Tips to improve your eCommerce website performance

The first step to improving the performance of your eCommerce website is to understand the current performance of the site. It’s important to know how well your site performs and what areas need improvement.

However, there are so many factors that affect website speed that it can be hard to find out exactly where the problem is coming from.

Why is optimal eCommerce website performance important?

The eCommerce performance of a website is critical to the success of any business. If your site takes too long to load, if it takes too many clicks to get from one page to another, or if there are other technical issues that frustrate your customers, then you are not only losing sales — you are also driving customers away.

The impact on eCommerce performance can be huge. For example, Google has stated that a single second increase in load time can lead to a 7% reduction in conversions. In addition, online shoppers who experience slow load times are more likely to abandon their cart and go elsewhere. It is estimated that 25% of visitors will leave a store if it takes longer than two seconds to load.

All these factors make it vital for retailers to understand how their sites perform and how they can improve them so they can offer an optimal customer experience and achieve higher conversion rates.

Tips on how to improve your eCommerce website’s performance

Here are some tips for improving your eCommerce website performance.

1. Optimise Images –You can optimise images by using the right image size and format for each display type. For example, an image that needs to be displayed on a desktop only, then use JPG or PNG instead of GIF because they are better at compressing large areas of solid colour and sharp lines than GIFs.
2. Content Delivery Network (CDN) –A CDN is a network of servers deployed in multiple data centres across the world. Each server stores a copy of data and serves its content to users from its location based on the user's proximity to it. This helps to deliver content faster as it reduces latency..
3. Web Server Configuration – Your web server configuration is critical for delivering fast websites as it handles all requests coming from browsers. It includes various aspects such as caching, HTTP/2 support, installed modules etc which can be tweaked according to your requirements for better performance.
4. Web Browser Settings – Web browsers have built-in settings for speeding up websites such as enabling compression and caching which can help improve loading times significantly if enabled properly by developers or designers during the development phase itself.
5. Use CSS Sprites – CSS Sprite is a technique used by web developers to combine multiple images into one so that only one request is made from the server instead of several separate ones. This makes it possible for websites with many images (such as social networks) to load quickly and efficiently as only one image needs to be downloaded by the browser instead of several individual files.
6. Enable Gzip Compression – Gzip compression is a technique used to reduce the size of HTTP requests by using an algorithm that reduces file size without degrading user experience by visibly reducing content quality. This is done by identifying duplicate strings in files before encoding them into a binary format, which makes it easier for servers to compress them and hence saves bandwidth for both users and servers alike. The server then sends only one copy of each string rather than multiple copies with different encodings (for example: utf-8 vs gbk).
7. Reduce HTTP Requests with Plugins – One way to speed up a website is by reducing HTTP requests. This means having fewer files being downloaded from the server when someone visits your site. You can do this by inserting HTML code into each page so only one file needs to be downloaded instead of multiple files each time someone visits your site. This will also reduce load times since there are less files being downloaded at once and each file takes less time to download than if there were more files being downloaded at once.
8. Make sure your pages load quickly – Page loading speed has been shown to have a significant impact on visitor satisfaction and conversion rates. This is especially important for mobile users who typically have slower connections than desktop users, so make sure that all of your pages load within three seconds or less. A good way to test this is to use Google's PageSpeed Insights; it gives you an overall score out of 100 for each page and provides suggestions for how you can improve it.

How will a digital marketing agency help your eCommerce website?

The answer is simple. A good online marketing agency will help you improve your online presence by increasing traffic to your website and converting leads into sales. It also helps you build brand awareness, increase user engagement, and generate more revenue for your business.

Why do you need a Digital Marketing Agency for an eCommerce Website?

To be successful, you need to have a strong digital marketing strategy in place for your eCommerce website.

You may be doing some digital marketing activities on your own but this is not going to help you enough to reach your goals because it's not possible for one person to do everything. You need professional help from a digital marketing agency that has years of experience in this field. They know what works and what doesn't work when it comes to digital marketing strategies.

Conclusion

With so many options available to retailers, it's important to prioritise the features that matter the most to ensure that your site delivers a great experience for your customers. With these tips in mind and a little work, you can create an eCommerce website experience that's as smart as it is beautiful.

For more details, contact eCommerce website design Melbourne experts.