How Do I Become A Niche Expert If I’m A New Hypnotherapist?

(Video transcribed)

So today’s question is, Scott, do you have any advice for becoming a niche expert? I’m just beginning the industry and I want to make sure I hit the ground running. Yeah, so good question. Two things happen with our industry for new therapists and new coaches and I guess people that have been in the industry for a while as well. Two things that happen and really one of these things that’s only gonna make you the niche expert. The other one is just the fallacy. So what everyone’s trying to do, and I would say the majority, probably like 90% of the industry, has taken their time and attention away on the actual product, the service that they provide. And they’re spending all of their time just on themselves. They believe that they are the product.

So while everyone’s out there trying to look famous on social media, trying to build up their social media accounts, trying to write best selling books, trying to get podcasts about themselves, trying to create like information about their journey, always about themselves.

And you can see how they frame their content as well. It’s always about themselves. That time would be better put into the opposite, which would be focusing on the product. So for myself, even as a stop smoking therapist, I couldn’t care about the fame. I never talked about me, I didn’t care about that stuff. And what helped me survive in this industry for such a long time.

And what we see our students do as well, cause we teach ’em, that is to always become product focused. That’s the only thing that matters. So if you wanna become a niche expert very, very quickly, you just have to study intensely on the craft. Like what are you offering? What’s your offer, what’s your service? What’s the end result? And you want to try and make that end result as gable as possible to the extent where your product, the service that you provide, the outcome you provide outweighs all the hype.

So if you’re spending all your time trying to hype up a product, trying to hype up yourself, trying again to look famous online, writing the books, doing the podcasts, usually people do that. And I call these like the talkers. There’s really like talkers and doers.

A talker is someone I think that has to talk constantly about the success, even though they really don’t have any. You can always see that cause you never find really a lot of testimonials or anything like that. Any sort of proof. Always trying to get themselves on a podcast, always trying to write like the best selling books, always trying to get professional photos. They’re the ones I think have to talk about this stuff because in the absence of a product that actually works, they want to actually be the product themselves. And that time we’ve only got a limited amount of time in our, in our business. And if all your time is put into talking about yourself and hyping yourself up, that has to be taken out of somewhere. So what I recommend everybody do is concentrate on the product and the service, concentrate on the outcome. Practice intensely. Start to learn more about your niche and the clients that you work with beyond what everybody else understands.

You can have all the hype, you can have all the flash, you can talk yourself up. You can be one of those, you know, social media people that do all that stuff, which is just ridiculous. And if your product sucks, there’s no amount of hype or talk about yourself that’s going to hide the fact that your product and your results sucks. If you can claim to be an expert or hype yourself up to be an expert, but you’ve got no proof to back that up, clients will see through that. We’ve only got a limited amount of time.

So spend your time regardless whether you are new to a niche, you’ve changed your niche, spend your time studying intensely with a lot of focus every single day. And just become the expert in that service. Become the expert at getting that product. Oh that, sorry, that outcome with the product that you have.