Periscope Marketing advance Course

Periscope is a live video streaming app that has gained popularity among social media marketers. By leveraging the power of live video, Periscope provides a unique opportunity to connect with your audience in real-time and create an authentic, engaging experience. In this article, we'll explore how you can advance your Periscope marketing skills to reach a wider audience, increase engagement, and drive better results for your business.

Create a consistent brand presence

One of the keys to success on Periscope is creating a consistent and recognizable brand presence. This includes using a consistent visual style, such as using the same profile picture, header image, and color palette for all your broadcasts. Additionally, you should aim to maintain a consistent tone of voice that aligns with your brand's values and personality. This will help you establish a strong brand identity that your audience will recognize and associate with your business.

Build an engaged audience

To maximize the impact of your Periscope marketing efforts, it's important to build an engaged audience. This can be achieved by regularly broadcasting and interacting with your followers. When you go live, take the time to respond to comments, answer questions, and engage with your viewers in real-time. By building a relationship with your audience, you'll create a sense of community and foster a more meaningful connection with your brand.

Utilize Periscope's interactive features

Periscope offers a range of interactive features that you can use to make your broadcasts more engaging. For example, you can use the “Questions” feature to ask your audience for feedback, or solicit suggestions for future content. You can also use the “Hearts” feature to measure the popularity of your broadcasts and track engagement over time. By using these features to create a more interactive experience, you'll keep your audience engaged and increase the likelihood that they will continue to tune into your broadcasts in the future.

Collaborate with other Periscope users

Collaborating with other Periscope users can be an effective way to reach new audiences and expand your reach. By working with other Periscope users who share your target audience, you can cross-promote each other's broadcasts, exchange tips and ideas, and collaborate on joint broadcasts. This will not only help you reach new audiences, but also create new opportunities for engagement and connection with your existing followers.

Experiment with different types of content

To keep your audience engaged and coming back for more, it's important to experiment with different types of content. For example, you can try hosting Q&A sessions, product demos, or behind-the-scenes looks at your business. By switching up your content, you'll keep your broadcasts fresh and interesting, and avoid becoming repetitive. Additionally, experimenting with different types of content will help you discover what resonates with your audience and inform your future Periscope marketing strategies.

Measure and analyze your performance

To continually improve your Periscope marketing skills, it's important to measure and analyze your performance. This includes tracking metrics such as the number of views, comments, and hearts you receive on each broadcast. By analyzing these metrics, you can identify areas for improvement and make data-driven decisions about how to optimize your Periscope strategy going forward.

Stay up-to-date on the latest trends and features

Finally, to stay ahead of the curve in Periscope marketing, it's important to stay up-to-date on the latest trends and features. This means regularly checking the Periscope blog and following thought leaders in the space to stay informed about the latest best practices, features, and trends.

Course outline of the course is

I. Introduction

A. Definition of Periscope

B. Overview of Periscope as a marketing tool

C. Importance of Periscope marketing

II. Creating a consistent brand presence

A. Consistent visual style

1. Profile picture

2. Header image

3. Color palette

B. Consistent tone of voice

C. Importance of a strong brand identity

III. Building an engaged audience

A. Regular broadcasting

B. Interacting with followers

C. Building relationships with your audience

D. Importance of an engaged audience

IV. Utilizing Periscope's interactive features

A. “Questions” feature

B. “Hearts” feature

C. Increasing audience engagement

V. Collaborating with other Periscope users

A. Cross-promoting broadcasts

B. Exchanging tips and ideas

C. Joint broadcasts

D. Reaching new audiences

VI. Experimenting with different types of content

A. Q&A sessions

B. Product demos

C. Behind-the-scenes looks

D. Keeping broadcasts fresh and interesting

VII. Measuring and analyzing your performance

A. Tracking metrics

1. Views

2. Comments

3. Hearts

B. Identifying areas for improvement

C. Making data-driven decisions

VIII. Staying up-to-date on the latest trends and features

A. Checking the Periscope blog

B. Following thought leaders in the space

C. Importance of staying informed

IX. Conclusion

A. Recap of key takeaways

B. Final thoughts on the importance of Periscope marketing

C. Encouragement to put the information into practice.

This outline provides a comprehensive overview of the steps and best practices you can use to advance your Periscope marketing skills. By creating a consistent brand presence, building an engaged audience, leveraging interactive features, collaborating with others, experimenting with different types of content, measuring and analyzing your performance, and staying up-to-date on the latest trends and features, you can achieve better results and reach a wider audience through your Periscope marketing efforts.

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