Keyword Research for Your Blog Post
Creating Blog Post
What is Keyword Research?
Keyword research is most important for the content creation purpose. Here we search popular search terms over the engines like Google to rank our blog post on the internet. After finding the key terms, include them strategically in your content. Keyword research is basic to SEO( Search Engine Optimization).
Important keyword research factors to consider
Monthly Search Volume (MSV) - When doing Keyword research, one must think about search volume. Monthly Search Volume can be defined as how many times a particular search query is entered into the search engine in a month. So, when researching we have to select the keywords which have a high MSV to rank our post most popular among internet users.
Paid Competition - Keyword competition is a difficulty in ranking a keyword among competitors who are publishing their content in the same niche. We can win the competition by paying some money in selecting keywords. Also, we can choose fewer competition keywords and this will help us to optimize our blog post.
CPC - CPC stands for Cost Per Click, when selecting the right keyword be concerned about CPC. You can rank your website when you select high CPC keywords related to your niche.
What are some of the best keyword research tools?
Here are a few popular tools that we can use to research our keywords to rank higher on the internet.
Semrush - Semrush is a great tool for keyword research that will do the research and tracks the strategy which is conducted by the competitors. You can generate your report with SEO audits. I recommend Semrush for beginners as well. Click here and give it a try.
Google Search Console - Google Search Console is a service provided by Google. This service index our website by optimizing and searching queries. It is a great feature from Google.
How can you use keyword research to improve your blog post’s SEO?
Keyword research is the first step of SEO (Search Engine Optimization). Every post or article on the internet needs SEO to rank higher. So as mentioned if we miss the first step it will not give the exact traffic that we have already planned to get.
By focusing on keywords we can easily rank our piece of content as unique also doing this research will help us to know our competitor and their focus keywords too. If we practice getting the right keyword then 70% of the SEO will be resolved.
Conclusion
As mentioned Keyword research is playing a major role in SEO. After knowing the importance, be aware of conducting the research by easy tools that have already been mentioned above. In every niche there is competition, and we have to understand the strategy of our competitors to plan better. Still have no idea about Blogging vs Youtube, Just see which is best.
About the Creator
Madhusha Logachandran
Storyteller at heart. Crafting stories that leave an impact and inspire others. Join me on my journey to share and explore the world of words.
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Comments (1)
Good article on keyword research for blog posts! Keyword research is indeed crucial for content creation and optimizing blog posts for search engines. By identifying popular search terms and strategically incorporating them into our content, we can increase our chances of ranking higher on the internet. The article highlights some important factors to consider during keyword research. Monthly Search Volume (MSV) helps us gauge how frequently a particular search query is entered, allowing us to target keywords with high MSV to make our blog post more popular among internet users. Paid Competition is another aspect to keep in mind, as it affects the difficulty of ranking keywords against competitors. We can opt for keywords with less competition or even invest in paid advertising to optimize our blog post. Additionally, the article mentions CPC (Cost Per Click), which relates to the financial aspect of keyword selection. Choosing high CPC keywords relevant to our niche can potentially improve our website's ranking. The author suggests a couple of useful keyword research tools. Semrush stands out as a comprehensive tool that not only conducts research but also tracks competitor strategies. It's highly recommended, especially for beginners. Google Search Console is another valuable service provided by Google, which helps optimize our website by indexing it and analyzing search queries. Keyword research directly impacts a blog post's SEO. It is an essential first step in optimizing content and increasing its visibility. By focusing on the right keywords, we can enhance our chances of ranking higher and attracting the desired traffic. Furthermore, conducting keyword research allows us to understand our competitors and their focus keywords, aiding in strategic planning. In conclusion, keyword research plays a vital role in SEO, and it's crucial to utilize easy-to-use tools like the ones mentioned in the article. With competition in every niche, understanding our competitors' strategies and selecting the right keywords are essential for success. For those considering Blogging vs. YouTube, the article provides additional insights to help make an informed decision.