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Earn as a YouTuber

Pros and Cons

By TJ Hendriksen, MBA, MHAPublished 3 years ago 3 min read
Earn as a YouTuber
Photo by Christian Wiediger on Unsplash

In recent years, YouTube has become a popular platform for content creators to share their content and build a following. Many YouTubers have turned their channels into profitable businesses by monetizing their videos. Monetizing YouTube offers many benefits, including financial gain, increased visibility, and networking opportunities.

One of the main benefits of monetizing YouTube is the potential for financial gain. Once a channel reaches 1,000 subscribers and 4,000 hours of watch time, it becomes eligible for monetization through ads. Ad revenue can provide a steady stream of income for content creators, who can earn a percentage of the revenue generated by the ads displayed on their videos.

In addition to ad revenue, YouTubers can also earn money through sponsored content and product placements. As a content creator’s channel grows, they may attract sponsors who are willing to pay for a mention or feature in a video. This can be an additional source of income and can lead to long-term partnerships with brands.

Another benefit of monetizing YouTube is increased visibility. By monetizing a channel, YouTubers can gain access to additional resources and tools that can help them grow their audience. For example, channels that are monetized have access to YouTube’s analytics, which can provide insights into the demographics and viewing habits of their audience. This information can be used to create more targeted content and improve engagement.

Monetizing a channel can also provide networking opportunities. As a YouTuber’s channel grows, they may attract the attention of other content creators, industry professionals, and potential sponsors. This can lead to collaborations and partnerships, which can help to further grow their audience and increase their visibility.

Beyond the financial benefits, monetizing YouTube can also provide a sense of validation and satisfaction for content creators. When a creator earns money from their videos, it can be a sign that their content is resonating with an audience and that they are providing value to their viewers. This can be a powerful motivator for creators to continue producing high-quality content and growing their channel.

However, it’s important to note that monetizing YouTube is not without its challenges. The platform is highly competitive, and there are many creators vying for attention and ad revenue. Creating high-quality content that stands out from the crowd is essential for success. Additionally, the rules around monetization can be complex and can change frequently, so it’s important to stay up-to-date on the latest policies and guidelines.

In conclusion, monetizing YouTube can offer many benefits for content creators. From financial gain to increased visibility and networking opportunities, monetizing a channel can be a powerful way to build a following and turn a passion into a profitable business. While the platform is competitive and constantly evolving, with the right strategy and approach, monetizing YouTube can be a rewarding and lucrative endeavor.

For a full course and more details on earning as a YouTuber click here.

A brief history of YouTube:

YouTube is a video-sharing platform that was created in February 2005 by three former PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim. The platform was developed in response to the founders' frustration with the difficulty of sharing videos online. They wanted to create a platform where users could easily upload, share, and view videos.

The first video ever uploaded to YouTube was titled "Me at the zoo" and featured Jawed Karim standing in front of elephants at the San Diego Zoo. The video was uploaded on April 23, 2005, and quickly became a viral sensation.

As YouTube grew in popularity, it attracted the attention of major media companies and content creators. In November 2006, Google acquired YouTube for $1.65 billion, giving the platform access to Google's vast resources and technology.

Over the years, YouTube has become one of the most popular websites on the internet, with over 2 billion monthly active users. The platform has given rise to countless online celebrities and content creators, who have built loyal followings and turned their channels into profitable businesses.

In addition to hosting user-generated content, YouTube has also become a major player in the world of online streaming and original programming. The platform has invested heavily in producing its own content, including series like Cobra Kai and The Karate Kid.

Despite its success, YouTube has also faced criticism and controversy over the years, particularly around issues related to copyright infringement, content moderation, and the spread of misinformation. Nevertheless, the platform remains an important and influential part of the internet landscape.

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About the Creator

TJ Hendriksen, MBA, MHA

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