Types of AM

Pay per sale

Pay per sale is a type of performance- based marketing model where a company pays a commission to an affiliate or publisher for each sale generated through their referral link or marketing efforts. In other words, the affiliate or publisher is only paid when a sale is made, rather than for clicks or impressions.

This model is beneficial for companies as they only pay for actual results and do not incur any upfront costs. It is also attractive to affiliates or publishers who are motivated to generate sales as they receive a commission for each successful sale made.

Pay per sale can be a win-win situation for both parties if the commission rate is set at an appropriate level to incentivice the affiliate or publisher to promote the product or service effectively, while still allowing the company to make a profit from the sale.

Pay per click

Pay per click (PPC) is a digital marketing model where an advertiser pays a fee each time a user clicks on one of their ads. This type of advertising is often used in search engine marketing, social media advertising, and display advertising.

In a PPC campaign, the advertiser creates an ad and selects keywords or targeting criteria to determine when and where the ad should be displayed. The advertiser then bids on these keywords or targeting criteria, and their ad is displayed to users who search for those keywords or fit the targeting criteria.

When a user clicks on the ad, the advertiser is charged a fee, which can vary depending on the competitiveness of the keywords or targeting criteria. The goal of a PPC campaign is to generate clicks that lead to conversions, such as sales or leads, at a lower cost than the revenue or value generated by those conversions.

PPC can be an effective way to drive targeted traffic to a website or landing page, and it allows advertisers to track their results and adjust their campaigns in real-time. However, it can also be expensive and requires careful management and optimization to ensure a positive return on investment.

Pay per lead

Pay per lead (PPL) is a digital marketing model where an advertiser pays a fee for each qualified lead generated through their marketing efforts. A lead is typically defined as a user who has expressed interest in the advertiser's product or service by providing their contact information, such as their email address, phone number, or other relevant information.

In a PPL campaign, the advertiser creates a marketing campaign, such as an email campaign, social media campaign, or display advertising campaign, to drive traffic to a landing page or a form where users can provide their contact information. The advertiser then pays a fee for each qualified lead generated through the campaign.

PPL can be an effective way to generate leads and build a database of potential customers. It can also provide a more predictable and measurable return on investment than other marketing models, as the advertiser is only paying for leads that meet their criteria for quality and interest.

However, it can also be more expensive than other models, as the advertiser is paying for each lead generated, regardless of whether or not that lead converts into a paying customer. As such, it is important for the advertiser to carefully manage their PPL campaign to ensure that they are generating high-quality leads that have a high likelihood of converting into customers.

Two tier affiliate marketing

Two-tier affiliate marketing is a type of affiliate marketing program where affiliates can earn commissions not only on their own sales or leads but also on the sales or leads generated by other affiliates they refer to the program. In other words, an affiliate earns a commission not only for the sales or leads they personally generate but also for the sales or leads generated by the affiliates they referred to the program.

In a two-tier affiliate marketing program, the affiliate who referred the new affiliate to the program is typically referred to as the "upline" or "sponsor," while the new affiliate is referred to as the "downline." The upline earns a commission on the downline sales or leads, in addition to their own.

Two-tier affiliate marketing can be beneficial for both the upline and downline affiliates. The upline can earn additional commissions on the sales or leads generated by their downline, which can incentivice them to provide support and guidance to their downline affiliates. The downline affiliates can benefit from the experience and expertise of their upline, as well as potentially earning commissions on their own sales or leads.

However, two-tier affiliate marketing can also lead to a competitive environment where upline affiliates may compete with their downline affiliates for the same customers or leads. It is important for both parties to maintain a positive and collaborative relationship to ensure the success of the program.

Influencer marketing

Influencer marketing is a type of marketing strategy that involves partnering with individuals or groups who have a large following and a significant influence over their audience. These individuals, known as influencers, typically have a strong presence on social media platforms, such as Instagram, YouTube, and Tik Tok.

In an influencer marketing campaign, a brand partners with an influencer to promote their product or service to the influencer's audience. This can involve the influencer creating content, such as posts, stories, or videos, that feature or promote the brand's product or service. The influencer's followers may be more likely to trust and engage with this content due to their pre-existing relationship with the influencer.

Influencer marketing can be an effective way to reach a specific target audience and increase brand awareness and sales. It can also provide a more authentic and engaging marketing experience for consumers, as the content is often created by the influencer in their own unique style.

However, it is important for brands to carefully select their influencers and ensure that they align with the brand's values and image. It is also important to ensure that the content is clearly label as sponsored or promoted to comply with advertising regulations and to maintain transparency with the audience.