What I Did Each Day To Grow My Own Hypnosis Business

(Video transcribed)

I get this question a lot, which is how do I decide what to do each day? It’s a very simple way to answer. I’ll give you the brief notes here, guys. If you look in the YouTube videos below, you’ll see a video of what I call an asymmetrical masterclass, about a two hour video. This is a masterclass held for my students talking about this very thing.

It really comes down to weighing up your actions, guys. There are so many things that we should be doing each day, but not everything is going to have a big outcome. Well, I call them symmetrical tasks or asymmetrical tasks. A symmetrical task means that, let’s say for example, I push the button once and the output for that is not very big. It might take me a lot of effort to push that button, and the output, which is the input pushing the button, the output of that is not very big. The feedback from that is not very powerful, and I have to continually repeat that button. I’ll push that button.

An example of this would be, let’s say, business cards. I print off business cards, which takes a lot of time and effort, and I’ll go hand them out. It’s quite a bit of effort to go hand them out around houses because I don’t know who’s living at those houses. Are they going to read it, which they probably won’t? Are they going to look in their letter box in time? Is it going to get lost in all the other junk mail and just thrown away. The chances on me getting a response from that is very, very small.

If I want to use business cards as my means for marketing, it means that every day I’ve got to go put those things out. I’ve got to walk around further, go further around in my suburbs, maybe even drive a car, do all those things. That’s a lot of effort for very little output. That’s what we call a symmetrical task. These are the tasks that you want to weigh up, and these are the ones you want to get rid of.

An asymmetrical task means that I can do something once that doesn’t have a lot of effort involved that could be fed back to me as an output over many, many times. What does it mean by this? Let’s say, we use the business cards as an example. I could create a YouTube video just like this. I could record it on YouTube, not a lot of effort. I’m sitting in my house right now. Press record, upload it to YouTube, do the title, the tags, the hashtags, all that good stuff. And then, I’ll leave YouTube to do that for me. If it’s a good video and it does the thing I want it to do, it could be seen by thousands of people every single day. The output for that is very minimal effort and the output is asymmetrical, meaning that it’s less effort to do and I get a bigger output. These are the tasks I’m looking for.

When I was a stop smoking hypnotherapist, even now in my coaching company, my day is full of asymmetrical tasks. Do something that has very little effort, but the output of that is extremely large. An example of this would be YouTube videos, a Facebook Live. Press record. Don’t have to leave my house. It could be seen by hundreds of people over the next seven to 14 days that could bring me in constant leads. In comparison to, let’s say, the business cards or going to a networking event where I have no control over who shows up, no control if I can even talk to people, very, very hard to sell hypnosis to people that are just trying to sell me their business as well. I have to keep repeating that to find new people. That would be, in my opinion, a symmetrical task. Too much effort where the output is extremely small or basically non-existent.

If you want to know what you need to be doing each day, exactly my routine what I do each day, find the asymmetrical tasks. Find the symmetrical tasks that you might be doing currently, get rid of those and your day should just be about least amount of effort, most amount of output or most about a feedback, which is income, clients and things like that. Very simple, guys. Less symmetrical, more asymmetrical tasks.