Digital Marketing: What Is A 360 Degree Approach?

What do you picture in your mind when I mention the word - marketing?

A sporadic blog, few random posts on social media, a scattered SEO policy, all combined together, maybe?

Well! If you are of the opinion that marketing is limited to the afore-mentioned actions, this blog is absolutely for you.

This blog is about to write off the conventional method of marketing and unfold the secret to successful marketing.

Sounds interesting already? Keep scrolling to know more!

360 Digital Marketing – The Holistic Approach to Marketing

Sounds like a cool buzzword?

Well! This isn't new in the marketing culture but of late, it has been thrown around a lot.

360 digital marketing campaign is all about a cohesive message. Simply put, the concept of a 360-degree marketing plan refers to an integrated marketing campaign to put your brand out in a big and splashy way spread across multiple points of customer contact.

While the approach of putting your brand message out in front of audience sounds very similar to marketing in general, 360 marketing requires a creative crafting, execution, and thoughtful placement for your message, tailored and refined to cater to the targeted audience of each channel, but ultimately driving a single, unified brand message. It also enables you to maximize the chances of finding new potential clients and engage them in variety of ways.

Developing a 360-marketing approach is an ultimate balance between your brand message and channels. A 360-marketing campaign is not about being present everywhere at once; instead, it gives an illusion that your brand is everywhere.

Why Your Business Needs a 360-Marketing Approach?

Instead of relying on a single method of reaching potential customers, your company can employ a 360-marketing approach and be more flexible and quicker to adapt to market trends and pivot at any direction with ease according to customer needs and preferences.

Implementing a 360-marketing plan takes a holistic approach to marketing and ensures your brand presence across multiple channels (both offline and online) and connecting with potential customers irrespective of their location.

Before your business dives into the buzzworthy 360 marketing approach – let's take a look at some of the benefit it offers.

Brand recognition through consistency in messaging and design.

Lead generation by empowering prospects to engage where and how they want.

A comprehensive data to show what works and what does not.

Delivers bigger exposure, which allows brands to stay miles ahead of the competition.

Nurtures existing audiences, increasing the retention and promoting brand advocacy.

Forms of 360-digital marketing approach

The 360-marketing approach, synonymous with omnichannel marketing, offers a unified customer experience.

Listed below are some of the marketing resources and tactics of a 360-marketing campaign…

SEO

Search engine optimization is solely intended for increasing the site or webpage visibility via search engine. SEO implementation can increase the organic web traffic percentage. It also helps you to reach the potential consumers who are looking for the same products and services that you are offering.

PPC

The PPC or "Pay per click" is an ad-format where the advertiser pays the publisher after the ad has been clicked. These types of advertisements usually appear either at the top, bottom or right side of Google search pages. This is a good method to attract high web traffic towards your webpage or website and the results can see the right away.

Social media

This is one of the most important resources and influential strategy in marketing in the digital age. Infinite social media networks allow you to engage in direct contact with existing and potential customers round the clock which strengthens customer-brand relationship and raises brand awareness and visibility. It also works a great word-of-mouth advertising strategy, as your followers will share posts with friends.

Email

Email marketing is an excellent method of promoting and advertising your products and services via E-mail. You can pitch sales, spreading the news about special offers, as well as for make business-related announcements. You can use this method to increase your brand awareness and promote your business among your loyal customers. Your can create a mailing list for your customers to subscribe to it.

Content

The skill of consistently creating, publishing and distributing content quality content for targeted audience online is a great tool of marketing. Once you figure out the need of potential customers need and provide real value content according to current trends, it will build authority and trust amongst your target audiences. Content marketing will also drive organic traffic, increase brand awareness, and help in acquiring new customers.

Website and Apps

Websites and mobile apps are always great way to enhance the customer experience. While mobile apps allow you to reach customers anywhere and anytime, user-friendly and easy to navigate websites gives a great browsing experience and overall customer satisfaction.

Video

Video marketing is one the most effective and popular forms of marketing. Having a platform, such as YouTube where you can post relevant videos or interactive branding videos linked to your product, services and website can expand your audience reach and convert them into potential customers.

Wrapping Up

On a concluding note, 360-degree marketing plan is worth developing as it is the best marketing strategy for start-ups and small-scale business. In order to expand your customer base and boost sales, you need to make improve your brand visibility – make sure your brand is everywhere—and that means taking a holistic 360-degree marketing approach to spread your message.

As the name suggests, 360 marketing approach covers maximum target audiences and retains the customers efficiently. If you are wish to connect with more audience, convert potential customers and boost your business, get in touch with us to review your strategy and tactics and offer you the bespoke solutions and tackle your marketing challenges.

Get us to work today!

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