make one last stand. She began searching online sites like Taobao for these "new and exotic" items, as well as finding sellers who could sell them for less than she paid for them. If you buy from them, you keep the cost down. But wasted half a month, harvest is not big.

Once in a while, a hot Taobao store caught her eye. The store sells only one product a day, different from day to day. Li Minmin felt that the owner is a talent, every day to sell only one product, which means only need to enter the same goods, so the type of purchase is reduced, can concentrate the dispersed funds to take more goods, the price will be reduced to the lowest. The bottom price came down, even if add profit, also be sure to fight the price with other merchants.

If an online store can do that, why not a physical store? Li Minmin is eager to try.

When God opens the door, he closes the window

After careful selection, Li chose the popular "cotton candy machine" online as the first product of his transformation.

The machine is selling like hotshot online because everyone in their 20s and 30s has a deep attachment to the marshmallows they sold on the streets as children. Now, many people are interested in buying a machine to make cotton candy with the granulated sugar at home.

Knowing what to do, Mr. Li bought 100 machines at a time, paying 20 yuan and selling them at 45 yuan. That shouldn't be a problem, she thought.

Still, Mr. Li miscalculated. God opens one door and closes several Windows.

After the machine came in, she posted a poster on the door with the price, but a week passed and only a dozen had been sold. This makes Li Minmin very depressed, what is the problem?

On Sunday, a woman came to Mr. Li's store and, seeing the marshmallow machines, she bought three at a time. "You're so cheap," she told Lai. "If I hadn't transferred here, I would have missed the boat. Your store knows so few people, why don't you advertise it?"

This inadvertence of pleasantries awakened Li Minmin. The crux once found, even if the price is cheap and sufficient, but also afraid of the deep alley.

So she began to spread the word. As he went to do it, Mr. Lai frowned again. It costs too much to advertise in a newspaper or DM. Printing flyers and not having time to go out and hand them out.

Eventually, Mr. Lai came up with the Internet. She posted a message on the Internet, changed her shop to "Only one piece" such a gimmicky and a little eccentric name, and wrote the purpose: a product every day, to "new and strange", the main price guaranteed to the city and the lowest online!

In addition, Li Minmin found that some people are curious about the cotton candy machine, but can't use it. They want to buy it, but they are afraid that it will become a "decoration" after buying it back. Mr. Li immediately set up a machine and granulated sugar on a specially made display for interested customers to try.

Two small changes in the details have helped Mr. Lai's business take off. But as business picked up, Mr. Lai began to think again. She positioned her store for white-collar workers with strong spending power and a taste for new things.

For this target group of customers, Li Minmin has changed the way of publicity. She went TO the business center to put up a recruitment AD for members, members are free to join the club, just need to register their mailbox and MSN in the store, and can enjoy the shop shopping concessions. To enhance the appeal, she also printed the main features and pictures of the products she had already chosen on the poster.

As customers piled up, Ms. Li's marshmallow machine sold out after a series of operations. She also bought a batch of USB perfumers and cartoon stickers, all of which sold out within days.

These three products brought her a profit of five or six thousand yuan. Li Minmin thought that if it came to the point where a product was snapped up every day, her monthly profit of tens of thousands of yuan should not be a problem.

Be flexible, be flexible, be rich

One day, a member put forward a question to Li Minmin. Her shop claimed to have one piece every day, but it did not have new goods every day.

At the same time, Mr. Li faced a crisis. A member proposed to need a USB vacuum cleaner, Li Minmin bulk purchase, but the sale is not good. The backlog of goods has left Ms. Lai struggling financially.

What's more, to achieve a real daily delivery, Mr. Li thinks he needs to solve the problem that the goods will be sold out the same day they arrive. This will not cause a backlog of capital, to make their own business more and more.

Determined, Li Minmin sold the backlog of vacuum cleaners on the Internet according to the purchase price. With her money back, she decided to change the model so that she could sell her goods quickly.

To do this, Ms. Li took a page from the playbook of supermarkets and cosmetics stores. She will select a week in advance of their favorite goods, and then on the computer to make a "product" manual, group sent to members MSN or email. She told members that if they were interested in the products, they could get a 10% discount if they pre-ordered them.

Looking at the feedback from the information, Li Minmin did general statistics, according to the number of orders, adding 10 incoming goods. This not only ensures a sufficient supply of goods but also ensures that even if the backlog will not cause financial difficulties, the shop can also be calmly sold out.

This flexible change solved the thorny problem. After doing this for a while, Ms. Lai began to "invade" the forum, and in addition to members, she began sending product brochures to the forum and taking reservations there. In this way, the sales volume also increased a lot, and the monthly profit was more than 20,000 yuan.

Having tasted the benefits, Ms. Lai decided to keep making these small changes. She put some creative wallets, each about a dollar, into advertising. She told members that they would get a free wallet if they brought in a non-member friend.

Her "small abacus" plays very loud: one more member, oneself nothing more than group manual time add one more address. As long as the member can order a thing in the store, then they will bring more profit. The more members you have, the more you can ship a product every day.

In half a year, the number of members of Only One Item has reached 6,000, and the number continues to increase through word-of-mouth publicity. In addition to members, some shopping by friends to bring over the guests, although not registered, will often come to the store to see what products are worth buying.

Mr. Lai has also launched an "interactive" program. In addition, to find their source, she established the BBS members, members can in the BBS to participate in the "vote" or post, according to the need, season, to show what you're looking forward to getting more varieties, this potentially improve the member's enthusiasm, also lets the Li Minmin grasp the needs of most people, at the time of the purchase is more confident, and, every product, As LONG AS "ONLY ONE ITEM" IS SOLD, THE FIRST THREE MEMBERS WHO PUT FORWARD THIS PRODUCT IN THE forum will be given the product for free.

Relying on the copied ideas, he actively made up for the shortcomings. The endless activities made Li Minmin's "Only one piece" even appeared in the newspaper and became one of the stores with unique consumption. At present, Li Minmin is doing a day, one item a day. Her monthly profit has remained at about $40,000.

Despite her growing savings, a friend advised Li Minmin to change the model. She had the funds and strength to expand the store and increase the variety of products. Ms. Lai declined, saying she wanted to preserve her identity. In addition, wealth is important, but life is also the core of life. In this mode, she only spends three hours in the store every day, and the rest of the time can enjoy life.

Leisure and money are not in conflict, you can have your cake and eat it!