Zuckerberg

I have seen such a picture online:

1

Zuckerberg, who is worth more than $60 billion, never wears anything but a gray T-shirt and jeans.

He does not have no clothes to wear, but "have dozens of the same T-shirt.

This way, you don't have to worry about what to wear every day.

He said that the simple dress allows him to focus more on work and other important things.

Steve Jobs had the same habit.

Wearing the same black top and blue jeans day in and day out for ten years saved him a lot of time and energy.

The book Scarcity: How We Got Into Poverty and Busyness presents a concept: cognitive bandwidth, also known as mental capacity.

There is a limit to the number of things one can think about in a day, and if one is thinking every day about such trivial things as what to wear today and what to eat tomorrow, it is easy to cause the cognitive bandwidth to be squeezed.

For their own business, people instead do not have the energy to think and improve, thus gradually falling into poverty.

01

The book "Insight" tells an interesting story.

In 2003, Google built a research institute in India.

A few top scientists of Indian origin were recruited to lead the project.

Because they were the first group to come in and had the oldest qualifications, they had first choice every time there was a new project at the company's headquarters.

But this also meant that there would be competition among them.

In order to get the projects, they started spending more time networking, getting inside information and making connections.

To do this, one has to run between India and the US.

After they got the project, they started to busy recruiting, building the team, and allocating resources.

It looked very scenic, but the projects they were originally researching themselves had little heart to do.

A few years later, other R&D teams surged forward, but they didn't make decent results.

Their position in Google was slow to rise, but instead, many of their juniors came up later and became their bosses.

When they came back to their senses, it was too late for them to catch up, and they slowly became the marginal people of Google.

Writer Bruce said, "In all the principles of scheduling time, there is nothing more basic than concentration and focus."

Anyone who wants to gain achievement and wealth should be extraordinarily careful to value and dispose of his or her time.

It is better to do more for less good than to stick to one.

Learn to make trade-offs, put your limited energy and focus on one thing in order for things to be done well.

Writer and a friend of mine is engaged in art investment.

He spends 80% of his day doing art-related research.

Either in the study of transaction records, or repeatedly study art history books.

For many key information, he would read more than a dozen times in a few months, repeatedly thinking about what laws are hidden behind.

But this person in life is almost a white boy, many common sense do not know.

Entertainment gossip is not concerned at all, for this reason often teased by everyone.

But he doesn't think about it and doesn't take the time to think about things other than artwork.

The result of this is that he judged the art market accurately, each investment almost never misses.

He said: I have not seen any "one method, all the methods pass" of the miscellaneous experts, the ultimate focus to bring wisdom and vision.

Those who really stand at the top of the pyramid in the industry are all people who are intent on one place and cherish their "cognitive bandwidth".

Put your mind on one point, quit distracting thoughts, quit other thoughts, and make breakthroughs with all your might, and only then will you have the possibility to make things happen.

02

Professor Zhang Hongchuan, a psychologist, compares cognitive bandwidth to cell phone power:

Every day when we wake up, the "power" of each of us is 100%.

If we open too many tasks, the "power" will be consumed rapidly.

Once the power is depleted, our concentration and judgment will plummet.

So we must learn to conserve our cognitive bandwidth and block out the things that are not necessary.

Focusing our attention is the only way to make the leap in life.

Dr. Wu Jun told a story:

Girl a and girl b wanted to go abroad for further study and came to Wu Jun for advice.

Wu Jun told them that it was easy to go abroad, but they needed to pass the TOEFL test first.

Girl a worked in a unit and usually did odd jobs in the unit, no important tasks.

But she has a rich life, doing chores at work, and after work, busy with parties, medical beauty and nail art.

A few months passed, the English level did not make any progress, and the matter of going abroad was left unresolved.

Then she remained in the unit to muddle through, and her work was unimproved.

Not so for girl b. She worked as a nurse in a hospital.

In order to go abroad, she canceled all social entertainment, non-essential work also pushed out all.

She spent all her remaining time on memorizing words and learning English, and was later accepted to Johns Hopkins University.

Later, she joined the management of a global Fortune 500 healthcare company.

Earl K. Millers, professor of neurology, said:

"Multitasking is impossible for humans, and to get something right, you have to stay focused, and the premise of focus is to conserve your cognitive bandwidth and not waste it on things that don't matter."

Less is more, and not doing anything is the only way to get something done.

Get down and focus on getting the really big things done in order to give yourself the possibility of wealth freedom.

03

Carolyn Foran, a well-known American writer, once said:

"Everyone's cognitive bandwidth is limited, so we must put that limited bandwidth to good use. If you have too much to do, you have to sacrifice something."

Learning to manage cognitive bandwidth is a must for every adult.

1. Don't spend the time picking watermelons to pick up sesame seeds.

Dr. Wu Jun once said an image analogy:

With only sesame in your eyes and a lot of time taken up by sesame, you don't have time to pick watermelons.

So, focusing on picking watermelons is what we need to do.

Sesame seeds are miscellaneous and small things, watermelon is the big thing that can really change life.

In your daily work and life, make a list of all the things you have to do, put them all on paper and prioritize them.

For the important and urgent things, free up a lot of complete time and act immediately in order to get a good result.

For those things that are important and not urgent, you can make a plan to do them slowly.

And for those urgent but not important things, you can delegate to others to do.

Things that are not important and not urgent must not be done.

Only in this way can you clarify the priorities of your daily tasks and allocate your cognitive bandwidth rationally.

2. If you like spending money too much, it is destined to earn no money.

Writer Xu Ji has said a very interesting phenomenon:

The more people who make big money, the less they like to spend money.

Geely's Li Shufu rarely wears more than 500 yuan of clothes; Wahaha's Zong Qinghou does not spend more than 50,000 yuan a year.

And the aforementioned Zuckerberg and Steve Jobs, are representatives of low materialistic desire.

They do not care much about food and clothing, and are extremely focused on their careers, thus bringing great success.

Those who like to spend money, on the other hand, often do not make big money.

Their cognitive bandwidth are occupied by consumption and desire, every day thinking about where to eat, where to drink, where to play, for the really need to focus on the big things, naturally can not make promotion.

Zhuge Liang said: light and clear, quiet and distant.

A person gives up material enjoyment to really clarify his ambition and accomplish his ambition.

In our daily life, we should learn to examine our desires, control ourselves, eat three meals a day, dress and attire, and try to keep it simple.

Free your mind from your desires so that you can truly improve your core competencies and find the key to unlock your wealth and freedom.

3. Learn to clean up with one click and dump emotional waste in time.

What occupies the cognitive bandwidth is not only the desire to consume, trivial and trivial things, but also the backlog of emotions.

We now often say a word: emotional internal consumption.

Before words are spoken, the ending has been played a thousand times; before actions are taken, false suffering is not shown; things have been done, the past is still playing in the mind.

Fear, worry, tension, fear and other kinds of small emotions, always in the heart of circling, all the cognitive resources are wasted on it.

The individual hardly has the mental energy to do anything else.

Timely clearing the backlog of emotions inside can prevent the cognitive resources from being over-utilized.

Psychological science writer Wu Dada has suggested three ways to clear emotional waste:

Keep the desire to talk, learn to confide in friends, listen to different voices, and keep yourself rational and calm. Learn to write expressively, write down your negative emotions, and talk to your inner self, which helps to release your emotions.

▽ There is a statement in "Cognitive Awakening":

Whether the cognitive bandwidth is rich or not affects our destiny.

It determines one's concentration and thinking power, and one's ability to break through oneself and cross the class.

Block out the trivial things, desires, and emotions that take up bandwidth, and do only the important things, in order to improve yourself and control your destiny.

Encourage with your friends.