The Complete Guide to Request a Quote for Shopify B2B Businesses

Pricing in the business-to-business (B2B) eCommerce space can be complicated. B2B transactions frequently involve custom pricing based on order size, client type, and specific agreements, in contrast to B2C (business-to-consumer) stores where prices are fixed. A Request a Quote tool becomes crucial in this situation.

If you run a Shopify B2B store, adding a Request a Quote feature can help you negotiate prices and close more deals. In this guide, we’ll explore what it is, why it’s important, and how to set it up on Shopify.

What is a Request a Quote Feature?

Instead of viewing set costs, users can ask questions about pricing by using the Request a Quote function. They receive a "Request a Quote" button in place of a "Add to Cart" one. Store owners are able to specify a customized price after they submit their request.

Businesses who sell customized goods, large orders, or products with variable price will find this option helpful.

How Does It Work?

The customer selects the products they’re interested in.

They submit a quote request with details like quantity, specifications, and custom requirements.

The store owner reviews the request and sends a custom price.

The customer accepts the quote and proceeds to checkout.

Why is Request a Quote Important for B2B Shopify Stores?

Adding a Request a Quote feature to your Shopify B2B store can bring many benefits:

1. Flexible Pricing

Special pricing and bulk discounts are common in business-to-business transactions. Instead of showing fixed charges, you can offer customized prices with a quote system.

2. Higher Conversion Rates

If costs appear excessive, some business-to-business clients are hesitant to place sizable purchases. They feel more confident since a quote feature permits negotiating.

3. Better Customer Relationships

Businesses can better understand client wants and offer customized solutions by communicating directly with customers through quotations.

4. Hides Pricing from Competitors

A quote system is an excellent approach to keep your rates secret if you don't want your competition to see them.

How to Set Up Request a Quote on Shopify

1. Use Shopify Apps

Although Shopify doesn't have a "Request a Quote" option by default, you can use third-party apps to create one.

SB Request a Quote, Hide Price is among the greatest apps for this. By adding a "Request a Quote" button to individual products, collections, or every page in your business, this app assists you in handling customer inquiries. Additionally, you can hide or eliminate product prices, directing clients to contact you by phone or WhatsApp for pricing details or to complete a quote form.

Key Features:

✅ Easy Quote Requests – Customers can request prices through a multi-step form, WhatsApp, or phone.

✅ AI-Powered Lead Scoring – Analyze potential customers and prioritize leads efficiently.

✅ Advanced Quote Management – Negotiate prices, add comments, convert quotes to orders, and download quotes as PDFs.

✅ Customizable Forms & Emails – Personalize quote request forms, buttons, and email templates to match your store’s branding.

✅ Marketing Integrations – Connect with Mailchimp, Klaviyo, SendinBlue, and Omnisend.

This app makes it simple to manage customer price inquiries and turn them into sales! 🚀

2. Customize Your Theme

If you prefer a custom approach, you can hire a Shopify developer to add a Request a Quote form to your product pages.

3. Use Shopify Contact Forms

Another simple method is to create a custom Contact Form where customers can submit quote requests manually.

Best Practices for Managing Quote Requests

1. Respond Quickly

Customers expect fast responses. Try to reply to quote requests within 24 hours to avoid losing sales.

2. Offer Bulk Discounts

Encourage customers to order more by offering better prices for larger quantities.

3. Provide Multiple Contact Options

Make it easy for customers to reach out via email, phone, or live chat.

4. Follow Up

If a customer doesn’t respond after receiving a quote, send a follow-up message to increase conversions.

Conclusion

A Request a Quote feature is a powerful tool for Shopify B2B businesses. It allows for flexible pricing, better customer relationships, and increased sales. Whether you use an app or a custom solution, adding this feature can help your store grow.

If you run a Shopify B2B store and haven’t added a Request a Quote feature yet, now is the time to start!