Treat Your Employees like Kings and they will treat your Customers like Kings

The purpose of business is not to make profits, it is to create and keep customers. By creating and keeping customers, you make huge profits. While the packaging of products and service delivery create customers, the quality of products and service delivery keep them.

The purpose of business is not to make profits, it is to create and keep customers. In creating and keeping customers you make huge profits.

Businesses that focus more on profit often fall into the temptation of cutting corners and enslaving their employees. They do this immediately to make a quick profit. To build a business with a lasting legacy and a highly competitive advantage, business policies and strategic plans must focus on how to get and retain customers, with employee welfare as a priority.

"Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that." - Herb Kelleher

"Happy employees ensure happy customers. And happy customers ensure happy shareholders - in that order." - Simon Sinek

"If you take care of your people, your people will take care of your customers and your business will take care of itself." - JW Marriott

"By treating employees well, he explained, you end up with a first-class workforce that will, in turn, will demonstrate a good work ethic and great customer service." - Gary Kelly, Southwest Airlines

The management guru Peter Drucker famously stated, "The purpose of a business is to acquire and retain customers." Regardless of how de-layered, outsourced, virtualized, or re-imagined businesses become, the business of the future must remain focused on this simple fact. Amazon is a company that has successfully focused on acquiring and retaining customers. "You can be competitor-focused, product-focused, technology-focused, business-model-focused, or customer-focused," said Jeff Bezos, one of the most renowned businessmen of our time, in describing Amazon's phenomenal success. But I believe that an obsession with the customer is by far the most protective of Day One vitality.

What some organizations forget is that their employees are their first and most important customers (internal)"- Brigette Hyacinth

In the words of Zig Ziglar, "you don't build a business; you build people, and then people build the business." To ensure quality products and service delivery, invest in the employees and treat them like kings. It is the employee who has been treated like a king by the boss who knows how to treat the customers like kings.

While the customer comes before the employee, the employee comes before the customer for the employer. The priority, therefore, is to focus on the employees while the employees focus on the customers.

Some studies show that employee satisfaction affects consumer happiness. Happy personnel are proud and resilient, provide high-quality and imaginative service, and have better customer relationships. These variables can boost client loyalty, satisfaction, retention, and business success. In "The State of the American Workplace," Gallup found that engaged employees strengthen client connections and boost sales by 20%. The 2016 Employee Engagement Benchmark Study by the Tempkin Group found that customer experience "leaders" have 1.5 times more engaged employees than "laggards."

It is important to note that one loyal and competent employee is worth more than a highly profitable customer. Keep in mind that employees are a company's most valuable assets, and it is possible for an investment to yield tenfold returns if it is made to improve employees' professional experiences, career development, and overall well-being. An engaged worker is one who is more focused, and as a result, more productive. As such, it is better to let go of a profitable customer than a competent and loyal employee.

In conclusion, treat your employees like kings, and they will treat your customers like kings.

"You can't be the best place to buy, if you're not the best place to work" -Fred Reichheld