Is it worth becoming a digital marketer in 2023?

Digital marketing is a fast-paced, ever-growing industry. It encompasses various skills and tactics that can help businesses reach and engage with their audiences online. With the digital marketing sector expected to reach $675 billion by 2024, it's no wonder that so many people are considering a career in this field. However, as with any career choice, there are pros and cons.

As an expet in the field here is my opinion on the matter and whether or not digital marketing is worth getting into in 2023.

Salary Expectations

First, let's consider salary expectations. According to Glassdoor, the average salary for a digital marketer in the United States is $67,215 annually. However, entry-level digital marketers can expect to earn around $39,000 per year, while experienced professionals can make upwards of $100,000 per year or more. Additionally, senior marketing managers responsible for overseeing entire marketing campaigns can earn salaries of $140,000 or more.

It's important to note that salaries can vary depending on the specific industry you work in, as well as your level of experience and location. For example, digital marketers working in the tech industry are likely to earn more than those working in the healthcare industry.

Future-Proofing

One of the advantages of a career in digital marketing is that it is a future-proof profession. As more and more businesses move their operations online, the demand for digital marketing professionals only continues to grow. This means that job security in the field is high compared to many other industries.

It's also worth noting that digital marketing is a sector that is constantly changing and evolving. This means that there are always new skills and technologies to learn, which can help keep your career interesting and challenging.

Keys to Success

To succeed as a digital marketer, it's important to have a strong understanding of digital marketing tactics, including SEO, social media marketing, content marketing, email marketing and more. Additionally, effective communication skills, both written and verbal, are essential. As are analytical skills, interpreting data and measuring results to improve future performance.

A strong work ethic and a willingness to continually learn and grow are also crucial, as digital marketing is not a static field - it's subject to trends and algorithm changes. To advance in the industry, a willingness to take on new projects or areas of expertise is essential, as well as being proactive when it comes to developing your skills.

Work Environment and Culture

A key plus for many people in the digital marketing industry is the freedom and flexibility of remote and digital work. Many companies allow their employees to work remotely, which means you can work from anywhere in the world with an internet connection, allowing for a better work-life balance. However, it can be potentially lonely for those choosing not to gather in coworking spaces.

Digital marketing jobs often have a casual culture and a laid-back atmosphere, which can suit those who prefer a more relaxed environment. However, because the work is so fast-paced and results-oriented, it can also be high stress and high-stakes.

Conclusion

In 2023 and beyond, the digital marketing industry will continue to grow and evolve, offering a wide range of career options for those interested in marketing and technology. To succeed in the field, professionals must have a strong understanding of digital marketing tactics and be willing to continually learn and adapt to new trends.

While there is no guarantee of success, digital marketing can offer job security, future-proofing, and high earning potential to those who are willing to put in the time and effort necessary to succeed. Ultimately, whether or not pursuing a career in digital marketing is worth it depends on your interests, skills, and goals.