AFFILIATE MARKETING AND IT'S TYPES

Affiliate marketing is a performance-based marketing strategy in which a business rewards one or more affiliates for each customer brought in by the affiliate's own marketing efforts. In other words, an affiliate promotes a company's product or service on their own platform, such as a blog or social media account, and receives a commission for every sale that is made through their unique affiliate link or code.

The commission rate varies depending on the company and the product or service being promoted, but it typically ranges from 5% to 50% of the sale price. Affiliate marketing is beneficial for both the company and the affiliate, as the company gains access to a wider audience and the affiliate earns a commission for their marketing efforts.

To become an affiliate, one typically needs to sign up for an affiliate program and receive a unique tracking link or code to promote the company's products or services. They can then promote the products or services through various marketing channels, such as social media, email marketing, or content marketing.

Overall, affiliate marketing is a popular and effective way for businesses to increase their sales and reach a wider audience, while also providing an opportunity for individuals to earn passive income through their own marketing efforts.

Types of affiliate marketing

There are several types of affiliate marketing, including:

Pay-per-sale (PPS) - This is the most common type of affiliate marketing, where an affiliate earns a commission for every sale made through their unique affiliate link or code.

Pay-per-click (PPC) - In this model, the affiliate earns a commission for every click on their affiliate link, regardless of whether a sale is made or not.

Pay-per-lead (PPL) - This type of affiliate marketing pays the affiliate for every lead generated, such as filling out a form or signing up for a free trial.

Two-tier affiliate marketing - In this model, the affiliate not only earns a commission for sales made through their own link, but also for sales made by other affiliates that they refer to the program.

Multi-level marketing (MLM) - This is a type of affiliate marketing where affiliates are also encouraged to recruit other affiliates, creating a network of marketers who earn a commission not only on their own sales but also on the sales of their downline.

Influencer marketing - In this model, influencers with a large following on social media platforms promote a product or service to their audience in exchange for a commission.

Overall, affiliate marketing offers a variety of options for businesses to collaborate with affiliates and increase their sales and brand awareness. It also provides opportunities for individuals and businesses to earn passive income through their own marketing efforts.

digital marketing

Digital marketing is the use of digital channels, such as search engines, social media, email, websites, mobile applications, and other digital platforms, to promote and sell products or services to potential customers.

The goal of digital marketing is to reach and engage with a targeted audience and convert them into loyal customers. It involves various strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.

Digital marketing allows businesses to reach a wider audience in a cost-effective manner, as it provides a measurable and trackable way to evaluate the success of marketing campaigns. It also allows businesses to personalize their marketing messages based on user behavior, interests, and preferences.

Overall, digital marketing is a vital component of any modern business, as it enables companies to connect with their customers in a highly engaging and interactive way, and ultimately drive evenuereve