Beginner Guide: E-mail Campaign and Its Types

Introduction:

     Before we enter into our topic Types of e-mail campaign. We want to know what is e-mail campaign. Why do we use e-mail marketing? Is e-mail marketing worth it?  What is a perfect structure of an e-mail campaign?  What are the benefits of email marketing?  Let’s explore our blog further to learn about e-mail marketing.

What Is E-Mail Marketing?

     There are 8 different channels of marketing. And e-mail marketing is one of the most powerful types of channels of digital marketing.  In this type of marketing business owners collect the details of the customer through their websites and send E-mails consistently to their mail inbox to aware of the new product, discounts, or any other services provided by the business owner’s company.  It also builds trust between you (the business owner) and your audience.  It helps to educate your audience base about your product and how you serve them.  E-mail marketing can build both quality and quantity of audience for your business. We can able to run different types of e-mail campaign.

Why Do We Use E-Mail Marketing?

     E-mail marketing provides a lot of Return on Investment for a business owner.  It can generate sales for your company and helps to achieve your monthly and yearly sales target.  Acquire a lot of customers, create brand awareness for your target audience and build loyalty between you and your customer. 

Is Email Marketing Worth It?

     Yes, Email marketing is the only marketing channel that must be worth whatever the century it is.  Most of the research shows e-mail marketing is still worthwhile year after year.  Even though social media and display ads play a vital role still business owners want e-mail marketing because we can able to build a community easily and here, we can able to do better customer engagement.  That’s why business owners still redirect their audience to landing pages and collect some details from them to start e-mail marketing.

     A survey report says, Email marketing is 40 times more effective than Facebook and Twitter marketing strategies.  It works effectively to get more leads for business.

Types Of E-mail Campaigns:

     We can able to run different types of e-mail campaign based on our needs. But the most popular types of e-mail campaign are:

Email Newsletters

Acquisition Emails

Retention Emails

Promotional Emails

Email Newsletters Campaigns:

     An E-mail newsletter campaign is a basic types of e-mail campaign.  This newsletter campaign sends to your subscribers about your new product or service or your brand.  Your newsletters must be related to what your subscriber expect from your side.  Send newsletters to your subscribers on a weekly or monthly basis.  This newsletter gives direct access to our subscriber’s inboxes, so it allows you to make relevant content for your subscribers and drive them as sales. 

Acquisition Email Campaigns:

     Acquisition emails are otherwise called customer acquisition emails or prospect emails. This type of mail campaign is used to grow your customer base by sending emails based on their interest.  In this type of email business, owners send emails like forms to collect the details of customers and send emails based on their interests.  If we carefully crafted the email marketing list and effective email marketing collateral then it is called a successful email acquisition Campaign.

Retention Email Campaigns:

   Retentions defines keeping your customers happy about getting emails you’re your side .  Retention email campaigns are used to target and trigger emails for your customer base to increase your sales engagement and loyalty between you and your customer and at last customer satisfaction.

Promotional Email Campaigns:

    Promotional Email’s main intention is converting your email leads into sales.  Through these emails, businesses send features and the benefits of a particular product they own.  And sending some reviews and ratings of that products. You want to design this promotional email campaign effectively its looks normal but these email campaigns are the ultimate to make sales.

Mostly all the campaign sets look like same but each campaigns sets have some little variations you want to understand those variations and send emails wisely to manage your customer base.

What Are The Benefits of E-mail Marketing?

     E-mail marketing provides us with lots of benefits we will list the top 10 benefits of e-mail marketing below:

Create personalized content: We can able to send mail per the receiver’s name which helps to create engagement with the audience.

Build Credibility: It builds credibility every customer open rate of mail may differ from one another so you need to test and send according to their interest 

Increase Brand Recognition: E-mail marketing helps to educate your audience base about your business. So, it helps to increase brand recognition through the people 

Improve Sales: After recognition of your brand if they search much more about your product and services and they may have a high chance to buy your product or your service. 

Build Strong Customer Relationships: If they want some further details about customers can easily communicate with the company by sending mail to the email address.  So it can able to build strong customer relationships between business owners and customers. 

Optimize your time and Budget: You can able to Automate your e-mail campaigns at a low cost.  This saves you a lot of time and money for marketing. 

Increase Traffic to your site: If you are a blogger you want to get more post views for your blog then send your new blog post link to your customer base through e-mails. 

Establish Authority: If your customer like your content and subscribe to your newsletters it will build your content or your business authority to new customers. 

Build Excitement: You can able to send more offers, coupons, and some exciting e-books. This free resource builds more excitement in your customer base and waits for a new e-mail from you.

Email is an asset: Email is an asset because if you launch a new product if you have 1000memebers of a customer base then 1 click is mailable to reach 1000 people.

Conclusion:

     E-mail marketing is a powerful channel and High return on investment compared to other channels.  So, learn it from scratch and use it effectively to increase your leads and convert them easily by sending automated emails.