What Are Yelp Ads And How Do They Work?

Yelp is a popular online review platform that helps people find and review businesses. Yelp advertising, on the other hand, is a way for businesses to advertise on Yelp and reach potential customers. In this blog post, we will explore what Yelp advertising is, how it works, and how it can benefit your business.

What is Yelp Advertising?

Yelp advertising is a paid advertising service that allows businesses to promote their products or services on Yelp. The advertising options on Yelp include:

Yelp Ads: These are paid ads that appear at the top of Yelp search results and on business pages. Yelp Ads can be targeted by location, keyword, and demographic.

Enhanced Profiles: Enhanced Profiles are a way for businesses to make their Yelp business page stand out. This includes features such as a photo slideshow, a call-to-action button, and the removal of competitor ads.

Yelp Deals: Yelp Deals are offers that businesses can create and promote on Yelp. These deals can be anything from a discount on a product or service to a free item with purchase.

How Do Yelp Ads Work?

Yelp Ads is Yelp’s advertising platform that helps businesses reach out to more customers and grow their business. Yelp Ads work differently from other advertising platforms, and in this blog post, we will explore how Yelp Ads work.

Claim Your Business on Yelp: The first step to advertising on Yelp is to claim your business on Yelp. If your business is already on Yelp, you need to claim it as the owner. If your business is not listed on Yelp, you can create a free business account on Yelp. Once you claim your business, you can optimize your Yelp profile by adding photos, responding to reviews, and updating your business information.

Set Your Budget and Choose Your Ad Type: Yelp Ads work on a pay-per-click (PPC) model. You set a daily or monthly budget, and Yelp charges you each time someone clicks on your ad. Yelp Ads offer different ad types, including:

• Sponsored Search Results: This type of ad appears at the top of Yelp search results when someone searches for a business like yours.
• Enhanced Profile: This type of ad allows you to highlight your business by adding photos, a call-to-action button, and a slideshow of photos on your Yelp profile.
• Yelp Deals: This type of ad allows you to create a discount offer for Yelp users. Users can purchase the offer on Yelp, and you pay Yelp a percentage of the sales.

Target Your Audience: Yelp Ads offers several targeting options to help you reach your ideal customers. You can target users based on:

• Location: Target users within a specific radius of your business.
• Search Terms: Target users searching for specific keywords related to your business.
• User Demographics: Target users based on their age, gender, and interests.

Create Your Ad: Once you have set your budget and chosen your ad type, it is time to create your ad. Yelp Ads has a simple and user-friendly ad creation process. You can choose your ad copy, add images, and preview your ad before you submit it.

Track Your Results: After your ad goes live, you can track your results on Yelp Ads Manager. Yelp Ads Manager provides you with detailed information on how your ads are performing. You can track the number of clicks, impressions, and conversions your ad receives.

How Much Does It Cost to Advertise on Yelp?

Yelp Ads are pay-per-click (PPC) ads that appear at the top of Yelp search results pages, above the organic search results. These ads are similar to Google Ads and allow businesses to target specific keywords and locations. The cost of Yelp Ads is determined by a bidding system, where businesses bid on the keywords they want to target. The more competitive the keyword, the higher the cost per click (CPC) will be. The minimum daily budget for Yelp Ads is $5, and businesses can set a maximum budget to control their spending.

Yelp Deals are promotional offers that businesses can create to attract new customers. These deals can range from discounts on products or services to free items with purchase. The cost of Yelp Deals varies based on the type of deal and the location of the business. For example, a business in a highly competitive market may have to offer a more significant discount to stand out from their competitors. The cost of Yelp Deals is a one-time fee paid upfront, and there are no ongoing costs.

So, how much does it cost to advertise on Yelp? The cost of Yelp advertising varies based on several factors, including:

Location: The cost of advertising on Yelp varies depending on the location of the business. Larger cities with more competition will have higher advertising costs than smaller cities.

Industry: Some industries are more competitive than others, and as a result, the cost of advertising on Yelp will be higher. For example, a restaurant in a highly competitive market will likely have a higher advertising cost than a small boutique store.

Keyword competition: The more competitive a keyword, the higher the cost per click will be. Businesses that want to target highly competitive keywords will need to pay more for their Yelp Ads.

Ad placement: The placement of your ad can also affect the cost of advertising on Yelp. Ads that appear at the top of search results will have a higher cost per click than ads that appear lower on the page.

Benefits of Yelp Advertising

Yelp Ads offers several benefits for businesses looking to grow their business. Here are some of the benefits of advertising on Yelp:

Increased visibility: Yelp is a popular platform with millions of users searching for businesses every day. Advertising on Yelp can help businesses increase their visibility and reach potential customers who may not have found them otherwise.

Targeted advertising: Yelp advertising allows businesses to target their ads based on location, keywords, and demographics. This means that businesses can reach the right audience with the right message at the right time.

Measurable results: Yelp provides real-time data on ad performance, allowing businesses to see exactly how their ads are performing. This data can be used to optimize campaigns and maximize ROI.

Enhanced business page: Enhanced Profiles allow businesses to make their Yelp business page stand out and provide more information to potential customers. This can help build trust and credibility with potential customers.

Cost-effective: Yelp advertising is cost-effective compared to other advertising options, such as Google AdWords or Facebook Ads. Businesses only pay when someone clicks on their ad, which means they are not wasting money on impressions that do not result in clicks.

Conclusion

Yelp advertising can be a powerful tool for businesses looking to increase their visibility and reach potential customers. With targeted advertising, measurable results, and an enhanced business page, Yelp advertising can help businesses build trust and credibility with potential customers. Additionally, Yelp advertising is cost-effective compared to other advertising options, making it a great option for small and medium-sized businesses. If you are interested in advertising on Yelp, create a Yelp for Business Owners account and start reaching potential customers today!