When Decisions Meet Unexpected Turns
When Decisions Get Complicated by Outside Opinions
It was a warm Thursday evening when I decided to call my business partner, Alex. The phone rang a few times before I heard his familiar voice.
“Hey, bro,” I greeted cheerfully. “Are you free tonight? No plans? I was thinking maybe we could discuss our business expansion over dinner at the restaurant.”
There was a brief pause before Alex responded, “Hey, bro, hold on a second. Let me check with my wife first.”
I chuckled to myself, knowing how important it was for Alex to keep things smooth at home. After a moment, he came back on the line.
“Alright, my wife says it’s fine,” Alex confirmed. “But I need to be back by 9 PM. No staying out too late.”
“Got it,” I assured him. “See you tonight, bro.”
“Sounds good,” he said before hanging up.
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Later that night, we met at our usual spot—a cozy restaurant we’d opened together not too long ago. The place was filled with the inviting aroma of grilled meat and freshly baked bread. We settled into a corner booth, ready to dive into business.
“So,” I began, “I’ve been thinking about our business expansion. Since our funds are limited, we need to choose wisely where to open the next branch. From the surveys we conducted, two cities stand out: Vacol and Madie. We just need to decide between these two, pay the deposit, and start renovations.”
Alex nodded thoughtfully. “Makes sense, but let’s reanalyze the data for both cities and maybe even look at other potential locations. We wouldn’t want to overlook anything.”
Three hours later, after poring over spreadsheets and market analysis reports, we arrived at the same conclusion.
“It’s clear,” I said confidently. “Vacol and Madie are still the top contenders. We just need to pick one.”
Alex agreed. “Yeah, the other cities have weak market potential. But hey, sorry to cut this short—it’s already 8:30. I need to get home by 9.” He stood up, gathering his things. “I trust you, bro. You make the final decision and just let me know. Whatever you choose, I’m on board.”
“No problem,” I assured him. “I’ll handle it. If I make the decision tomorrow, I’ll go ahead and pay the deposit. Cool?”
“Cool,” Alex confirmed. “Thanks, bro. See you later.”
The next morning, after careful consideration, I made the call: Vacol. It just made the most sense based on the data. I paid the $1,000 deposit and felt confident about our decision.
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Later that day, we met again at the restaurant.
“Hey, bro,” I started, “I wanted to let you know I went with Vacol for our next branch. Paid the $1,000 deposit this morning.”
Alex’s expression shifted slightly. “Vacol, huh?” he said hesitantly. “Funny thing—I talked to my wife about it earlier, and she thinks Caldia would be a better choice. The market there is supposedly bigger.”
I frowned, surprised. “But the survey clearly showed Caldia had a smaller market. Vacol and Madie were the best options. And you told me you trusted my decision.”
Alex rubbed the back of his neck, looking uncomfortable. “Yeah, I know, but my wife is convinced that Caldia is better. She also mentioned that the environment there is nicer. She’s pretty adamant about it.”
I sighed, trying to keep my frustration in check. “So what are you saying?”
“She thinks we need to switch to Caldia,” Alex admitted reluctantly. “And, uh, she also said you should cover the deposit loss since decisions like this should be made together, not unilaterally.”
I couldn’t believe what I was hearing. “Seriously? We analyzed the data, and you told me to go ahead and make the decision. Now I’m supposed to eat the cost because your wife changed her mind?”
Alex looked genuinely apologetic. “I know it’s messy, bro. But maybe we can figure something out? Let me call her again and see if we can work this out.”
I leaned back in my chair, shaking my head as he dialed. Business and partnerships were complicated enough without external influences. As I listened to Alex talking to his wife on the phone, I couldn’t help but wonder how we’d navigate this situation without straining our friendship and business relationship.
One thing was certain—this was going to be a long journey.
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P. S One key factor influencing business success is one's life partner. Why? They are the person we communicate with most frequently, shaping how we think and approach problems.
The atmosphere at home also affects professional endeavors. Negative energy at home can cloud judgment, especially when making critical business decisions. Persistent negative remarks, such as "You always lose money in business," "You're not as capable as others," or "Don't take that project; it'll fail," can gradually alter a business owner's mindset over time.
Another concern arises when a partner is overly dominant and demands influence over business decisions. This interference may be explicit, with the entrepreneur openly acknowledging their partner's involvement, or implicit, where they claim the decision as their own despite external pressure.
Is it wrong to follow a partner's perspective? This depends on individual beliefs. There's no absolute right or wrong. However, sudden changes in critical business decisions, especially when involving other business partners, can be detrimental. Many founders part ways with their partners due to excessive interference from their significant other.


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