How to design creatives in 60 seconds or less!

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Pick a color scheme

When it comes to creating visual content, picking the right color scheme is an important step. Color can evoke emotions and help create a consistent, attractive aesthetic.

A good place to start when selecting colors is by looking at the brand guidelines. This will provide you with a comprehensive palette of colors associated with your brand. However, if there are no brand guidelines in place, you can look to websites such as ColourLovers, Adobe Color CC, and Coolors to create or browse color palettes.

The best color schemes will combine 2–3 colors and include a primary color, accent color, and neutral color. The primary color should be the most dominant and eye-catching color. The accent color should draw attention and be used sparingly. And finally, the neutral color should be used to balance out the design and give it a cohesive feel.

Once you’ve picked your colors, make sure to use them consistently throughout your design. This will create an overall sense of unity and avoid a chaotic visual appearance.

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Use photos or illustrations

Photos and illustrations are a great way to add visual interest to your design. When using photos, be sure to choose high-resolution images that will look crisp and clear. For illustrations, try and keep the same color palette so everything looks cohesive.

When selecting imagery, focus on images that are relevant to the message you’re trying to convey. The best way to find stock photos or illustrations that fit your needs is by searching through royalty-free image websites like Unsplash or Pixabay. You can also purchase exclusive content from stock photo sites like iStock or Shutterstock.

Once you’ve found the perfect image for your design, make sure to resize it so it fits into the dimensions of your design. If needed, use a photo editing tool like Adobe Photoshop or Canva to adjust the size and add any special effects.

Remember, images should be used to supplement the text — not replace it. Whenever possible, use text to communicate your message rather than relying too heavily on images.

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Stick to 2–3 fonts

Fonts play an important role in the overall look and feel of your design. It’s important to keep it consistent, so choose two or three fonts that work together and stick to them throughout the design. Consider pairing a bold font with a script font, or two fonts that share a common trait. It’s best to avoid using too many fonts in one design as it can make it look cluttered and unprofessional. When choosing a font, it’s also important to consider the size and spacing of the font. Too small a font may not be legible, while too large can make the design look crowded. If you’re unsure about which font to choose, there are plenty of online resources and tools available to help you make the right decision.

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Use gridlines

Gridlines are a great way to ensure that all the elements of your design align properly and have a consistent look and feel. To use gridlines, you need to set up a few guidelines before starting the design process.

Start by creating a border around the entire canvas. This will give you a clear view of what you’re working with and where your design is going. Next, create a grid within the canvas. It’s helpful to use columns, rows, or even shapes like circles to divide up the space evenly.

Make sure to leave enough breathing room between each element of your design. This will help keep your design looking organized and visually appealing. Once you have the overall structure of your grid in place, it’s time to start filling in the details. Place photos or illustrations wherever they fit best, while following the gridlines. This will ensure that everything looks balanced and the design looks cohesive.

For a final touch, use the same grid pattern when laying out text. This will make your message easier to read, while also keeping your design consistent with the other elements.

Using gridlines is an easy way to ensure that your design looks clean and organized. With some practice, you can create stunning creatives in no time at all!

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Keep it simple

When designing creatives, it’s important to remember that less is more. A simple design can be just as effective as a complicated one, so make sure to keep your designs clean and uncluttered. Avoid adding too many elements to your design, as this can make it look cluttered and unappealing. Stick to two or three fonts, and choose a color palette that doesn’t overwhelm the eye. It’s also important to consider how much white space you include in your design. White space makes your design easier to read and adds visual interest. To ensure your design looks polished and professional, make sure it has clean lines and a balanced composition. Finally, don’t forget to use gridlines as a reference when designing creatives. Gridlines help keep elements aligned and organized, making it easier to create a beautiful design in under a minute.

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